With all the hard work and efforts involved while creating a course, one more aspect is one of the most important that has to be worked on with similar enthusiasm. And that aspect is to create a course page. The success of your online business course depends only on one thing, and that is sales. If your course page can’t convince them to hit that buy button, then your entire efforts to create the course are reduced to 0

Creating a course page is not just another task. The content you create will have to stand the test of time and only a well-crafted course page is something that helps with that. The primary contact that you can have with your potential users around the globe happens with this course page. It can only happen if you reach out to some prospective students individually, therefore, create a course page that caters to your potential customer. The page should create an image in the viewer’s mind while highlighting all the product’s benefits.

When a customer comes in contact with two similar products, he will look for clues in each one of them that satiates his needs in a better way. Therefore reaching out to the reader by showing all the competencies your course offers over your competitor is the only way ahead. You might have created your course with all the great tools of the world, using the best possible platform to teach, but all this will only be useful if your high-converting sales page can convince the reader to take the plunge. Therefore create a course page that is convincing and talks about benefits.

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So how does one create a course page?

First, we must look at what constitutes an excellent course page. Primarily, there are two main aspects to work on:

• The sales copy
• The structure of the page 

While sales copy, in its nature, has to be persuasive with a hint of authority in a tone that helps in trust-building with the reader. While the structuring has to be done in such a manner that logically convinces the reader, pushing him to make the buying decision.

Using a powerful sales copy to create a course page

Defining your user persona

While a course cannot benefit all, there has to be a defined user who can benefit from such a course. Before writing the sales copy defining that user persona is an important place to begin from.

Ask yourself:

• Is the learner an amateur or an expert
• Who is your ideal customer
• What are the defining traits of your model user
• Who is the target audience for whom you created your online course

While thinking about these questions and getting an answer for each, you will see the correct type of customer taking shape in your mind. The model customer! That is the one you will have to focus upon.

For example, if your model customer is a 19-year-old college-going student, the proactive reader will appreciate a sales copy that is to the point and highly crisp. He will be better able to understand your product than, say, a 60-year-old woman who requires quite a handful of detailed knowledge.

By having a model customer, your course can be identified well by the user and will convince them to draw attention to your offering while making the buying decision process.

Create a course page that is convincing yet aesthetically pleasing

Even before reading and coming onto the subject matter of things, the viewer first likes to scroll the entire page length. If he finds the page easy to read and infers the viewer will take the hat of a reader else he is more likely to hit that back button.

Therefore it becomes extremely important to capture his attention during that scroll itself. With just a quick scroll on your page, the prospective viewer should clearly understand whether this is what he needs. This is where he decides to stick with you or look for alternatives.

Some tips that can come in handy

1. Using more images than texts
2. Using bold headers for the main information
3. Have an openness-related theme on your page, therefore less cluttering
4. The similarity in theme for the course and page

With some of the most appealing and well-designed themes on Knorish, we enable the creator to have a great page. The creator can look at our well-crafted selection of 10 themes that can help different enterprise concerns choose one that fits them well. If the creator still needs to convince, they can create a new theme altogether by considering our above-mentioned tips.

Use the art of storytelling

While being a creator you are an established master of storytelling. Using the same trait of yours while creating the page can be a great area to look at. Share experiences or talk about the success story of one of your users that benefitted from your product.

Creating a colorful story for the viewer to connect with your product is extremely important to get the user to identify with your brand. And with identification, they are more likely to relate and take the buying decision further with your product.

Eliminate hindrances

It is a common practice that a buyer tries to look for alternatives or shows little interest. They try to create some type of resistance, like why the product is expensive, there is no need for the product, and I can learn all this on my own.

Pre-empt any of the questions a viewer may have and answer them well through the page itself.

To tackle these issues, sell your course to help users get away when they take up the online course. This critical point can be inculcated well into the page itself. Showing the user that problem-solving is an important area that was focused on when we created the course.

You can tackle this issue by solving the pricing aspect of being too costly or comparing prices with the competitor.

Convincing is the crux of the buying process. The buyer will find every issue in the product and try to postpone the purchase with these issues considered. Approaching these and tackling them well enough on your page is something that has to be dealt with.

Focus on Call to Action

While we are well aware of what a call to action is. Still, the image, button, or text pushes the viewer to decide on the product. The call to action even needs to be thought out well. The action button should be well in sync with the theme of the entire page. It should be grabby and still be the same as the real feel of the course page.

For instance, if the course topic is related to share market investing. And by the end or maybe in the middle of the page, you have a call to action button, “Hop in the Fun.” Such a button looks out of the serious theme created with the topic.

Therefore the call to action button should look in place while being interesting enough to capture the eye of the viewer. The way to go is to be to the point and upfront in asking the viewer to purchase.

