The internet is full of content that aims to teach us how to write a landing page headline. Most of them are highly effective, but they don’t account for the fact that customers’ attention spans and engagement levels change in response to trends.
If you want to stay ahead of the curve and make sure your landing page headlines get people clicking, you need AI-driven formulas.
AI technology can help create content tailored specifically for users based on their interests, behavior, and other factors.
In this blog post, we’ll look at 10 formulas you can use with AI to craft powerful landing page headlines that will capture more attention and drive more conversions for courses and webinars.
With these examples and prompts, you’ll have more tools at your disposal to create compelling headlines that will boost sales and engagement. Let’s get started!
What is a headline on a landing page?
A headline on a landing page is a short, attention-grabbing phrase that sets the tone for what users can expect to get out of the page. Your landing page headline could be the single most important piece of copy on your page. As per studies, 70% of people will stop at the headline and not go beyond. So, if you fail to write a good headline, a maximum number of people will never bother to read further. That’s why your landing page headline needs to be direct, relevant, and memorable and compel users to take action. In other words, the headline should be clear and concise while enticing the reader with a benefit, value proposition, or an interesting angle.
How do you write a good headline for a landing page?
Good headlines for landing pages should be informative, engaging, and most importantly, memorable. Crafting the perfect headline is a delicate balance between accurately conveying your message while staying catchy and compelling enough to make people click.
The first step in writing a great headline begins with understanding who you’re trying to target. Consider your target audience, their interests, needs, and pain points. List their top 3 pain points or opportunities that this audience is looking for. It would make your landing page copy resonate with them in a strong way.
There are 5 main rules to keep in mind while writing landing page headlines!
Rule #1: Always prioritize message match
Your headline should align with the ad or content that drove the user to your landing page. Meaning that the ad or the content piece you shared to bring the user to the page should speak of a similar context.
Otherwise, if your headline is not aligned with the user’s expectations, they may leave your page without taking action.
Here’s an example of a good headline vs a wrong headline.
Let’s say you’re a digital marketing coach. If a visitor clicks on an ad or link that promises to teach them digital marketing skills, then the landing page headline should clearly indicate that the course or webinar offered will teach them those skills.
Good Headline: “Master Digital Marketing Skills And Sell Products Online in 8 Weeks with Our Comprehensive Course”
Poor Headline: “Become a Pro Marketer with Our Course” (vague and doesn’t specify which skills are covered)
Rule #2: Better to be clear than clever
While clever or humorous headlines can be attention-grabbing, it’s could backfire as well. Hence, it’s always more important to be clear about what your product or service offers. Make sure your headline clearly communicates the benefits of your product, service, courses or webinars.
Good Headline: “Unleash Your Inner Marketing Genius. Master Essential Digital Marketing Skills To Sell Courses Faster with Our In-Depth Course”
Poor Headline: “Learn Essential Digital Marketing Skills” (too vague and doesn’t clearly state what the course covers)
Rule #3: No Jargon
Avoid using technical or industry-specific jargon in your headline. Even after all the best intentions, not every site visitor may understand it, which could cause confusion or make them lose interest.
The headline should use language that is clear and easily understood by anyone interested in learning digital marketing skills, not just people from the Industry.
Rule #4: Use as few words as possible with as many power words
The headline should be concise and to the point. Aim to have no more than 8-10 words in your headline, with as many power words as you can find/think of. A power word is an action verb or adjective that evokes emotion and compels people to take action.
At the end of the day, what’s most important is that your headline accurately conveys the value of your product or service while being engaging enough to make people click.
Rule #5: Use AI to power your thinking hat & write copies faster than ever!
With the help of Artificial Intelligence, you can quickly create compelling headlines and body copies. What used to take hours or even days can now be accomplished in a matter of seconds.
AI tools like ChatGPT, copy.ai, jasper.ai, and others can offer great results very quickly. But if you want to use something that is specifically designed for course creators and coaches, FunnelsGPT is a great AI-powered copywriting tool for funnels and selling courses that helps you craft your high-converting messaging superfast!
Writing great landing page headlines doesn’t have to be complicated or time-consuming. By following these tips and using AI-powered tools, you’ll be able to craft catchy headlines that drive clicks in no time. Good luck!
10 Best Landing Page Headlines, Formulas, And AI Prompts To Write Yours
So now that you know the 5 key rules of writing great headlines, it’s important to understand how to write the best headlines using these time-tested headline formulas that you can use to craft the best headline for creating an effective landing page.
No matter which course or webinar your domain is in, you can use these formulas to guide your headline-writing process.
