Why does every online academy need a sales funnel?

Why does an online academy need a sales funnel?

Marketing and selling online courses are where most of the course creators struggle. Marketing tactics such as running ads on Facebook, Guest blogging, Promo videos on YouTube, and Podcasts help put the word out about your courses, but they are not the same as a sales funnel. You need a sales to funnel if you want to go from 0 to 1000 paying customers quickly!

Sales Funnel is not a Marketing Tactic

  • A sales funnel is the entire process designed to guide your potential students through the various phases of product experience coaxing them to decide to enroll (or not enroll) in your online course.
  • Marketing is the very first step in the sales process. Using marketing without integrating them into a sales process rarely results in course sales or enrolments.

Sales Funnel helps students to Buy (or Not Buy)

Sales Funnel helps students to Buy (or Not Buy). The free or paid course potential buyers require someone to guide them through sales processes that end with them deciding to sign up for your course. The sales funnel enables better planning, budgeting, and evaluation processes. And most importantly, a sales funnel will help you go from 10 sales a day to hundreds of deals.

Sales Funnel leads to High Lead Conversions

Businesses only do well when they have a successful marketing strategy. And so should your online academy! If you love making loads of money, that is.

It does take a fair amount of work to set it up. But it’s a practical and not very difficult process to implement. The best part is that once you can configure it the way it works, your sales funnel can run virtually on autopilot – meaning it will continue to enrol new students into your course while you’re relaxing, travelling, enjoying family time, and even while you’re busy creating another course.

Fuel, Foundation, Follow-ups are the 3 necessary F’s of a well-configured Online Course Sales Funnel

  • #1. Fuel: An efficient sales funnel works only when it has traffic moving through it. This segment proposes defining strategies to drive traffic to your site. It could be paid or organic traffic through LinkedIn, Google, or Facebook, or it could even be the existing email data of the clients.
  • #2. Foundation: Most prospect conversions and qualifications happen in this segment. Lead magnet landing pages attract the right kinds of potential customers, provided they have lead magnet offers to build the customer’s immediate trust and successful customer journey. While your sales page educates visitors on various aspects of the course. The checkout page is where the sale finally happens when the student pays up.
  • #3. Follow-Up: Only some online course funnels are going to be perfect. Sometimes, leads just need to be ready to buy. Hence, they drop out of your funnel. That’s where the follow-up comes into play. In the awareness stage, retargeting ads and email sequences are designed to bring leads back into your funnel after they’ve dropped out.

Sometimes, building a business model is just a matter of creating the right processes and systems. Sales funnels are the thing your business is missing. Online Course Academies with Great Sales Funnels sell courses better.

What does it take to Create a Great Sales Funnel?

Balance the 3 necessary F’s:

Neither miss the selling nor seem to be over-pushy. Figure out what your Target Audience needs (even before creating a course). Once you’ve identified a specific problem your target market is looking for a solution for, the next strategy is to publish free, engaging, and useful content that helps them solve that problem.

  • Create a robust database: Research shows that a potential student will likely need to hear from you 6-8 times before enrolling in your course. Email is the best way to stay in touch. Figure out a free resource that supplements the information you shared in your blog, promo videos, etc. Technically, this content upgrade is a resource you give away in exchange for the target audience’s email address.
  • Promote your content enough: in live webinars and social media. Try to master one goal on one page. Pitch to grab attention through image stories, compelling copy, and offers.
  • Do the necessary follow-ups: Even with the non-buyers too. Update your landing pages, enhance the Frequently Asked Questions (FAQ) Knowledge Base, etc. People must be guided, incentivised, encouraged, and inspired to act.

Sometimes, building a business model is just a matter of creating the right processes and systems. Sales funnels are the thing your business is missing. Online Course Academies with Great Sales Funnels sell courses better.

 

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