{"id":102,"date":"2019-05-28T00:00:00","date_gmt":"2019-05-28T00:00:00","guid":{"rendered":"http:\/\/www.knorish.com\/blog\/?p=102"},"modified":"2023-04-05T10:40:06","modified_gmt":"2023-04-05T10:40:06","slug":"how-to-create-the-perfect-landing-page-for-your-online-academy","status":"publish","type":"post","link":"https:\/\/knorish.com\/blog\/funnels\/how-to-create-the-perfect-landing-page-for-your-online-academy\/","title":{"rendered":"How to create the perfect landing page for your online academy?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The time to launch an online course has never been better. As per a recent report, the global online course industry will be worth $331 Billion by 2025. It&#8217;s no wonder that across the world, thousands have already launched courses across platforms and are making billions in the process. If you plan to launch an online course for your enterprise, one of the most important things you can do is create a landing page. A landing page is the first page that a prospect views. Whether you plan to launch a single course or an entire enterprise with a host of courses, a high-converting landing page is vital to selling well.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 ez-toc-wrap-center counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\r\n<div class=\"ez-toc-title-container\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\r\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\r\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/knorish.com\/blog\/funnels\/how-to-create-the-perfect-landing-page-for-your-online-academy\/#Taglines_that_make_promises_and_demand_attention\" title=\"Taglines that make promises and demand attention\">Taglines that make promises and demand attention<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/knorish.com\/blog\/funnels\/how-to-create-the-perfect-landing-page-for-your-online-academy\/#Opening_Paragraph_Text_that_persuades_and_promises_to_deliver\" title=\"Opening Paragraph: Text that persuades and promises to deliver\">Opening Paragraph: Text that persuades and promises to deliver<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/knorish.com\/blog\/funnels\/how-to-create-the-perfect-landing-page-for-your-online-academy\/#Credentials_%E2%80%94_About_the_Course_creators\" title=\"Credentials \u2014 About the Course creators\">Credentials \u2014 About the Course creators<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/knorish.com\/blog\/funnels\/how-to-create-the-perfect-landing-page-for-your-online-academy\/#Vital_subheadings_that_garner_attention\" title=\"Vital subheadings that garner attention\">Vital subheadings that garner attention<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/knorish.com\/blog\/funnels\/how-to-create-the-perfect-landing-page-for-your-online-academy\/#First_Call_to_Action\" title=\"First Call to Action\">First Call to Action<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/knorish.com\/blog\/funnels\/how-to-create-the-perfect-landing-page-for-your-online-academy\/#Testimonials\" title=\"Testimonials\">Testimonials<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/knorish.com\/blog\/funnels\/how-to-create-the-perfect-landing-page-for-your-online-academy\/#Objection_Handling\" title=\"Objection Handling\">Objection Handling<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/knorish.com\/blog\/funnels\/how-to-create-the-perfect-landing-page-for-your-online-academy\/#Social_Proof_%E2%80%93_Testimonials\" title=\"Social Proof &#8211; Testimonials\">Social Proof &#8211; Testimonials<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/knorish.com\/blog\/funnels\/how-to-create-the-perfect-landing-page-for-your-online-academy\/#The_promise_of_quality_and_great_customer_service_support\" title=\"The promise of quality and great customer service support\">The promise of quality and great customer service support<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/knorish.com\/blog\/funnels\/how-to-create-the-perfect-landing-page-for-your-online-academy\/#The_second_call_to_action_with_more_spread_across_the_page\" title=\"The second call to action with more spread across the page\">The second call to action with more spread across the page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/knorish.com\/blog\/funnels\/how-to-create-the-perfect-landing-page-for-your-online-academy\/#Final_Checklist\" title=\"Final Checklist:\">Final Checklist:<\/a><\/li><\/ul><\/nav><\/div>\r\n\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Time and again, knowledge entrepreneurs who have launched courses on Knorish have asked the same question: How do you create a landing page that increases sales and helps mitigate any doubts that prospective clients may have?<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;How to create the perfect landing page for your online academy?&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:12476,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:2,&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11}\">How to create the perfect landing page for your online academy?<\/span><\/p>\n<blockquote><p><em>Sell Online Courses 24\u00d77 With High Performing Landing Pages. Discover How To Build A Landing Page That Converts Well.\u00a0<strong>Access The Free Masterclass Here:\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/academy.knorish.com\/page\/sell-courses-with-automated-landing-page\">High Selling Landing Page Design<\/a><\/span><\/strong><\/em><\/p><\/blockquote>\n<p style=\"text-align: justify;\">So here\u2019s a comprehensive list of steps that you can copy to ensure that the landing page for your enterprise has what it takes to increase engagement and create exponential sales.<\/p>\n<h2 style=\"font-size: 36px;\"><span class=\"ez-toc-section\" id=\"Taglines_that_make_promises_and_demand_attention\"><\/span>Taglines that make promises and demand attention<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A great copy is the basis for creating a successful landing page. The first thing that a landing page needs are a great tagline. A tagline defines what the online course or enterprise is about and the promise it makes for the helpful content quality and expertise of the course creators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that the <\/span><b>Tagline<\/b><span style=\"font-weight: 400;\"> needs to be concise yet worded carefully to ensure that it appeals to the reader instantly. IIYM.org&#8217;s tagline is a great example.