{"id":27,"date":"2022-05-31T00:00:00","date_gmt":"2022-05-31T00:00:00","guid":{"rendered":"http:\/\/www.knorish.com\/blog\/?p=27"},"modified":"2023-04-04T06:03:32","modified_gmt":"2023-04-04T06:03:32","slug":"how-paras-akshay-surana-founded-beamusician-scaled-their-online-musical-instruments-coaching-to-7-figure-success","status":"publish","type":"post","link":"https:\/\/knorish.com\/blog\/creator-stories\/how-paras-akshay-surana-founded-beamusician-scaled-their-online-musical-instruments-coaching-to-7-figure-success\/","title":{"rendered":"How beAmusician scaled its online musical instruments coaching to 7 figure success?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Post the pandemic, the Surana brothers, Paras and Akshay, were looking for a scalable method to share their passion and expertise in playing instrumental music with others who wanted to learn the skill. Physical spaces were limited in access due to the pandemic, and the costs were prohibitive. This was unsustainable for long-term growth. Learn how Knorish and the<\/span><a href=\"https:\/\/knowledge.knorish.com\/funnel-builder\"><span style=\"font-weight: 400;\"> Knorish Funnel Builder<\/span><\/a><span style=\"font-weight: 400;\"> helped beAmusician boost website traffic, leads, and course sales.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 ez-toc-wrap-center counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\r\n<div class=\"ez-toc-title-container\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\r\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\r\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-paras-akshay-surana-founded-beamusician-scaled-their-online-musical-instruments-coaching-to-7-figure-success\/#About_beAMusician\" title=\"About beAMusician\">About beAMusician<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-paras-akshay-surana-founded-beamusician-scaled-their-online-musical-instruments-coaching-to-7-figure-success\/#A_Musical_Beginning\" title=\"A Musical Beginning\">A Musical Beginning<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-paras-akshay-surana-founded-beamusician-scaled-their-online-musical-instruments-coaching-to-7-figure-success\/#Using_Knorish_Funnel_Builder_To_Grow_The_Business\" title=\"Using Knorish Funnel Builder To Grow The Business\">Using Knorish Funnel Builder To Grow The Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-paras-akshay-surana-founded-beamusician-scaled-their-online-musical-instruments-coaching-to-7-figure-success\/#More_Traffic_Leads_and_Revenue_Continuing_To_Grow_Into_The_Future_%E2%80%94_With_Knorish\" title=\"More Traffic, Leads, and Revenue. Continuing To Grow Into The Future \u2014 With Knorish\">More Traffic, Leads, and Revenue. Continuing To Grow Into The Future \u2014 With Knorish<\/a><\/li><\/ul><\/nav><\/div>\r\n\r\n<p><!--more--><\/p>\r\n<h2 style=\"font-size: 24px; text-align: center;\"><span class=\"ez-toc-section\" id=\"About_beAMusician\"><\/span><strong>About beAMusician<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<h3 style=\"text-align: center;\"><strong>5000 Customers | 9 Countries | Facebook Ads + Basic Landing Page Funnel<\/strong><\/h3>\r\n<p><span style=\"font-weight: 400;\">BeAmusician is an Online Music platform that provides a high-quality music learning experience in an environment designed for ease in the learning process. The platform offers potential learners the opportunity to keep up the practice motivation and grow overall as professional musicians.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">With ease-of-access and quality learning experience at the core of everything that beAmusician does, the academy makes sure that quality music training is available to all irrespective of the place and time so that learners get to learn music anywhere, anytime, as per their convenience.<\/span><\/p>\r\n<h2 style=\"font-size: 24px; text-align: center;\"><span class=\"ez-toc-section\" id=\"A_Musical_Beginning\"><\/span><strong>A Musical Beginning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Both beAMusician, Paras and Akshay, co-founders, have deep roots in music training. So it was natural for them to create a business around the music industry. However, setting up a physical location for the music industry and teaching instrumental music is expensive, limiting outreach possibilities, and unsustainable.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Plus, with the pandemic, people were skeptical of approaching physical institutions. It was clear to the co-founders that online was the way to go.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u201cFrom the beginning, it was clear that we wanted to build an online business where we could reach out to a large audience and create the maximum impact,\u201d says Paras Surana, Co-founder and Director \u2013 be a musician. &#8220;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Paras knew that to achieve his goals, grow and scale his business, and get their courses and coaching programs in front of the right people; they would need to invest in the right platform.