1: How To + Benefit/Solution Formula
This formula works well if you’re offering a course or webinar that promises to offer a specific solution to their problem.
Example: “How To Sell Online Courses With YouTube & Earn 1 Crore+ In 1 Year”
The benefits should be clear and concise, and you should focus on the main pain point that your course or webinar can solve.
Formula To Write Your Headline:
- How to [achieve a desired outcome] in [a specific timeframe]
- How to [achieve desired outcome 1] And [achieve desired outcome 2] in [a specific timeframe]
- How to [achieve desired outcome 1], [achieve desired outcome 2] And [achieve desired outcome 2] in [a specific timeframe]
AI Prompt To Use
Using the How To + Benefit/Solution Headline Formula, give me 3 strong headlines for a [ course/ webinar] that helps my [audience] [achieve a desired outcome] in [a specific timeframe]
2: Adjective + Way to + Benefit/Solution Formula
This formula is great if you want to make a bold statement about your product or service.
Example: “Exclusive Instagram Marketing Strategies To Sell Your Courses & Make 10X More Profit”
Headline Formula:
- [adjective] [type of strategies/ topic] strategies to [achieve a benefit]
This formula adds an element of urgency and also helps create an expectation in the user’s mind that they will get results quickly with your course or webinar.
AI Prompt To Use
Using the + Adjective + Way to + Benefit/Solution Headline Formula, give me 3 strong headlines for a [ course/ webinar topic] that help my [audience] [achieve desired outcome 1] and [achieve desired outcome 2]
3: Learn + Benefit or Solution Formula
This formula helps you create a sense of curiosity in the user’s mind. If the user can learn something that will help them solve their problem, they’re likely to click through.
Example: “Learn The Secret To Selling Popular Brands On Amazon Via Fba -The Correct Way!”
It gives the impression that there is something new and valuable to discover. This type of headline is particularly useful for webinars or courses that focus on a specific topic.
Headline Formula:
Learn How to [+ achieve the desired outcome] [+ timeframe if applicable] [+ additional detail if any] For [+ audience/ group] Now!
AI Prompt To Use
Using the Learn + Benefit or Solution Formula, give me 3 strong headlines for a course/webinar that help Learn How to [+ achieve the desired outcome] [+ timeframe if applicable] [+ additional detail if any] For [+ audience/ group] Now!
4: Benefit/Solution + in + Timeframe Formula
This formula is a great way to make your benefit or solution sound achievable and possible within an allotted amount of time.
Example: “Revamp Your Gut And Reset Your Physical And Mental Health In Just 5 Days”
By mentioning the timeframe, you can give users a goal they can strive for, and with your course or webinar, they can learn the skills needed to reach that goal.
Headline Formula:
Get [+ benefit] With [+ solution provider] In [+ timeframe]! [+ additional detail if any] For [+ audience/ group].
AI Prompt To Use
Using the Get + Benefit/Solution + in + Timeframe landing page headline formula, give me 3 strong headlines for a course/webinar that offers [+ benefit] with [+ solution provider] in [+ timeframe].
5: Number Of Challenges/ Mistakes To Avoid In + Benefit/Solution Formula
This formula is useful if you want to focus on the problems or challenges that are preventing people from achieving their desired outcomes.
Example: “7 Expensive Mistakes Coaches & Trainers Must Avoid Before Conducting Online Workshops”
By bringing attention to the common mistakes, users can be more aware of how to avoid them and reach success with your course or webinar.
Headline Formula:
[Number] [+ adjective] + Challenges/Mistakes To Avoid When [+ desired outcome]. [+ additional detail if any] For [+ audience/ group].
AI Prompt To Use
Using the Number Of Challenges/ Mistakes To Avoid In + Benefit/Solution headline formula, give me 3 effective headlines for a course/webinar that talk about [Number] [+ adjective] + Challenges/Mistakes To Avoid When [+ desired outcome].
6: The ‘Are You Facing A Problem’ – Use This Solution Formula.
This formula calls attention to a specific challenge or problem the user may be facing, and promises them a solution with your course or webinar.
Example: “Are You Tired Of Trying All Strategies In The Stock Market?
You need this simple strategy to make consistent profits by spending just 30 mins on the weekend!”
It’s important that you make sure the challenges mentioned are relevant to the user, as this will help increase engagement and click-throughs.
Headline Formula:
Are You [+ facing challenge]? Here’s How to [+ achieve the desired outcome] in [+ timeframe]. [+ additional detail if any] For [+ audience/ group].
