Online education has exploded in popularity in recent years, and with that growth has come to a whole new world of unique and innovative courses. From courses in beekeeping to virtual reality development, online learning opportunities are available in virtually any niche or interest.
These courses may have once been considered niche or unusual, but they have proven to be lucrative for both the creators and the students. Whether you’re looking to pick up a new hobby or start a side hustle, these unique online courses and blog posts offer a wealth of knowledge and opportunities.
To prove our point, here’s a list of 07 unique courses that have been launched and have been immensely successful:
The Fierce Grace Collective
Once upon a time, she was famous as Trinity from the Matrix movie series. Now Carrie-Anne Moss is highly active with an online course called “THE FIERCE GRACE COLLECTIVE”. A year-long course on self-development and creating a life that one craves starts in January of each year and is a high sort after the course.
We believe this is so not only because of Carrie’s star power but also due to the content quality and the fact that one has to join a waiting list and wait almost a year for the course to start. Increasing its exclusivity quotient is quite a notch, making it desirable for most. Based on the book by the same name, people who wish to attend the course are prompted to purchase the book and experience a pre-course euphoria.
The book works great for creating further deep-rooted interest in the course, making people willing to wait almost 365 days to start the course. The course website has been masterfully created as well.
The inverted image of Carrie-Anne in black & white is simply stunning, giving you a sense of serenity. We envy the participants who are already taking the course and wish the best for those who are yearning to be on the waitlist!
Outdoor activity-based online courses!
Cycling
The CCE.org website’s online course teaches you how to master the roads while cycling and other in-traffic riding skills via the course. Teaching you about cycling for commuting, recreation, long-distance touring, competitive cycling like triathlons, etc., the course is available for learners from US and Canada only. Its popularity shows that outdoors-based activities could also be converted into an online course, and with the proper marketing, it could become the best-selling idea.
Swimming
Of course, one can’t master swimming while in the comforts of your home; however, the 7dayswim website recently launched an online course called “The 7 Day Swim Online Course”.
The creator, Justin, promises to teach you swimming for seven straight days. While it’s a no-brainer what he wants to achieve for the learners, however, what he promises to deliver is nothing short of amazing.
Simply put, The 7 Day Swim is the easiest online program that teaches you how to swim in just 7 short days! His techniques are based on his years of experience as a lifeguard, swim instructor, and competitive swimmer.
How to live in a forest!
It seems like a repetitive theme, but honestly, no one would have ever even dreamt that one day you could learn about living in the wilderness from the comforts of your home in the city. But one online course aims to do something different.
Rewild University’s online course aims to teach you just that. To learn how to reconnect with nature from the comforts of your home. Available for learners from the US, the course is the epitome of how unconventional courses can connect with the target audience and be good sellers while meaningfully making an impact in others’ lives.
In our honest opinion, the design of the website is one that still needs a lot of work which plays an important role in converting potential leads to maximise sales.
Read to get more info:- Hacks to 5X your digital course business sales
Origami
While this may not be as out there as swimming or how to live in a forest kind of online business courses, an online course about Origami – the Japanese art of folding paper into decorative shapes and figures, also shows that there is demand for unconventional courses and learners do seek out such skills in countries where unique skills like these are appreciated.
Taught, this is a Semi-live online course as the first session is live and the rest are pre-recorded. The initial class is held live like a video conference, and everyone participates. Beyond that, all classes are pre-recorded, and viewers can log in whenever they like and learn at their own speed.
The Business of Craft-Brewing
Portland State University sells a four-course series where industry experts share their knowledge and expertise on how to excel in the business model of crafting and selling great brews. All over the USA, Australia, the UK, New Zealand, and many European countries, craft breweries are on a boom, and this course, needless to say, is placed well in the market and does well as well. Another interesting online learning
Tarot Card Reading
Last but definitely not least is an online course for learning Tarot Card Readings by Estelle Daniels. The course, just like the other teachers, is based on Estelle’s years of Tarot experience in the art of Tarot Card Reading to novices. It focuses on how to become good at the art and share your learning and comes complete with exercises, webinars, audios, videos, etc.
In all of these unique courses, no matter how far-fetched they might be, there are vital commonalities that one must learn from:
- Your Own Brand: They all are stand-alone online course websites and have not released their course under any other brand. This allows them to sell the courses as part of their brand and not depend on the perception and market reviews of the primary brand.
- Additional Sales Opportunities: Launching a stand-alone online course with its own website allows publishers to launch a course and create an ecosystem. For e.g. Carrie-Anne sells the course and a book that goes with it. Others do webinars which can be chargeable; Rewild University’s course is the merchandise for sale as well.
- Lead Generation: Tarot Reading online course helps the publishers set up credibility for their skills further and probably helps them get more clients as well for reading, and students could be reaching out to them for more in-person sessions and learning the art.
- Further Sales Opportunity: The benefit of launching online courses based on in-demand expertise is that they feed into the sales funnel for future workshops, webinars, sessions, and events. Many times, once the course or the publisher becomes popular, it gives the ability to conduct these events for a price which in itself becomes another income source.
- Finally, based on these events, workshops, and webinars, one can create further courses based on the content discussed, further increasing income sources.
Recommended Read Articles:
15 Ways To Promote Your Online Course In 2023
