How to build an online course landing page? [13 Point checklist & Examples]

How to build an online course landing page

Just like you’d check potential purchases at a store, prospective learners should be able to review reviews, peruse images, and analyze prices before signing up for your online.

Let’s take a close look at one of the most effective tools for doing just that—the landing page.

What is a landing page?

A landing page is a standalone web page that acts as a gateway or entry point for a website. It is a marketing tool to collect email addresses by providing a form, downloadable assets, or discounts. The information is then used by the user to visitor connect, run e-mail marketing campaigns, and upsell.

Why create a landing page?

A course landing page is an effective way to introduce your online course to potential learners and provide them with all the information they need in order to make a purchase decision. It is also a great way to capture leads, build brand awareness, and generate more sales.

  • Provides all the necessary details about the course 
  • Offers a clear call to action 
  • Creates a strong first impression 
  • Allows users to quickly and easily find the information
  • Builds trust and credibility with potential customers 
  • Captures leads and drives conversions

Do Custom landing pages sell better than websites?

With its laser-focused precision, a landing page is an incredibly effective tool for conversions and lead generation. This single-minded approach not only streamlines the process but also decreases costs associated with acquiring leads and making sales.

How do landing pages work?

The landing Page is the first page a user sees when they click on the call to action button you provide for your website visitors.  It introduces your brand, product, or service and encourages visitors to take the desired action. 

A typical landing page includes a headline, a brief description of the offer, and a call-to-action (CTA) button complete with a hero image, a visual story, custom illustrations, or other pages to help communicate your message using navigation links and convert visitors.

A landing page is an integral part of the sales funnel

These one-page websites capture leads and like an efficient salesman prompt leads to sign up and share information about your product or service. This means that you can create email marketing campaigns with your custom domain, add tracking tools such as your Google Analytics Id, run retargeting ads, and drive smart traffic from your active social media platform.

The ultimate goal of a good landing page is to establish trust and help you sell your course better.

How to create a landing page? 

Let’s go over the basic elements of a successful landing page design so that you’ll know exactly what to include.

  • Headlines: Because customers typically skim through landing pages, they may only read the headlines before deciding whether to respond to your Click through the button. For that purpose, make your headlines direct and SEO-friendly so that search engines crawl through the page for ranking purposes.
  • Calls-to-actions (CTAs): “Subscribe Now,” “Start Your Free Trial,” “Learn More” and “Request a Demo” are a few great examples. If possible, include a link to where visitors can sign up for a free account or purchase the course. Limit scrolling lengths.
  • Benefits & Features: The summary of benefits should be your landing page’s most detailed section. Keep your landing page copy short, sweet and to the point. Make them an offer they can’t refuse.  Write benefits-focused content.
  • Testimonials: Include social proofs, review and awards on your landing page to prove to readers that your claims are valid and customers have actually benefitted from the touted features.
  • Closing statement: The readers who make it to the bottom of your page likely want your offering, so the closing statement should give them the final push to hit that CTA button. You don’t have to make it extensive—try wrapping landing page content with a strong headline and CTA.
  • Landing Page Templates: Professional designers and marketing experts build these templates, so they’re aimed to drive conversions and make sales. You can also fully customize landing page templates and sync brand colors precisely to best fit your branding.
  • Stock Photos: You have less than 20 seconds to convince your audience to stick around long enough to learn anything from your landing page. Landing page design is your greatest chance for doing so. Use high-quality images relevant to the course and include a business logo for all your landing pages.
  • Optimization for Mobile Devices: It ensures that the page is easy to navigate, load and delivers a great landing experience for viewing on any device.

Examples of a few good landing page templates on Knorish


This landing page template portrays the best non-distracting design, ideal for mobile landing pages.



Great use of easy-to-read blocks, sections & colour schemes to drive traffic.

online course landing page example

Sonal Holland Wine Academy

From the images to colours, font styling, and bullet points – all are focused on selling advanced features of the course.

online certification page design example


Talking about videos being primary on the landing page, this landing page is possibly the simplest of landing pages that you could use.

stock trading course page example

How to create a  landing page?

Knorish landing page builder makes it easy to create landing pages for your online course with our intuitive drag-and-drop builder. You can create custom landing pages without having any prior experience in coding or designing.

Simply pick one of its templates & create landing page templates for your course marketing campaign, tweak the text, upload images, add discounts and descriptions.

Click publish & create a landing page URL to embed in your Instagram post or share it via your blog post. The mobile-friendly & attractive landing page templates would ensure visitors connect and derive a great landing page experience.                       

Never  have wrong expectations about a Landing page

Most creators expect to put up a simple landing page and magically convert a good chunk of their potential customers…

No objections…no questions…100% low touch…plus some Magic…

Online Marketing never works this way!

You can build a landing page.

But how can you be sure it will actually convert?

The trick is to start by following the tactics that have been proven to work.

"A proper funnel or “user path” can lead to 3-7x the leads."

How To Make Sure Your Landing Page Sells Courses Faster?

Optimizing your course landing page is the next step. To do this, there are a few key steps you should follow:

  • Define a clear and measurable goal for your landing page: Knowing what exactly you want to achieve from your marketing efforts will help you build landing pages in the most effective way.
  • Write your landing page copy focused on the target audience powered by Knorish Funnel GPT: Keeping your message clear and concise will ensure that visitors can easily understand what it is you are offering and why they should be interested in it.
  • The Knorish Funnel GPT feature embedded to write your landing pages for webinars, with provisions for integrating google analytics, Facebook pixel, sending fully automated email marketing mailers, and one site experience is going to be your motivation to convert visitors.
  • Use compelling visuals: Using visuals such as video, stock photos, a meta description or infographics can help give visitors a better understanding of what you are offering.
  • Test and adjust: Monitor your landing page performance over time, track conversions, and make adjustments as needed to ensure that it is performing its best.

To conclude, building a landing page for selling your online course is a great way to capture leads, build brand awareness, and generate more sales. You can create custom landing pages using Knorish landing page templates or create your own using the Knorish drag-and-drop builder. To ensure your page performs its best, make sure to define a clear goal, use compelling visuals, test and adjust, optimize for mobile, and monitor and analyze data.

Next Suggested Reading

Top Marketing Strategies On How To Promote An Online Course & Sell Faster

Creating a landing page is one thing. Bringing the maximum number of people on the page and convert them to paying customers is a whole different exercise. Discover this year’s top 32 marketing strategies that you can use to promote your online course & sell faster!

Start Reading
Ultimate Guide To Create And Sell Online Courses

Discover The 6 step strategy you will need to set up, launch & scale your online coaching business faster! Packed with practical tips, examples, tools, resources, and best practices from successful course creators.

Monetize your knowledge and share it with the world from your own online academy built with knorish