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2984 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-2-500x342.png\" alt=\"\" width=\"637\" height=\"436\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-2-500x342.png 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-2-1280x876.png 1280w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-2-768x525.png 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-2-1536x1051.png 1536w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-2.png 1577w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><\/p>\n<p><span style=\"text-transform: initial; background-color: transparent;\">(Image Source \u2014 iiym.org)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s a direct call to action tagline that very simply offers what the course is about, its result and the promise of success in the endeavour, all in just about ten words. <\/span><b>\u2018Buddha&#8217;s Eight-Fold Path To Peace &amp; Success In Life<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Do note that since this is an online academy that talks about mindfulness, peace &amp; serenity, the language is appropriate for the audience it attracts.<\/span><\/p>\n<p><b>Remember:<\/b><span style=\"font-weight: 400;\"> Taglines can be a little short. The banner Image text is a prime estate, and every single character, letter and image are extremely important. That&#8217;s the first thing anyone who lands on your website will see.<\/span><\/p>\n<p style=\"text-align: justify;\">Another knowledge entrepreneur for his thought school has used a tagline:<\/p>\n<blockquote style=\"padding: 0 15px; margin: 0 auto;\"><p><strong>\u201cLive a life of possibilities The Happiness Mantra\u201d<\/strong><\/p><\/blockquote>\n<p style=\"text-align: justify;\">Once again, though a very short tagline, the text clearly shows purpose, promise, and what the course holds for a prospective learner.<\/p>\n<h2 style=\"font-size: 36px;\"><span class=\"ez-toc-section\" id=\"Opening_Paragraph_Text_that_persuades_and_promises_to_deliver\"><\/span>Opening Paragraph: Text that persuades and promises to deliver<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once your tagline piques the reader&#8217;s interest, the following paragraph you write has to be about the course or the enterprise, and how the online enterprise aims to make a difference for the prospective customer. Most importantly, it should show how the knowledge gained will help the participant get them closer to their goals. Even if it is clear about what the participant will get when they take up the course, it is important to clearly outline the outcomes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2986 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-3-500x340-1.webp\" alt=\"\" width=\"719\" height=\"489\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In this example, the knowledge entrepreneur has shown his entrepreneurship school&#8217;s value systems and how the philosophy would be used during the course to help participants in their learning journey.<\/span><\/p>\n<h2 style=\"font-size: 36px;\"><span class=\"ez-toc-section\" id=\"Credentials_%E2%80%94_About_the_Course_creators\"><\/span>Credentials \u2014 About the Course creators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2987 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-4-500x235-1.png\" alt=\"\" width=\"677\" height=\"318\" \/><\/p>\n<p><span style=\"text-transform: initial; background-color: transparent;\">(<\/span><span style=\"text-transform: initial; background-color: transparent;\">I<\/span><span style=\"text-transform: initial; background-color: transparent;\">m<\/span><span style=\"text-transform: initial; background-color: transparent;\">a<\/span><span style=\"text-transform: initial; background-color: transparent;\">g<\/span><span style=\"text-transform: initial; background-color: transparent;\">e<\/span><span style=\"text-transform: initial; background-color: transparent;\"> Source &#8211; www.cycl<\/span><span style=\"text-transform: initial; background-color: transparent;\">i<\/span><span style=\"text-transform: initial; background-color: transparent;\">ng-<\/span><span style=\"text-transform: initial; background-color: transparent;\">i<\/span><span style=\"text-transform: initial; background-color: transparent;\">nform.com)<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you plan to launch the course or enterprise on your own or collaborate with others, the credentials and expertise of the course creators go a long way in establishing the authority. Experience, credentials, results achieved, note-worthy awards &amp; recognition, and any other reason that establishes why the course creators are perfect for launching the course all play an important role in setting up your credibility. If there are many course creators, create a separate page or block highlighting all the details, including the expertise and credentials.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vital_subheadings_that_garner_attention\"><\/span><b>Vital subheadings that garner attention<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2988 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-5-500x343-1.webp\" alt=\"\" width=\"500\" height=\"343\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The following section could be another set of USPs only available with your course. This section is important as it directly shows that the course has benefits that directly relate to what the learners would learn and gain from. One could talk about USPs using strong headings like how the course helps in getting industry-specific jobs, the opportunity to learn from industry stalwarts, the experience of the faculty, maybe even jobs assistance assurance, whatever the benefits may be, breaking them down into highlights or subheadings. If you can showcase that the benefits are way more of value than the actual cost of the program, you would be able to sell the course a lot more.