Sales funnels are excellent, everyone loves them! They are like magic pills, which garner conversions like never before once digested into the right business. Hi, fellow sales funnel aspirant! You are now on the journey to sales funnel mastery with Knorish & if you still need to start with our first article, we recommend you to start here with the basics & see yourself driving conversions for your online course like a true sales funnel ninja!
However, it is more challenging than it looks. Building & optimising a sales funnel the right way for your online course needs a lot of understanding, implementation, testing & analysis. That’s why these tried & tested sales survey funnels will help you too, as they have helped several unique businesses, including online courses, convert leads into paying customers without fail!
Here are the 4 different types of high-converting sales funnels you can use for your online business:
Video Sales Funnel
Do you have a lot of information to give out & prefer having a video instead of a regular copy? No worries, use a video sales letter to convert your target audience!
Video marketing has started coming into0 power as most of the content consumption on social media is now in the form of videos. Not only this, but videos are also a very intuitive way of being descriptive about your product as well as not overloading the visitor with lines and lines of copy.
Here’s what a typical video sales letter looks like on a sales letter page:
A video sales letter is usually incorporated in the topmost part of a sales letter page as illustrated above.
Webinar Funnel
Webinars have now become the go-to source of every organization’s marketing channel, especially with the onset of the lockdown in almost every region of the world.
Not only do webinars help you generate leads, but the more people register & attend your webinar events, the bigger the opportunity is for you to close high-quality leads at a higher price. But why does this happen
Webinars are structured in such a way that you get to spend a lot of time with your potential customer, wherein you can pitch your service offering in detail.
In this way, by the end of the hour-long webinar, you would’ve built trust in your potential customer & can now redirect them to your checkout page to purchase your online course.
Read More: HOW TO CREATE A WEBINAR FUNNEL?
Product launch sales funnel
One of the most important sales funnels for an online course. A product launch funnel becomes the need of the hour when you have entirely built your online course, & now want to spend a considerable amount of time in building anticipation for the launch.
A product launch sales funnel is used when there is a list of prospective customers who are waiting for your course’s launch so that they are lured with anticipation & urgency to buy it as soon as it’s launched.
Micro-marketing efforts and strategies are used with incentives such as previews, teaser videos, and limited-time offers, to build scarcity & urgency in the mind of the customer till the cart opens & the product is ready to be launched.
Lead magnet sales funnel
You would see the most common type of sales funnels running around in marketing campaigns. A lead magnet funnel is often used to give people something they can’t refuse in exchange for their email address.
Prospective customers are usually offered a report or something tangible in return which the users can download. You need to make sure that your offering is of high value and makes sense to your potential client’s buyer persona, or they will simply refuse to download it & you will not be able to fetch their email address, hence the whole purpose of building a lead magnet sales funnel would be dissolved.
Below is how a typical lead magnet sales funnel journey looks like:
This is just one example, where in the ultimate goal is to deliver a high-value content report and ensure that the customer has downloaded the file.
To conclude:
Several types of sales funnels come with promising results. However, despite several benefits, no unique sales funnel type actually works like a magic pill for your business. It all depends upon your research, implementation, analysis & testing that will optimize a sales funnel for your online course.
Please note that you can even combine and optimise multiple sales funnels to fetch even better results. You just need to find the right set of permutations & combinations of sales funnels that will do wonders for your online course business & help you make more money.