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">With that, they chose to invest in Knorish after watching a few <\/span><a href=\"https:\/\/academy.knorish.com\/page\/allwebinars\"><span style=\"font-weight: 400;\">Knorish webinars<\/span><\/a><span style=\"font-weight: 400;\"> on why Sales Funnels are essential for growing financial relationships, especially an online business and how to build one for your business with Knorish.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u201cAs we launched and grew with Knorish, every feature that we were thinking of to take our business to the next level, Knorish was launching those. It&#8217;s like you were listening to what we were thinking of,\u201d says Paras.<\/span><\/p>\r\n<h2 style=\"font-size: 24px; text-align: center;\"><span class=\"ez-toc-section\" id=\"Using_Knorish_Funnel_Builder_To_Grow_The_Business\"><\/span><strong>Using Knorish Funnel Builder To Grow The Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><a href=\"https:\/\/academy.knorish.com\/page\/earn-1crore-sell-courses-with-youtube\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2488\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/05\/maxresdefault-1-500x281.jpg\" alt=\"\" width=\"874\" height=\"491\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/05\/maxresdefault-1-500x281.jpg 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/05\/maxresdefault-1-768x432.jpg 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/05\/maxresdefault-1.jpg 1280w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><\/a><\/p>\r\n<blockquote>\r\n<p><strong>Discover how beAmusician scaled their business to a 7 figure business and built their own success story with Knorish. <a href=\"https:\/\/academy.knorish.com\/page\/grow-your-coaching-business-and-sell-courses-profitably\" target=\"_blank\" rel=\"noopener\">Access The Secrets To 10X Profits<\/a><\/strong><\/p>\r\n<\/blockquote>\r\n<blockquote>\r\n<p><span style=\"font-weight: 400;\">Driving growth in the business to build a profitable online coaching business needs a lot of experimental settings. \u201cA strategy that works for one business may not work for another, so we have done a lot of testing on what works and what doesn&#8217;t.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But ultimately, what worked for us was the simple targeting and then retargeting campaigns,,\u201d says Akshay Surana. beAmusician strategy was a success because they implemented a basic Landing Page Funnel that was well-designed and had great content. By driving exponential traffic from Facebook &amp; Instagram, the founders were able to scale their business quickly.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">To drive better returns on ad spends and increase revenue, the team experimented with several offers &amp; funnels, including discounts on musical instruments offered with each course purchase. They also create an experimental setting with multiple price points to understand the best price that customers are comfortable paying.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">One key insight they discovered was that to charge a certain premium for the courses, the <\/span><a href=\"https:\/\/knorish.com\/blog\/course-creation\/how-to-record-hd-videos-for-online-courses-low-budget-secrets-knorish\/\"><span style=\"font-weight: 400;\">video quality for course content<\/span><\/a><span style=\"font-weight: 400;\">, ads and creatives had to be such that it was perceived as premium content. After several iterations, and reshoots of the content, the first violin course was launched in 2021.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u201cBefore we launched our first violin course, we had dumped the content of 2 other courses because the production value was not that great,\u201d says Akshay Surana, co-founder and Director beAmusician.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Once the video content quality and the ideal course pricing were fixed, the next step was to optimize and scale ads to get maximum exposure and returns on the advertising spend.<\/span><\/p>\r\n<p style=\"font-size: 16px;\"><em>\u201cAmongst all platforms available, Facebook &amp; Instagram ads have been the primary source of leads and conversions for us. But what has really helped us do well is the platform and the ability to offer the complete learning experience with Knorish.\u201d says <span style=\"color: #33475b;\"><span style=\"background-color: #ffff64;\">Akshay Surana<\/span><\/span>.\u00a0<\/em><\/p>\r\n<\/blockquote>\r\n<p><span style=\"font-weight: 400;\">Knorish&#8217;s native integration of Zoom within the platform enabled beAmusician to offer live coaching sessions as part of their overall offering. This has further fuelled the growth of the business since the live session-based programs are offered at a much higher premium.