AI Prompt To Use
Using the ‘Are You Facing A Problem’ – Use This Solution’ headline formula, write a compelling landing page headline that speaks to [Audience] and asks them – Are You [+ facing challenge]? Here’s How to [+ achieve desired outcome 1], [+ achieve desired outcome 2] and [+ achieve desired outcome 3] in [+ timeframe].
7: How To Achieve Something Amazing Formula
This headline implies that the user can achieve something amazing with minimal effort. This formula is great for webinars and courses as it makes the user feel optimistic about their chances of success.
Example: “How to Become a Confident Speaker and Express Your Thoughts & Feelings Clearly.”
It also helps create an expectation of faster results and eliminates any common roadblocks or challenges they may have faced in the past.
Headline Formula:
How to [+achieve the desired outcome] [+ without a challenge] [+ timeframe if applicable] [+ additional detail if any] For [+ audience/ group].
AI Prompt To Write This Headline:
Using the ‘How To Achieve Something Amazing’ Formula, write 3 effective landing page headlines that talk about – How to [+achieve desired outcome] [+ without a challenge] [+ timeframe if applicable] [+ additional detail if any] For [+ audience/ group].
8: Achieve A Desired Outcome Without a Common Pain Point or a Challenge Formula
This formula is especially useful for targeting users who are not familiar with your course or webinar and need a little extra motivation to click through.
Example: “How To Start, Launch & Grow Your Professional Tarot Card Reading Practice to Rs 1L/month within just 90 Days”. Even if you have no experience & don’t know anything about tarot reading.
By emphasizing the lack of any common pain points or challenges, users can be assured that they will achieve their desired outcomes with your course or webinar. This ultimately increases engagement and gets more people to sign up on your programs.
Headline Formula:
How to [+ achieve the desired outcome] [+ without a challenge] [+ timeframe if applicable] [+ additional detail if any] For [+ target audience/group].
AI prompt to use this headline
Using the ‘Achieve A Desired Outcome Without a Common Pain Point or a Challenge’ landing page headline formula, write the best headlines for a course/ webinar landing page about – How to [+ achieve desired outcome] [+ without a challenge] [+ timeframe if applicable] [+ additional detail if any] For [+ target audience/group].
9: Achieve Unimaginable Results Formula
This is a powerful headline formula to promote your message to anyone looking to achieve exceptional outcomes in their personal or professional lives.
Example: “Get Multiple Job Offers, Salary Hikes & Promotions by building your Career Brand on LinkedIn”
This landing page headline formula is based on the idea that our biggest limitations are often the ones we impose on ourselves and that by breaking through these mental barriers, we can unlock our full potential and achieve extraordinary success.
Headline Formula
[+ achieve the desired outcome] [+ achieve the desired benefit] by [implementing the strategy] In [timeframe if applicable]
AI prompt to use this
Using the ‘Achieve Unimaginable Results Formula’, write 5 great landing page headlines that talk about – [+ achieve desired outcome] [+ achieve desired benefit] by [implementing the strategy] In [timeframe if applicable]
10: Benefit Driven Course/Webinar Name: Step-by-step Guide Formula
This headline formula is perfect for creating a course or webinar that offers step-by-step information on how to achieve a desired outcome through your course or webinar.
The good gut program offered by Sanjeev Kapoor Academy gives its users a clear roadmap to success and promises them tangible results in return for their time and effort.
By emphasizing the benefits of following through with the steps outlined in your course or webinar, you can encourage more people to sign up and experience these positive outcomes firsthand.
Headline Formula
[Desired outcome Program]: In just [+ timeframe if applicable] [Achieved desired result 1], [Achieved desired result 2], And [Achieved desired result 3]
AI Prompt To Use This
Using the ‘Benefit Driven Course/Webinar Name: Step-by-step Guide Formula’, write two headlines that talk about – [Desired outcome Program]: In just [+ timeframe if applicable] [Achieved desired result 1], [Achieved desired result 2], And [Achieved desired result 3]
How To Use AI To Write Catchy Landing Page Headlines: Landing Page Headline Prompts
You can generate an engaging headline by understanding the basics of AI-based content generation. Here’s the summary of the ten landing page headline formulas and the prompts that you can use to create your own.