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"First_Call_to_Action\"><\/span>First Call to Action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2989 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-7-500x335-1.webp\" alt=\"\" width=\"500\" height=\"335\" \/><\/p>\n<p>(image source &#8211; indianschoolofdesign.com)<\/p>\n<p><span style=\"font-weight: 400;\">In this section, you provide a button to the reader that will allow them to do exactly what you intend them to do. Known as the \u2018Call To Action&#8217; button, it gets the prospective client to purchase your course, sign up for an email newsletter, join your community, or whatever is the primary goal intended. It is key that the call to action must be simple, straightforward, yet concise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the call to action goes a list of benefits of the course, enterprise, or promise of quality customer service, whatever it may be, a call to action button must always be accompanied by associated benefits or promise of quality.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Testimonials\"><\/span>Testimonials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Testimonials are a great way of showcasing firsthand experiences. Testimonials could be of peers talking about the course creator&#8217;s expertise in the subject matter. It could also be of students trained earlier or if available, testimonials from learners who have taken up the course. Text-based testimonials are fine enough. However, video-based testimonials have great value. While text-based testimonials could be made up, video-based testimonials add a sense of reliability to the reader. If this is the first time an online course or enterprise is being launched, text or video-based testimonials could be from peers or students who have been trained by the course creators in person offline, or you could release the course to a select few to get testimonials as well. Whatever the case may be, your online enterprise must have testimonials.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Objection_Handling\"><\/span>Objection Handling<strong><br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2447 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-8-2-500x270.gif\" alt=\"\" width=\"774\" height=\"418\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-8-2-500x270.gif 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-8-2-1280x690.gif 1280w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-8-2-768x414.gif 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-8-2-1536x828.gif 1536w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><\/p>\n<p style=\"text-align: center;\"><em>(image source &#8211; lcbs.knorish.com)<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Every prospective lead has a slew of objections and doubts and requires clarifications. One of the ways to handle those is to proactively jot down a list of frequently asked questions with explanatory answers, as is the Industry practice. On the other hand, you could also find unique ways to highlight the answers to the most commonly asked questions in the main section of the page\u2014for example, Numerology. As part of their online course, the Academy decided to highlight an FAQ on the main page.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><em>The question is: What if I am a professional? Does the course benefit me as well?<\/em><\/strong><\/p>\n<h2 style=\"font-size: 36px;\"><span class=\"ez-toc-section\" id=\"Social_Proof_%E2%80%93_Testimonials\"><\/span>Social Proof &#8211; Testimonials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It could be specific reports from credible sources highlighting the need for the course, the need for professionals in the industry, or even case studies from reputable sources that go a long way in establishing the credibility of the course and the experts who build the course. Statistics in terms of the requirement of professionals in the industry who have gone through your course or future job prospects do help in convincing the reader of possibilities post finishing the course. The best examples to cite on the page would be of past students who have pursued the course and done well for themselves post-course completion.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_promise_of_quality_and_great_customer_service_support\"><\/span>The promise of quality and great customer service support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What most knowledge entrepreneurs need to establish is reliable customer service support. Though online courses are automated, requiring almost zero customer service support, it is imperative that current customer service support channels are indicated on the page. The information should be visible, whether it is an email campaign, chat, or phone number.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, it doesn&#8217;t hurt to mention a statement of the promise of quality. Although it may sound cliche, one must remember that although online learning has become mainstream now, people still like to mitigate doubts before finally purchasing. A promise of quality, commitment, and great customer service support goes a long way in mitigating any such doubts.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_second_call_to_action_with_more_spread_across_the_page\"><\/span>The second call to action with more spread across the page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2449 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-9-500x341.webp\" alt=\"\" width=\"742\" height=\"506\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-9-500x341.webp 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-9-1280x873.webp 1280w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-9-768x524.webp 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-9-1536x1047.webp 1536w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/05\/create-9.webp 1577w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Why have only one when you can have two in place? A call to action, as described earlier, helps get clear predefined actions completed. A simple, concise, yet clear call to action helps increase sales. By now, you have shared enough reasons for a prospective lead to make a decision. This is the perfect time to reiterate the reason why they are on the page. A call to action redirects the attention toward the decision-making moment and allows the prospective lead to make a final call. All this without the need to scroll up the page to find the first call to action button, which is never a good user experience.