<\/span><\/p>\r\n<h2 style=\"font-size: 24px; text-align: center;\"><span class=\"ez-toc-section\" id=\"More_Traffic_Leads_and_Revenue_Continuing_To_Grow_Into_The_Future_%E2%80%94_With_Knorish\"><\/span><strong>More Traffic, Leads, and Revenue. <\/strong><strong><br \/><\/strong><strong>Continuing To Grow Into The Future \u2014 With Knorish<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">beAmusician has been extremely happy with its growth in the business with Knorish. Their strategy to success has always been continuously experimenting and testing what is working and what isn&#8217;t, leading to continuous improvement in their ad campaigns. The results of using Knorish and using the Knorish funnel builder that utilizes the sales funnel methodology has been outstanding for beAmusician.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The business has achieved outstanding success, and in just a few months post-launch, the brand is a 7 figure business selling courses and coaching programs to 5000 students across nine countries. Also, the brand is increasing monthly sales with plans to expand even further (including adding several other courses and scaling their business to different geographies)\u2014and Knorish will be along for the journey.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Happy with the progress of the business, and clearly seeing the benefits of using Knorish, the co-founders have referred several other coaches, trainers, experts and businesses to the platform for launching their online coaching businesses.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u201cKnorish has been absolutely amazing in their support for our growth. The team is extremely responsive and happy to get on calls with us to resolve our issues. Plus, the features that we request are listened to and acted upon. You guys have been great\u201d \u2013 <\/span><i><span style=\"font-weight: 400;\">Paras Surana<\/span><\/i><\/p>\r\n<p><b>References:<\/b><\/p>\r\n<p><span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sarvanan-uses-the-4cs-model-to-accelerate-growth-in-his-life-coaching-business-knorish\/\">How Sarvanan uses the 4CS Model to accelerate growth in his life coaching business?<\/a><\/strong><\/span><\/p>\r\n<p><span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/online-stock-trading-coach-earns-2-crore-in-200-days-from-his-online-academy-how-did-he-do-it\/\">How Priyaram earned 2 crore in 200 days through Youtube &amp; Courses<\/a><\/strong><\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\r\n\r\n<figure class=\"gb-block-image gb-block-image-79f2b51a\"><a href=\"https:\/\/knorish.com\/pricing.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"240\" class=\"gb-image gb-image-79f2b51a\" title=\"Take-your-expertise-online.-Get-started-with-Knorish-for-free-5\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-5.jpeg\" alt=\"\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-5.jpeg 1200w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-5-500x100.jpeg 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-5-768x154.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>Post the pandemic, the Surana brothers, Paras and Akshay, were looking for a scalable method to share their passion and expertise in playing instrumental music with others who wanted to learn the skill. Physical spaces were limited in access due to the pandemic, and the costs were prohibitive. This was unsustainable for long-term growth. Learn &#8230; <a title=\"How beAmusician scaled its online musical instruments coaching to 7 figure success?\" class=\"read-more\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-paras-akshay-surana-founded-beamusician-scaled-their-online-musical-instruments-coaching-to-7-figure-success\/\" aria-label=\"More on How beAmusician scaled its online musical instruments coaching to 7 figure success?\">Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":1681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creator-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How beAmusician scaled its online musical instruments coaching to 7 figure success? - Recommended read articles<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-paras-akshay-surana-founded-beamusician-scaled-their-online-musical-instruments-coaching-to-7-figure-success\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How beAmusician scaled its online musical instruments coaching to 7 figure success? - Recommended read articles\" \/>\r\n<meta property=\"og:description\" content=\"Post the pandemic, the Surana brothers, Paras and Akshay, were looking for a scalable method to share their passion and expertise in playing instrumental music with others who wanted to learn the skill. 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