| Headline Formula | AI Prompt To Generate Headline | Example |
| How To + Benefit/Solution Formula | Using the How To + Benefit/Solution Headline Formula, give me 3 strong headlines for a [ course/ webinar] that helps my [audience] [achieve a desired outcome] in [a specific timeframe] | How To Sell Online Courses With YouTube & Earn 1 Crore+ In 1 Year |
| Adjective + Way to + Benefit/Solution Formula | Using the + Adjective + Way to + Benefit/Solution Headline Formula, give me 3 strong headlines for a [ course/ webinar topic] that help my [audience] [achieve desired outcome 1] and [achieve desired outcome 2] | Exclusive Instagram Marketing Strategies To Sell Your Courses & Make 10X More Profit |
| Learn + Benefit or Solution Formula | Learn The Secret To Selling Popular Brands On Amazon Via FB -The Correct Way! | How to Become a Confident Speaker and Express Your Thoughts & Feelings Clearly. |
| Benefit/Solution + in + Timeframe Formula | Using the Get + Benefit/Solution + in + Timeframe landing page headline formula, give me 3 strong headlines for a course/webinar that offers [+ benefit] with [+ solution provider] in [+ timeframe] | Revamp Your Gut And Reset Your Physical And Mental Health In Just 5 Days |
| Number Of Challenges/ Mistakes To Avoid In + Benefit/Solution Formula | Using the Number Of Challenges/ Mistakes To Avoid In + Benefit/Solution headline formula, give me 3 effective headlines for a course/webinar that talk about [Number] [+ adjective] + Challenges/Mistakes To Avoid When [+ desired outcome] | 7 Expensive Mistakes Coaches & Trainers Must Avoid Before Conducting Online Workshops |
| The ‘Are You Facing A Problem’ – Use This Solution Formula | Using the ‘Are You Facing A Problem’ – Use This Solution’ headline formula, write a compelling landing page headline that speaks to [Audience] and asks them – Are You [+ facing challenge]? Here’s How to [+ achieve desired outcome 1], [+ achieve desired outcome 2] and [+ achieve desired outcome 3] in [+ timeframe]. | Are You Tired Of Trying All Strategies In The Stock Market? Use this simple strategy to make consistent profits by spending just 30 mins on weekend! |
| How To Achieve Something Amazing Formula | Using the ‘How To Achieve Something Amazing’ Formula, write 3 effective landing page headlines that talk about – How to [+achieve desired outcome] [+ without a challenge] [+ timeframe if applicable] [+ additional detail if any] For [+ audience/ group]. | Are You Tired Of Trying All Strategies In The Stock Market? Use this simple strategy to make consistent profits by spending just 30 mins on weekends! |
| Achieve A Desired Outcome Without a Common Pain Point or a Challenge Formula | Using the ‘Achieve A Desired Outcome Without a Common Pain Point or a Challenge’ landing page headline formula, write the best headlines for a course/ webinar landing page about – How to [+ achieve desired outcome] [+ without a challenge] [+ timeframe if applicable] [+ additional detail if any] For [+ target audience/group] | How To Start, Launch & Grow Your Professional Tarot Card Reading Practice to Rs 1L/month within just 90 Days”. Even if you have no experience & don’t know anything about tarot reading |
| Achieve Unimaginable Results Formula | Using the ‘Achieve Unimaginable Results Formula’, write 5 great landing page headlines that talk about – [+ achieve desired outcome] [+ achieve desired benefit] by [implementing the strategy] In [timeframe if applicable] | Get Multiple Job Offers, Salary Hikes & Promotions by building your Career Brand on LinkedIn |
| Benefit Driven Course/Webinar Name: Step-by-step Guide Formula | Using the ‘Benefit Driven Course/Webinar Name: Step-by-step Guide Formula’, write two headlines that talk about – [Desired outcome Program]: In just [+ timeframe if applicable] [Achieved desired result 1], [Achieved desired result 2], And [Achieved desired result 3] | THE GOOD GUT PROGRAM – In just 4 weeks, reboot your gut to reduce constipation, acidity, bloating, & inflammation. Plus gain more energy & immunity, feel lighter & happier! |
Start Creating Captivating Page Headlines That Convert Maximum Site Visitors To Paying Customers
Now you finally know the ten most effective headline formulas that you can use for your landing pages, be it a course or webinar.
With these formulas, you can create captivating headlines that grab user attention and convert maximum site visitors into paying customers.
Crafting the ideal headline can be a difficult task, but it’s much easier when you have the right tools at your disposal. With the headline formulas, your own AI writing assistant for selling courses, and the 500+ copywriting prompt library linked below, you possess all of the resources necessary to create powerful headlines that drive conversions.
So what are you waiting for? Start creating captivating page headlines today that will help your coaching business gain maximum user engagement and conversions!
