WhatsApp has quickly become one of the most popular ways to communicate – and it’s no wonder. It provides a direct, secure way to reach out to customers and increase engagement with your coaching business. But what makes WhatsApp an even more powerful tool is its effectiveness in marketing campaigns.
According to a recent report by Mailchimp, it has been found that despite the widespread use and popularity of emails and SMS, email open rates are recorded at an average of 21.33%. The click-through rates, which represent the percentage of people who click on the links provided in the mail, are even lower than expected, ranging from just 2-5%.
This means that out of all the recipients, only a small fraction actively engage with the content by clicking on the links.
Unlike emails and SMS, WhatsApp has an impressive open rate of 98%. That means out of every 100 messages sent, a staggering 98 messages are actually read. This is because of WhatsApp’s popularity as a messenger application, with over 2.2 billion global users worldwide.
So whether you are an expert, coach, or any content creator, WhatsApp can be an effective marketing tool to increase customer engagement and get your message out.
In this blog, we’ll discuss 10 proven WhatsApp marketing tips and strategies to grow your coaching business and share examples of top WhatsApp campaigns.
Benefits of WhatsApp Marketing For Your Coaching Business
- Strong and meaningful customer relationships
- Increased conversions
- More sales at lower costs
- Stronger brand recall
- Improved customer loyalty and trust
- Higher engagement rates
- Quick and direct communication with customers
1. Strong and meaningful customer relationships
WhatsApp creates a direct and personal messaging environment that empowers you to forge strong, meaningful relationships with your clients. It’s all about building connections that truly matter! You can send personalized messages or tailored content, respond to queries promptly, and engage with your clients on a more personal level. This close interaction fosters a stronger bond between you and your clients, making them feel more valued and understood.
2. Increased conversions
With its high engagement rate and convenient direct messaging functionality, you’ll see a boost in conversions for your coaching business. Every interaction on WhatsApp is a chance to influence the prospects’ decision-making process and ultimately convert them into paying clients. For instance, after a webinar or free coaching session, you can follow up with the attendees via WhatsApp, providing them with additional resources or answering their queries. This helps maintain their interest and increases the likelihood of them signing up for your paid coaching services. The immediacy and personal touch of WhatsApp messages can make clients feel more engaged and valued, leading to even higher conversion rates.
3. More sales at lower costs
The great thing about this app is its direct messaging system, which is way cheaper than traditional advertising. So, when coaches send promotional automated messages, they can expect most of them to be read. That means higher chances of successful conversions and a better return on investment. Seriously, just one message can lead to multiple sales!
WhatsApp can also help you recover abandoned cart sales, and promote webinars, upsells, and other coaching programs. It’s a versatile platform that allows you to engage with your audience and drive more revenue. Plus, unlike other advertising platforms that charge for impressions and clicks, WhatsApp lets you distribute promotional stuff for free!
4. Stronger brand recall
When you communicate with your clients on a platform they often use, your brand becomes a part of their daily lives. This strengthens their memory of your brand, whether it’s through valuable content or addressing their questions. Plus, the personal touch in your messaging helps foster a deeper emotional connection with your brand. By frequently interacting with your clients in a personal way, you create a strong impression of your coaching business in their minds, leading to better brand recall.
5. Improved customer loyalty and trust
By providing a platform for quick and direct interaction, WhatsApp fosters a sense of transparency and reliability between you and your clients. You can promptly address their inquiries, provide consistent value through your messages, and handle any issues or concerns in real time.
This open communication builds trust, making your clients feel more comfortable and confident in your services. Over time, this trust can translate into loyalty, with clients choosing to stay with your coaching business long-term. Additionally, loyal clients would be happy to recommend your services to others, helping to expand your customer base.
6. Higher engagement rates
One of the standout benefits of WhatsApp marketing for your business is the significant potential for higher engagement rates. This engagement isn’t just about the number of messages read; it’s about how actively your clients interact and respond to your content.
Because WhatsApp is a platform that people use daily for personal communication, messages on this platform are more likely to elicit responses and foster interactive conversations. This kind of active engagement can lead to deeper customer relationships, stronger brand loyalty, and ultimately, higher conversion rates.
7. Quick and direct communication with customers
In the fast-paced world of coaching, being able to communicate with your clients quickly and directly can set you apart from the competition. WhatsApp, by nature, facilitates this. It allows you to send messages instantly, getting your content directly into your clients’ hands in real time. This immediacy is highly beneficial for time-sensitive information, such as last-minute changes to a coaching session or urgent updates.