“Benefits” take the center stage

Using the tone of being helpful while providing benefit to the viewer is the way to reach out to the audience. You need not be crude or straightaway bombarding the user with information. Striking the perfect balance between his needs and your solution with benefits while using a conversational tone will work wonders for success.

Using phrases like ‘you will be able to’ in place of ‘with us, you will’ can be a great way to look at the overall story.

Make your course page more about the benefits users will have than you taking the centre stage. With the benefits, the user will have a fair idea about the outcome he will derive from the course.

Take clues from success stories around

You can take a look around and see countless successful academies on Knorish that not only have scaled up their reach with great course pages but even have expanded their portfolios.

Using clues from the leaders in the field can be a great way to tune your website. If you are new to creating content, taking a look at your competition will help. Using a similar tone, analyzing the entire flow of communication, looking at the structure, and seeing what is it that they are doing wrong are some of the areas you can get inspired from.

Fine-tuning and replicating the good bits with hints from all around can up the ante when aesthetics are to be concerned.

Now with sales copy being created and discussed let’s take a look at our second important aspect which is the structure of the page.

How to structure the Course Page Like a landing page

Heading that captures the reader

The sole purpose of a heading is to catch the attention of the reader and simultaneously hold him for the entire page duration. Selling up to this point need not be mentioned as it will create a negative image in the minds of the reader.

The headline does the promotional work for the benefit of the page. Therefore it is the headline that sells your page.

If the headline doesn’t click with the reader he won’t stick around for the entire page, so nailing the heading is extremely important. Another important fact is that the reader should identify just by reading the headline that this is “the” product he wants. The headline should capture the reader so well that he puts through the entire page content, further leading to sales.

Course story

With the attention grabbed by a catchy and intriguing headline, the course description is the one that will keep the reader engaged on the page. This is the point that will appeal to your model customer which we discussed above.

The description should answer the main question. What will the reader benefit from by taking the course?

And if your course description can answer the question Voila! You have made the purchase.

User Story and testimonials

Now we have grabbed the user, engaged them, and created the thought that is the best course for them, now it’s the time to validate their decision.

Testimonials, user reviews, or user stories have just one purpose, to firm the decision made by the buyer with the way of validating by seeing the positive experiences of others.

With this customer believes in their decision, thereby making them believe the money they are about to spend will get them the penny’s worth.

Bulleted benefits

This has to be written well and in crisp words.

• The benefits the customer will get highlighted in a short, which makes them a clear understanding of what the course is all about.
• Not everyone will read through the entire page therefore someone who wants to have an idea of what the course is all about can only read these and get a clear picture.

The team

This is another validation segment for the reader. Giving a face to the teacher or instructor allows the reader to establish a connection.

Not only this, the prospective clients who are wary and doubtful about the teachings can take a look at the credentials of the instructor. This will help them firm their deed as they can be assured about the quality of teaching being given to them.

Curriculum

Another aspect to focus on for the customers who are still on the edge of making the decision is the curriculum. Seeing the entire learnings in a list helps them understand what they will be taught. With the course you have created by Knorish course builder, a snippet can be attached to the page which will benefit the reader to firm their choice.

FAQs

These are the questions that will pop up in your email, social media handle, or even during live lectures quite frequently. Therefore creating a section entirely dedicated to some of these questions can take quite a load off your shoulder.

Hold a Live session with Knorish Live Event Builder if you need help inferring these questions. Therefore towards the end, the questions that pop up frequently, note them down and put them across your course page. This will help save time, helping you put all your efforts into course creation or teaching.

Call to Action

The moment we had been waiting for in the buying process. This is where your entire effort of creating this page and the entire course will see the litmus test.

All your efforts will bore fruit when the reader comes here. Do note having multiple call-to-action buttons can increase the conversion rate significantly but have a perfect balance. Anything in excess is always harmful.

Now let’s look at four hacks that will be extremely helpful in creating a course page.

1. Use colors wisely
2. Colors in sync with your brand
3. Use images
4. Email capturing

Incorporate colors that are easy on the eyes while popping out. Don’t use extremely bright colors like Neon Green or Fluorescent Blue.

Such colors may not be very pleasing to the reader.

Create a brand identity with colours. Whenever a certain colour associated with your brand crops up before a viewer, they should remember your brand with it.

It is a great way to create a brand persona for your academy.

You have used them, but having an image-rich website will positively affect the viewers’ findings. Images signify freshness and will be transferred to the viewer when they get onto your course page with many images.

Provide some downloadable content on your course page itself. And to download that content, the viewer must put in this email id. This will be an excellent opportunity for you to generate leads who still need to complete the buying decision. You can target them with emailers and offers later to try and recapture them.

With all of this, you can create a course page that is aesthetically appealing and will be beneficial to generate genuine sales results. Thereby leading to a profitable and ever-expanding online academy with Knorish!