How Sanjeev Kapoor Academy Helps Home Chefs Start Their Food Business?

How Sanjeev Kapoor Academy Helps Home Chefs Start Their Food Business?

Masterchef Sanjeev Kapoor is the most celebrated face of Indian cuisine worldwide. He has over three decades of experience in the domain, hosted the world-famous Khana Khazana cookery show on TV for over 17 years, and has founded several successful ventures, such as the TV Channel FoodFood. He is also the author of more than 150 best-selling cookbooks, is a master restaurateur, and is the winner of several culinary awards. He is living his dream of making Indian cuisine the number one in the world and empowering women through the power of cooking to become self-sufficient.

With that goal in mind, Chef Sanjeev Kapoor launched the country’s first celebrity online culinary academy,, in collaboration with Knorish. From starting your own food business to improving immunity or learning how to make stellar dishes from Indian and international dishes, the academy offers a host of courses for learners to choose from.

The courses include insights from Sanjeev Kapoor based on his three decades of experience in the culinary world. Plus, the course offers more than 100 instructional cooking videos for learners to learn the art of cooking amazing food. Each recipe video comes with downloadable PDFs that offer step-by-step instructions on the recipes. Upon successful completion, the academy also offers course completion certificates to learners, verifiable on the academy website on demand.

Enabling the opportunity to learn a new technical skill that helps people create new ventures or income sources for self-dependency is the core mission of the academy. Learners approach the academy to learn how to start their own experience or hone their demand skills. This is why hundreds of thousands of learners are already part of the academy, and the customer feedback has been amazing. With the courses on offer becoming a major hit, the team behind the academy is already planning to introduce several more courses based on popular demand.

Recommended Read Article:- How Chef Sanjeev Kapoor Enables 50K+ Learners In 164 Countries To Start A Food Business?

From celebrities to professionals, experts, coaches, consultants, specialists, artists, and hobbyists

It really is the best time to create your online presence and showcase your thought leadership through online courses. With the rise of the internet and new technologies, online courses are forever digital products that people can learn from whenever and wherever they want. 

Once set up, one could keep acquiring new customers with minimal logistics needed towards the course delivery, unlike physical training and coaching setups. Additionally, the popularity and usefulness of online learning during the COVID-19 pandemic have made it quite obvious that the future belongs to digital-friendly businesses. With online courses, you can:

  • Share your knowledge and experience with the world
  • Earn a seven-figure handsome income
  • Work and still meet your business goals at your convenience

Padma Shree Awardee Masterchef Sanjeev Kapoor said on the launch, “We are excited by this opportunity to offer online culinary courses and help people in these difficult times whether it’s for immunity or starting one’s own business or consolidate current food business. It has always been our endeavour to empower people through food, and there is no better way to enable this than online courses. Sanjeev Kapoor Academy attempts to become the single destination for all culinary needs and will offer a wide range of more courses in the near future.”

Building and starting your online academy was never this easy. No more hiring a team of developers and coders and sticking together multiple platforms and tech to get you what you need. Because with Knorish, tens of thousands of creators have gone online to launch their online academies.

  • Create your online course website or integrate your course within your existing website using SSO (Single Sign On).
  • Price your courses & collect payments as one-time payments or in instalments.
  • Engage your learners further with live webinars with ease.
  • Uploading videos, assignments, and worksheets comprising interactive content to engage with your students is super easy.
  • Most importantly, grow your online course business exponentially with automated marketing tools that ensure you sell your online courses well.
  • Build automated sales funnels that drive course sales across channels.


The True Secrets Behind Building An Amazing And Highly Profitable Business

So we went a step further and asked Master Chef Sanjeev Kapoor the true secrets behind building an amazing and highly profitable online business.


Online courses let you grow fast

“Passion Has to Meet Ambition. There’s a lot more that goes into the making of the successful online course”, says Masterchef Sanjeev Kapoor. 

No matter what topic or subject matter you have to teach, how much experience, you have in delivering a successful online course. Passion has to become an obsession to attain success. The three pillars of success of an online course stand taller on :

  • Strong and clear content creation
  • Developing the right marketing strategy
  • Creating winsome customer success strategies

Most Importantly, You Must Teach Only What You Are Extremely Good At

Right from teaching people how to be a social media success, correcting people’s dressing sense, or simply teaching people how to make a great cocktail drink. All said and done; the buck stops at discovering what you’re very good at. Rest, the success journey milestones are quite similar for all the course creators.

Here’s what Master Chef had a message for all entrepreneurs willing to learn from his course on Knorish:

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Here’s what goes into the content creation of a great online academy such as Sanjeev Kapoor Academy

Talking of this Academy in particular, course offerings are modelled on Masterchef Sanjeev Kapoor’s comprehensive experience spanning over three inspiring decades across the world. The immaculate ranges of courses are well-designed to help learners imbibe various techniques and intricacies that will assist them in improving their overall cooking skills. Courses offer over 100 cooking instructional videos and PDF recipes with step-by-step instructions.

An excellent online course must be interactive and engaging and must involve practice.

More Tips For Your Upcoming or Ongoing Online Courses on Knorish

  • Work on Your Strengths: Teach what you are good at. Learn how to teach and market it perfectly.
  • Create a Sales Funnel: Create precious content, send targeted emails, and encourage people to buy your course; try handing out a free downloadable ebook.
  • Use More Video Content: With video marketing catching up, YouTube content has many takers provided the users know the obvious hacks to up their Youtube Marketing. Gear up and learn that.
  • Take Email Marketing Route Based on available data statistics, email marketing is the most effective marketing channel and beats out SEO, social media marketing, affiliate marketing, etc.
  • Write an Amazing Copy Write it, Say it in short, Make it engaging, and Link it to Call-To-Action. And do offer High-Value Content.
  • Create A Robust Landing Page: State a clear value proposition, define learning goals/objectives, and communicate clearly what people gain.

Last but not least, it goes unsaid that gone are the days when you could ‘promise’ your prospects that you are worth investing in – in modern times, you have to PROVE it. And there is no better way of demonstrating your expertise than by creating an online course on a topic you are passionate about. Because ultimately. So be clear on why you want to launch an online academy and what motivates you to push forward in the business. Passion + Profit = A Great Business.


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Monetize your knowledge and share it with the world from your own online academy built with knorish