Furthermore, the direct nature of WhatsApp messaging ensures that your message lands straight into the client’s chat, instead of getting lost in a cluttered email inbox or social media feed. This guarantees better visibility and attention to your communication. Also, since WhatsApp supports a wide range of content formats including text, images, videos, links, and documents, you can share comprehensive coaching materials with clients seamlessly.
This convenience, coupled with the directness of communication, enhances client satisfaction and engagement with your coaching business.
With all these benefits of WhatsApp Marketing for your coaching business,let’s dive into how to do WhatsApp marketing for your coaching business and discover the steps to get started.
How to get started with WhatsApp Marketing to promote your coaching business?
Using WhatsApp for marketing is easy and straightforward. All you need to do is set up a business profile on WhatsApp, create content, and start engaging with customers.
To get started, here are the steps you need to follow:
Step 1: Download the WhatsApp Business app from the app store.
You can find the app on the Android App Store or Google Play, or simply download it from WhatsApp.
Step 2: Once installed, open the app and create an account.
Step 3: Accept the terms and conditions
Step 4: Enter all the necessary details like your business name, profile picture, website URL, etc.
Step 5: Explore the business settings and set them
Step 6: Start engaging with customers
9 Proven WhatsApp Marketing Strategies and Tips to Grow Your Coaching Business
9 tactics of WhatsApp Marketing for online coaching business growth and increase in sales
1. Leverage Your Business Profile & Status Updates To Boost Sales
Your WhatsApp Business Profile and Status Updates are powerful tools that, when properly leveraged, can significantly boost your online coaching business.
Your Business Profile is the first point of contact for many potential clients, so it must be professional, engaging, and informative. I
Include all essential details about your coaching services, such as the types of coaching you provide, your availability, your coaching philosophy, and your contact details. This gives potential clients a clear idea of what you offer and how they can reach out to you.
Status Updates, on the other hand, are an excellent way to keep your clients engaged and updated. They are visible to all your WhatsApp contacts for 24 hours and can be used to share valuable insights, tips, inspirational quotes, or updates about your services, new offerings, or any changes in your schedule.
For instance, if you have a new coaching session coming up, you could create a Status Update to inform your clients about it. This ensures your clients are always in the loop, and can help to drive interest and engagement in your coaching services.
2. Broadcast Promotional Messages on WhatsApp
Broadcasting promotional messages using WhatsApp is a powerful strategy to reach out to a larger audience and promote your online coaching services.
It involves creating a broadcast list of contacts and sending a single message to all of them at once. For instance, if you are launching a new online course or offering a discount on your coaching sessions, you could send a single promotional message about these updates to your entire client base through a broadcast list.
This not only saves time and effort but also ensures your message reaches all your clients simultaneously. Remember, the key to successful promotional broadcasts is to create engaging, relevant, and value-adding content that resonates with your clients.
Overuse of promotional broadcasts, however, can lead to message fatigue, making clients less responsive to your messages over time. Therefore, it’s important to strike a balance between promotional and value-adding content in your WhatsApp marketing strategy.
3. Leverage WhatsApp Groups & Communities For More Signups, Nurturing & Engagement
Creating and participating in WhatsApp groups and communities provides a platform for fostering a sense of belonging and engagement among your coaching clients. For instance, you can create different groups for different coaching programs you offer. These groups can serve as a hub for participants to discuss course content, share insights, ask questions, and provide peer support. The intimate nature of WhatsApp groups also allows you to nurture relationships with your clients on a more personal level.
For example, if you run a fitness coaching business, you may create a group for your “12-week Transformation Challenge” participants. Through this group, you could share daily workout routines, nutrition advice, motivational quotes, and progress check-ins.
More importantly, members can share their workout experiences, and progress photos, and celebrate each other’s achievements, creating a supportive and motivated community.
This active engagement and the sense of community fostered can lead to higher sign-ups for your future coaching programs, as people have experienced the value and camaraderie of your coaching firsthand.
In addition, you can also join other relevant groups or communities on WhatsApp where your potential clients might be present. Participating actively in these groups by providing valuable insights and answering questions can establish your credibility as a coach and attract more sign-ups for your coaching services.
