Why sales funnels sell online courses better than a website?

Why sales funnels sell online courses better than a website?

Building an online course sales funnel is the modern-day strategy to build a website that sells & replaces an existing traditional website. Besides, it guides each visitor through all the sales processes around a product and qualifies leads at each step to ensure possible lead conversions.

What is the biggest difference between a Sales Funnel & a Website?

The most significant difference between a course sales funnel and a traditional website is that a website is just a digital profile. It hardly tells people what they need to do next. With a traditional website, you may have just one opportunity for a visitor to purchase. But a sales funnel acts like a search engine, giving the visitors multiple purchase opportunities.

Why can’t websites be more effective than a Sales Funnel?

 

Websites make things complicated, and they’re boring!

Websites make things complicated, and they’re boring!

A sales funnel, on the other hand, is a highly strategic way of organising the thought process to build a sales plan for your online course. It needs to be full of action. Here is why sales funnels are suitable for your business:

  • A funnel ensures your buyers aren’t lost somewhere on your website.
  • It puts you in charge of creating a better experience for your potential customers.
  • Speeds up decision-making for the shoppers.

Why are traditional websites dying?

At present times, it is all about the experience both in business and culture. Traditional websites don’t create an experience as good as funnels.

  • You can’t do business by building just an essential website.
  • The internet is home to more than 1.5 billion websites. And only a tiny fraction of those websites get consistent traffic.
  • You spent hours, days, weeks, and months creating your website but might still need consistent traffic and low-quality leads.

No doubt that creating a Sales Funnel is a better option than a website.

Website:

People reach your website, check it out, and decide what they will do next. It’s sad, but most of them leave without enough guidance. They had been shown some stuff — some products, content, news, ads, and an About Us Page — but they were not clearly instructed on what action to take. There was no one to greet them and ask how we may assist.

That’s where a sales process is different. It is like having your very best sales team automatically guiding each online prospect to conversion.

Sales Funnel:

On each page, visitors are virtually guided to the next page or action, eventually leading to nothing but a sale! And that is precisely why a sales funnel gets way higher conversion rates than traditional websites. Naturally, they are the best.

Tips to create a simple and high-ROI sales funnel from scratch

Assuming that by now you know the pressing need for effective sales funnels for your online course website, here are four steps for you to review or plan your strategy on your course webpage:

1. Create Unique & Useful Content (videos, infographics, blogs, Instagram, etc.)

2. Capture your audience’s attention.

Pay extra attention to keywords, headings, and links. You may also run a few paid ads if money is not constrained. Give enough CTA (Call to Action) buttons.

3. Build an Amazing Sales Landing Page A personalised, mobile responsive and well-optimized landing page is the cornerstone for successful content marketing campaigns. Create a robust landing page for your online course with an advanced page builder with Knorish. Drag and Drop blocks from hundreds of templates to customise your landing, offerings, and other pages in minutes with your logo on a custom domain or a white-labelled solution.

 

4. Send Leads to the Landing Page to take advantage of tons of sales opportunities because landing pages are designed to capture leads. They are focused on driving the campaign and follow-ups. That means the offer and CTAs are strategically presented for the user’s benefit.

 

5. Use a Lead Magnet For Email contacts because it becomes easier to get email sequences if you give your prospects something complimentary in return. An e-book, free webinar, buyer’s guide, cheat sheets, email campaigns, etc., are a few examples.

 

6. Presell the Main Product Experience The email addresses you have been able to collect can be used to present your potential customers with a free offer in their inboxes. Experts recommend using a front-end offer to create a desire for the main one. You can present the main product as part of an upgrade.

To conclude, an effective Sales Funnel and a Website need great work! But a sales marketing funnel is the new normal to sell better, faster and more! So, get going and customise your website and sell your courses better.

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