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Knorish Pro Tip<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you run ads on your site without a landing page format, you will lose money and not get any sales. Because users will come to your site, click on the different pages listed on the menu, and eventually get lost in the site.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><em>So to get the most conversions out of your landing page, turn the menu off on the landing pages.<\/em> <\/strong>Because when you run ads and drive traffic to the page, users can only click on the CTA buttons and sign up or leave the site. This would immediately increase the sales numbers on your site.<\/p>\n<blockquote>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: bold;\"><em>Learn how to convert your course pages to a landing page, read more here: <a href=\"https:\/\/knowledge.knorish.com\/en\/switch-off-the-menu-on-a-landing-page\" rel=\"noopener\">How to switch off the menu on a landing page <\/a><\/em><\/span><\/h4>\n<\/blockquote>\n<h3>Here are a few examples of some of the awesome websites built with Knorish:<\/h3>\n<ul>\n<li style=\"text-align: left;\"><a href=\"https:\/\/sanjeevkapooracademy.com\" target=\"_blank\" rel=\"noopener\">Sanjeev Kapoor Academy<\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/tieinstitute.in\/\" target=\"_blank\" rel=\"nofollow noopener\">TiE Institute<\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/sbyacademy.in\" target=\"_blank\" rel=\"nofollow noopener\">SBYAcademy.in<\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/prosyncedu.com\/page\/sell-popular-brands-on-amz-with-amar-bedi\" target=\"_blank\" rel=\"nofollow noopener\">Prosyncedu.com<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Final_Checklist\"><\/span>Final Checklist:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you keep the same order or mix it all, ultimately you need to ensure to have a dedicated landing page, these 9 points need to be incorporated. Remember that the structure must address information flow based on how a potential candidate would like to see it. The best way to do that would be to ask someone who matches the persona of your potential target market to look at the landing page section by section and ask them for their opinion. Here&#8217;s a quick summary for you without the need to scroll up on the page.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did you switch off the menu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you have a tagline that makes a lasting impression?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you have an opening paragraph explaining the benefits and persuading the reader to make a sale?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have you mentioned the expertise, credentials and specific skills that make them the perfect choice as course creators?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you have additional subheadings\/paragraphs highlighting the course&#8217;s USPs or the enterprise?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you launching one course or many? If it&#8217;s a single course, mention how it would benefit all the participants. If it&#8217;s a school with many classes \u2014 showcase why one should be interested in this school. After all, repeat business is always good for business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First Call to Action \u2014 the reader is on your page for a reason. Call-to-action buttons help convert leads to sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you have testimonials ready? Text or Video? Videos do better.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preempt questions and answer them. Look at the most important one and address it in a specific section.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social proof it. Use statistics, case studies, success stories, or anything that proves the scope of the course or the quality of it and why a user must take it up, that too right now.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promise to deliver relevant content with even better customer service support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A second call to action: Avoid leads searching for that buy now button while scrolling up the page. Give them an option to \u201cBUY NOW\u201d now by providing a second call to action button.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/knorish.com\/pricing.html\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2967 size-full\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2020\/10\/free-trial-6.png\" alt=\"\" width=\"1200\" height=\"240\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2020\/10\/free-trial-6.png 1200w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2020\/10\/free-trial-6-500x100.png 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2020\/10\/free-trial-6-768x154.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The time to launch an online course has never been better. As per a recent report, the global online course industry will be worth $331 Billion by 2025. It&#8217;s no wonder that across the world, thousands have already launched courses across platforms and are making billions in the process. If you plan to launch an &#8230; <a title=\"How to create the perfect landing page for your online academy?\" class=\"read-more\" href=\"https:\/\/knorish.com\/blog\/funnels\/how-to-create-the-perfect-landing-page-for-your-online-academy\/\" aria-label=\"More on How to create the perfect landing page for your online academy?\">Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":3019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-funnels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How to create the perfect landing page for your online academy? - Recommended read articles<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/knorish.com\/blog\/funnels\/how-to-create-the-perfect-landing-page-for-your-online-academy\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How to create the perfect landing page for your online academy? - Recommended read articles\" \/>\r\n<meta property=\"og:description\" content=\"The time to launch an online course has never been better. 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