4. Recover Cart Abandoned sales with Automated WhatsApp messaging
Cart abandonment is a huge issue encountered by online businesses, including coaching businesses. Prospective clients may add your coaching program to their cart but not complete the transaction due to various reasons such as being distracted, wanting to compare prices, internet issues, OTP failures, card declines or even forgetting about it.
Here is where automated WhatsApp messaging comes into play.
By integrating WhatsApp with your coaching website on Knorish, you can set up automated messages to be sent to customers who have abandoned their carts.
For example, if a potential client adds a ‘Personal Development Webinar’ to their cart but doesn’t complete the purchase, an automated WhatsApp message could be sent to them after a certain period of inactivity, gently reminding them about the webinar and prompting them to complete their purchase. This message could include a brief description of the webinar, its benefits, and a direct link to complete the transaction.
An added advantage of using WhatsApp for this purpose is that, unlike emails that might end up in the spam folder or get missed, WhatsApp messages are more likely to be read, increasing the chance of transaction completion.
Be sure to craft these reminder messages carefully to be professional, courteous, and to the point, emphasizing the value your coaching services offer.
5. Webinar Reminders & Upsells
Webinar and upsell reminders play a crucial role in an online coaching business, serving to keep participants engaged, informed, and open to additional offerings. For instance, suppose you are running a series of webinars on “Leadership Skills Development.” You can use WhatsApp to send reminders to registered participants a day or two before each webinar, ensuring they remember the schedule and are ready to attend.
These reminders can include the webinar topic, date and time, the link to join, and a short note on what participants can expect to learn. This not only boosts attendance rates but also creates a sense of anticipation and excitement among participants.
Furthermore, webinars present an excellent opportunity for upselling additional coaching services or products. Suppose at the end of a webinar, you plan to introduce a comprehensive “Advanced Leadership Program” targeted at those who wish to delve deeper into the subject. In this case, you could send a WhatsApp message to all the webinar attendees, briefly explaining the new program, its benefits, and how they can sign up for it.
Remember, the key here is not to sound too promotional but to convey how this advanced program can add further value to their learning journey. Also, ensure these messages are timely, ideally sent right after the webinar when the topic is still fresh in the minds of the participants.
6. Highlight success stories & testimonials to nurture leads
Promoting success stories and testimonials from satisfied clients is an effective method to establish trust and credibility for your online coaching business. These real-life experiences and positive feedback can greatly influence potential clients, showing them the tangible results and benefits of your coaching services.
For instance, if you’re a career coach, sharing a testimonial from a past client who successfully landed their dream job after your coaching program can be highly impactful.
With WhatsApp, you can share these testimonials in various engaging formats such as text messages, audio recordings, or even video testimonials. For example, consider a WhatsApp status update where you share a short video of a client talking about their improved confidence and presentation skills after attending your public speaking coaching program. This can be accompanied by before-and-after statistics, like their increased success rate in job interviews.
Remember to ask for your client’s permission before sharing their success stories or testimonials. Also, while it’s important to highlight the positive outcomes, ensure the testimonials are genuine and realistic. This will not only respect your client’s journey but also set appropriate expectations for potential clients. Sharing these success stories can lead to increased sign-ups, as potential clients are reassured of the value and effectiveness of your coaching services.
7. Share social media & Youtube content to your whatsapp lists and groups for more views, likes & shares
Regularly creating and sharing relevant, quality content on social media and YouTube is a powerful way to attract and engage with your potential clients. When it comes to an online coaching business, this could involve content such as educational videos, motivational posts, tips and tricks, live Q&A sessions, or even sneak peeks into your coaching sessions.
By sharing this content with your WhatsApp lists and groups, you can increase the views, likes, and shares, leading to wider reach and visibility. For instance, suppose you’ve posted a video on YouTube about the importance of goal-setting in personal development. You could share this video on your WhatsApp groups, along with a brief message encouraging members to watch the video, like, and share it if they find it valuable.
This not only drives more traffic to your YouTube channel or social media platforms but also reinforces your authority and credibility as a coach. Furthermore, the increased engagement can foster a sense of community among your followers, encourage discussions, and potentially attract new sign-ups for your coaching programs. Thus, leveraging WhatsApp to promote your social media and YouTube content can significantly enhance your online coaching business’s visibility and growth.
