According to Tai Lopez, a single source of earnings won’t help you in wealth-building. You need to have at least two sources of income, if not three, if you want to conquer personal finance. It is about making your money work for you, not the other way around.
An excellent way to get started is to create, promote and sell online course(s). The online education sector has been commercialized, and now is the best time to start your online course and, thus, a promising business.
If you need help with where to begin, check out these fantastic ideas for building an online course. Launching your online academy is the perfect way to earn passive income while establishing yourself as an authority in your niche.
Be it calligraphy, coding, marketing, or anything else, you can surely find many enthusiasts and learners keen to learn from you. And it is not just about selling and making money, but also honing your skills as you take the onus of giving a structure to your knowledge while building a course to teach others.
You could even turn it into a full-time gig when it takes off!
According to a study by Global Market Insights, the e-learning market in the U.S. was valued at $190 billion in 2018 and is expected to grow at a 7% CAGR from 2019 to 2025.
Data Source: Global Market Insights
This means that there are millions of people who are willing to learn all kinds of skills online in the contemporary world.
However, merely possessing the skills or knowledge isn’t enough to build and grow a business. You also need to have the appropriate tools in place to enable you to easily create content for your online course. The learning process of all the various pieces involved in creating an online course website can be overwhelming. You would need an email service provider, payment gateways, assessment tools, video content and hosting, website design, domain name, and more.
With an online platform for online courses and content, you now have all those tools and integrations in one platform. This is advantageous as you can then focus on creating high-quality course content.
Below are some examples of how an all-in-one online course platform can streamline the creation and distribution process
Easy-to-follow Steps
An online course platform guides you with the steps to quickly follow for creating online courses. Some platforms offer multiple templates depending on the course topics to spare you from the trouble of designing your course structure. They offer several tools to help you create and share resources, such as discussion forums, graded tests, quizzes, and lectures.
Including but not limited to images and texts, they enable you to add content from external sources like YouTube, Vimeo, Slideshare, and Prezi to your course with a single click.
Flexible Pricing Options
An excellent online course creation solution enables flexibility when pricing a course. It helps you create pricing options for offering a stand-alone course or a course bundle. Collecting payments in different currencies is always a great option—the more, the merrier. After all, you can students from any part of the world looking to purchase your course.
Some tools go above and beyond by enabling you to build coupon codes for discounts to boost your course(s) sales.
Marketing Automation
We all want marketing superpowers, don’t we? An online course platform should be such that most of your marketing needs are met. A decent one can help you connect multiple landing pages – like special offers, course launches, and so on – to check out various pages within just a few clicks.
A marketing offer pipeline is usually comprised of three pages.
- The first one allows you to generate email addresses and other vital information in exchange for free downloadable content like a cheat sheet or e-book.
- Visitors are taken to the sales page when they enter their emaddressesress or fill out a quick form. This page consists of your exclusive deals or discounted online courses.
- Finally, the visitor is taken to the checkout page when they decide to purchase.
Most online course solutions also have integrated email marketing that enables you to filter emails and shoot emails to your students upon enrolling in your course, redeeming a coupon or completing a course. Some also allow you to collect student feedback and learn insights through surveys and Google forms. You may also add your potential students who have completed your course to stay connected with them.
Webinar Hosting
Most online course solutions offer self-paced individual courses with limited student interaction opportunities. Some advanced platforms, however, provide video clips and streaming options through an external or integrated teleconferencing service. It enables you to host webinars to interact with your students in real-time or host webinars when necessary.
Another advantage of this tool is that it allows your students to view your presentation on their screen while the call is in progress. Some also have a live chat screen for enhanced engagement.
How to choose a platform that suits you best for online course creation?
Conducting thorough research is advised before deciding which online course software you should use. Factors to consider include marketing features, monthly costs, and time restrictions. While each has its strength of enabling you to quickly upload content, create a landing page, provide training, and boost sales, the crucial factor is you. How well you market yourself and the quality of your content are essential for the success of your online course business.
Get started today with Knorish and learn how to sell online courses from your website.
