Shoot and serve: ways to turn your short videos into meaningfully long online courses

turn your short videos into meaningfully long online courses

Time and again, Knorish has busted age-old myths that finding the right content for an online course is the biggest challenge. In today’s world, where content is king, and so much of it exists in digital and physical form, it would be a sin to state that good content is tough to create.

Those who say this is reminiscent of this age-old perspective of converting textbook information into a digital format. If textbook information were enough, online education and learning outcomes, which are poised to be worth $325 billion by 2025, would cease to exist. Most academicians and other experienced professionals have failed to realise that the audience is no longer interested in the old ways of doing things.

With the advent of social media and smartphones, the industry has already realised that the cost of creating quality content has reduced considerably. As such, consider converting video content to online courses since the content already exists, and one can easily use those videos or short videos into online courses.

Still deciding which online course to create and sell: Here’s help:

 

 

Social Media influencers and platforms such as Instagram, Snapchat, and Facebook have proven that with the bare minimum costs, one can produce tons of powerful content to garner the attention of millions.

There is no longer a need for heavy professional video equipment or shoot etc. Thousands of professionals have already followed similar paths and have done insanely well and made millions for themselves using the same strategy. All you need today is a phone with a great camera (Smartphones exist today that do a better job than a DSLR), a budget-friendly tripod to hold the phone steady, a decent collar mike, and a lovely setting with a lot of natural light. That is all that you need, really.

 

Take Geeta Malik, for instance.

A culinary expert, an online course creator, and founder of Enrichment Academy.in, Ms Geeta started making videos as an experiment to share with her audience so that they could learn beyond the physical classes. Over time these short videos have steadily become an online course on their own. She has since then released several online courses and hundreds of videos, most of which have been shot by phone or a DIY set-up on a shoestring budget.

 

Convert long or several short videos into a weeklong online course.

Nothing works better in an online course than Videos. Videos ensure maximum engagement across demographics and provide your online course well. Long Videos are exceptionally better in this case as more quality content can be broken down into smaller bite-sized content pieces for sustained consumption.

Additionally, there are multiple ways to add tons of other content and make the information that much more valuable and engaging:

Divide your video into distinct sections.

As mentioned above, instead of using one extended video, you could always use smaller pieces of videos for your online course. Even if the video discusses a singular topic throughout, watch the video again for subtopics that can be used to divide the video further. The golden rule is that with short attention spans, it is best to use videos that are a maximum of 12 – 15 minutes long. Breaking down videos into the said duration will easily give you more content pieces that can be spread across a specific duration.

 

Focus on one learning goal at a time to prevent boredom or learning overload.

Remember, the best online courses focus on one topic at a time and share bite-sized information that is easy to analyse, understand, and remember. This means that regardless of the duration required to read, watch, or view your content, it should be easy to understand and follow. Short-duration content is important, but an engaging learning experience is more crucial.

 

Watch the videos and preempt questions that may arise.

Watch the video again from a fresh angle. Ask someone new to the topic to watch the video if need be. Does it answer all the queries as the viewers watch the video, are there questions that remain unanswered or topics that were not covered in detail?

We are sure there will be many questions that can still be answered outside the video. Knorish as a platform allows for this with our feature-packed course builder that allows for additional documents, PDFs, Presentations, Word docs, and other files to be added to the course. 

What this does is that even if there are parts to the video that may not have addressed the topic in its entirety, you can add tons of other important content pieces that would help your learners learn a lot more in addition to learning from the video.

 

Organise your content & assets.

Our course builder has been purposefully built to ensure maximum engagement for your learners and for ease of launching online courses. This means that you can arrange your videos that have been broken from the longer video and other learning material together in a structured manner.

So, once you have the overall scheme of the entire course ready, you can start placing the content in the order you deem fit, which allows you to create the course structure and then launch it rapidly. Once the long-duration video is broken down into smaller videos, you can create an online course with multiple sections wherein each unit could have one video and then add content such as PPT, PDFs, Prezis, Docs, etc., that add tremendous value.

Drip feed – the programmed release of course content

Knorish, as an online learning platform, has a feature known as Drip Feed. This function primarily ensures learners cannot move forward without completely understanding the content. This means that by using drip feed, you can ensure only a certain amount of content is unlocked each day or week or even unlock content on specific dates as per your pre-programmed schedule.

Available for use while a course is being built using the course builder, this function is a great tool that allows for greater content delivery control which greatly enhances the learning experience. Once the Drip feed is in place, you could add activities and quests and use other techniques to increase overall engagement further and improve the overall learning experience.

Enhance the learning experience, build assessments

Another great benefit of Knorish is the ability to build and initiate assessments. Using the platform’s assessment builder, one can quickly create assessments that check for learning and comprehension gained so far.

The assessment builder allows you to quickly add assessments to each unit or module with multiple choice questions, single choice questions, paragraph answers, and short answers with additional capabilities to use Images and videos for choices to be selected from.

Adding images and types of videos can be exceptionally useful in identifying concepts or products and checking concept comprehension. Using drip feed, an assessment can then be added to each day’s content to ensure maximum understanding. From a participant’s perspective, visualising scores has a great impact as it shows the level of interest and engagement with your online course.

More than assessments, build tasks for experiential learning.

Nothing helps participants learn better than activities that help them learn by doing on their own. For example, if your online course is about learning how to write codes or project management, asking your course participants to fill out an assessment and then them scoring 100% on a question paper might boost their morale; however, it will not be as effective.

What your participants need are decisive actions that they need to take on their own to ensure they can learn practically as well. Hence, a list of activities that enhance their coding skills or short activities that enhance their project management skills will improve their learning experience and ensure they get much more value from the course

(Image source: Mindvalley) As such experiential learning tasks are significant for an online course and barely take any effort to build. Meditation, Mindfulness, Technology, Languages, Sciences, Vocational courses, etc., are all courses where such experiential learning tasks become a must in the online course for online students. A list of two or three activities that must be performed in line with the learning from the daily video lesson, with each activity taking less than 15 minutes, more than enough to reinforce the learning.

Mindvalley courses have mastered the art of combining experiential learning with online courses and, as such, exercises that are queued in with every daily learning content piece. A ten-minute video with a list of activities learners must perform that easily take anywhere between 45 mins to an hour in the real world. This allows learners to practice and master the learning, which leads to a highly engaging learning experience.

(Image source: Mindvalley)
As such experiential learning tasks are great for an online course and barely take any effort to build. Meditation, Mindfulness, Technology, Languages, Sciences, Vocational courses, etc. are all courses where such experiential learning tasks become a must in the online course. A list of two or three activities that must be performed in line with the learning from the daily video lesson with each activity taking less than 15 minutes is more than enough to reinforce the learning. Mindvalley courses have mastered the art of combining experiential learning with online courses and as such exercises that are queued in with every daily learning content pieces. A ten-minute video with a list of activities learners must perform that easily take anywhere between 45 mins to an hour in the real world. This allows learners to practice and master the learning which leads to a highly engaging learning experience.

In conclusion

This article gives you the power to turn your shorter videos into online courses that can be launched within a matter of minutes. The goal is to allow you to focus on your learner’s needs so that you can provide them with the learning and the resources they require. Plus, they still get the added benefit of being able to watch the original video but with a lot more value-added

Want more such exciting reads on how to create better online courses?

 

 

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