8. Automate Support & Sales with WhatsApp Chatbot
The use of a WhatsApp Chatbot can streamline support and sales for your online coaching business, providing instant, automated responses to common questions and inquiries. This can significantly reduce the workload for your team, allowing them to focus on more complex tasks. Take for example a potential client who wishes to know more about your “Advanced Leadership Program.” Rather than waiting for a human operator to respond, the Chatbot can instantly provide information about the program, including its objectives, duration, cost, and how to sign up. It can also answer frequently asked questions, like what prerequisites are needed, or what materials will be provided.
Similarly, the Chatbot can act as a sales tool. Suppose a client has just finished a webinar and is interested in your mentioned “Advanced Leadership Program.” The Chatbot can automatically send them a message with a quick summary of the program and a direct link to sign up. This immediate and personalized response can significantly increase conversion rates, as the client receives the relevant information right when their interest is at its peak.
The Chatbot can also provide technical support, for example, assisting attendees with login issues or navigating the webinar platform. This ensures smooth, uninterrupted participation in webinars and other online events, contributing to a positive overall client experience.
Remember to regularly update and fine-tune your Chatbot responses based on user interactions and feedback to ensure their relevance and effectiveness. This way, your Chatbot can become a valuable asset to your online coaching business, enhancing customer support and boosting sales.
Examples of Awesome WhatsApp Campaigns
Sanjeev Kapoor Academy
Sanjeev Kapoor Academy, helmed by the renowned MasterChef Sanjeev Kapoor, presents an impressive example of leveraging WhatsApp marketing to upsell and cross-sell coaching programs. Once a student purchases the ‘Food Business from Home’ course, the academy strategically employs WhatsApp marketing to cross-sell and promote other relevant courses like the ‘Cloud Kitchen Business Accelerator’. They use engaging and personalized WhatsApp messages, spotlighting the benefits and value of this additional course, thereby enticing students to further expand their knowledge and skills. This smart use of WhatsApp marketing significantly enhances their opportunities for upselling, ultimately contributing to an increase in revenue and customer loyalty. By harnessing the power of WhatsApp in this way, Sanjeev Kapoor Academy effectively drives its brand reach, engagement, and growth.
Kewal Kishan
Kewal Kishan is Asia’s leading business automation coach who has brilliantly incorporated WhatsApp groups and broadcasts as a pivotal cog in his dynamic WhatsApp marketing strategies. His mastery of this rapidly evolving platform is nothing short of inspirational!
Kishan is methodically leveraging the power of this instant messaging app to both promote his thought leadership and sell his well-structured programs.
But that’s not all! He is taking things to the next level by sharing high-value content like enlightening YouTube videos and insightful articles. This innovative approach aids in fostering engagement, bolstering his credibility, and ultimately driving more sales for his thriving coaching business.
This is a prime example of a marketer harnessing technology in the most effective way possible. Prepare to be wowed by Kishan’s prowess in using WhatsApp marketing to its maximum potential!
Frequently Asked Questions
1. What is WhatsApp marketing and how can it benefit my online coaching business?
WhatsApp marketing involves leveraging the popular messaging app, WhatsApp, to engage with your clients and promote your services. This strategy can greatly benefit your online coaching business by enabling instant, personal communication with your clients, promoting your content, and automating customer support and sales processes
2. Can I use WhatsApp for upsells & Cross sells?
Absolutely, WhatsApp can be an effective tool for upselling and cross-selling your services. By using personalized messages, you can inform existing clients about other relevant courses or products that complement their initial purchase. It offers a unique and direct way to highlight the value and benefits of your additional offerings, thereby encouraging clients to make further purchases. The key is to ensure the relevance of the suggested products or services to the client’s needs or interests, to make the suggestion feel personalized and beneficial, rather than pushy.
3. How can I use WhatsApp to recover lost sales from abandoned carts?
You can create a system that sends automated WhatsApp messages to clients who have added a course to their cart but didn’t complete the purchase. These messages can remind the user about their abandoned cart and might even offer a direct link to the checkout page to encourage the completion of the purchase.
4. Can I use WhatsApp for upselling or cross-selling my coaching programs?
Absolutely! Once a client enrolls in one course, you can use WhatsApp to inform them about other relevant courses. By highlighting the benefits and value of these additional courses, you can encourage clients to expand their learning, thus increasing sales and customer loyalty.
5. How can I share my content via WhatsApp to increase engagement?
You can share links to your content, such as YouTube videos or blog posts, in your WhatsApp groups. Encourage group members to watch, like, and share your content, as this can drive more traffic to your platforms, reinforce your authority as a coach, and foster a sense of community among your followers.
