It is well-established that people have started taking celebrity brand endorsements with a pinch of salt. According to a recent survey, only 4% of people trust a celebrity recommending a brand. This has impacted the way brands market themes creating a void with no credible brand voice to target consumers.
This is exactly where influencer marketing comes into play. People tend to believe their peers more than the so-called ‘experts’ when buying and learning about a product or service. With influencers establishing a wide audience, sharing their learning and experience online while educating people can be an excellent opportunity to look into.
And as such, online courses can be a great place to start for well-accomplished influencers. Online courses are simple to create and easy to upgrade when required, and promoting them will come super easy to an influencer. Here’s why an online course from your online academy makes complete sense:
Wide audience reach
Since influencers are well-established personalities with a large following, establishing and creating a learning base won’t be difficult. Followers who have already connected with an influencer will blend well within the online learning community. This will not only help influencers establish a strong following for their online academy but also gives a boost to their other social media platforms too.
Having a huge chunk of your audience derived from Instagram, Facebook, or LinkedIn will enable you to quickly create and scale up your online courses. With pre-existing audience for your courses, each social media post discussing the course will lead to course sales. The more engagement on those posts, the more deals. It’s that simple!
Marketing becomes easier
A social media influencer’s biggest weapon is content marketing. So when an influencer post about a course, how their student benefitted, and adds some social proof, the cash register will start ringing. You see your followers trust you and your brand. So when you post about an online course, they will believe in its value because it comes from you. That’s why establishing an online academy is only a natural extension of your brand.
Now let us take a quick look at how influencers can build a successful and popular online course academy
Selecting the course topic
You already have a niche and your followers know about it. You could create an online business course in the same niche. For example, a successful fitness influencer with a significant social media following should create an online course focusing more on fitness and healthy lifestyle-related topics.
Then there’s always the golden course topic you could consider: How to become a social media influencer. After all, who better than you in this regard? After all, you have the social proof for it!
This will drive their core audience from their social media handles and enable the influencer to create the course with ease. As the influencer is an expert, making the content will be a manageable.
Understanding the audience
This is a very important direction to look at during the course creation stage. Once you have a well-defined target audience, creating the course content based on what the target audience wants to learn would come naturally. Plus, learners already pursuing a particular course when exposed to a new course created by a well-known influencer will readily take it up. Therefore, an influencer’s job becomes much easier when reaching the audience.
Choosing the right platform to launch the academy
All the success that can be achieved over the content of a course will only be possible when armed with a great platform to support the efforts. And that’s why with Knorish, you get a website theme builder that quickly lets you build a website that suits your brand and the course theme, create and launch an online course complete with PDF, PPT, Live online sessions or webinars and much more, and even automatically collect payments for your courses.
A brand extension
Content creation comes naturally to an influencer, and the best way to monetize their expertise is with an online course. An academy with your brand name will not only be an extension of your brand, as a forever product; the possibilities are endless, the money to be made is endless, and the future is bright. All you need is to get started.
