A personal approach to enabling weight loss without fad diets for tired moms around the world
Kripa Dharmaraj, KD, as she is popularly called, is a weight loss angel. In fact, she herself went from being a tired mom to a health coach to win the beauty pageant – Mrs South India.
Today, she is busy growing here International weight loss community for mothers from 7+ countries worldwide. KD’s ‘Gamified Mom Fitness Program’ has been so successful that doctors and medical professionals have recommended her program to patients with PCOS, Hypothyroidism, Heart disease, Diabetes, Poor sleep, and other lifestyle-related conditions.
About KDVSKG
3000+ Students | 7 Countries | Whatsapp Based ‘Gamified Mom Fitness Program’ | 1.25K YouTube & 4.9K Instagram Followers |
KD’s online programs have helped students lose weight, lead a healthier life, and enhance energy levels, with many claiming to have healed completely from their ailments. KD has received accolades from the Confederation of Indian Industry (CII) and Junior Chamber International (JCI), has been recognized as the Pride of Tamilnadu and has been featured in leading news journals across India.
How It Began
KD is not a model but just a regular Mom who hustles with work and life like millions of other moms. Kripa struggled to lose weight for over a decade between family and work.
She’s worked in the health food industry for almost a decade. She prepared and delivered nutritionally balanced food across her city in her food business.
During this stint, she contacted dietitians and nutritionists to understand how the whole diet system works. Things like understanding the USDA recommended calories, food systems, nutrition, etc. She learned that ‘humble home-cooked food’ is sufficient to maintain weight or handle diabetes and many other lifestyle issues.
That’s when she decided to use her learning from her food business and implemented all of that knowledge on herself. So with effortless nutritional & habitual changes, she achieved her weight loss goals, too, without following any fad diets or extreme workouts. Finally, she lost more than 18 kgs (40 pounds) and maintained it.
So when her friends learned about her radical change, she started sharing her secrets about her transformation. After her friends also started benefiting from her insights, Kripa decided to formalize her methods into a complete program that a mom could take at her own convenience.
That led her to launch the very first program ‘Gamified Mom Fitness Program’!
“Knorish has helped us automate the entire process of how we want to deliver the courses. Combining Knorish and then using WhatsApp as a communication method for delivering insights via the programs have been seamless. By enabling this, I now have more time to focus on my students and my business. “ KD
Building for Scale & Growth
Offline programs were going great for KD, but as demand grew, KD needed a more robust learning management system that would fit the immediate needs of her students and help KD and her small team manage the growing number of moms joining her community.
Within a few months post-launch, KD’s website & academy – KDVSKG.com is already a seven-figure business multiplying.
Today, her website enables more than 3000 students across seven countries. However, while this growth has been exhilarating, KD has kept sight of her core mission of helping mothers become the healthiest version of themselves.
She remains laser-focused on the student experience, monitoring feedback and success rates and taking every opportunity to interact with her students.
Sharing your knowledge and expertise in the form of online coaching programs is a formidable method of creating a massive impact quickly. With deeper penetration of the internet, access to better smartphones, and just a laptop, experts, coaches, trainers and founders across the world are launching their own coaching programs across domains to monetize their knowledge and earn from their expertise.
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