{"id":28,"date":"2022-05-29T00:00:00","date_gmt":"2022-05-29T00:00:00","guid":{"rendered":"http:\/\/www.knorish.com\/blog\/?p=28"},"modified":"2023-04-04T06:03:34","modified_gmt":"2023-04-04T06:03:34","slug":"how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home","status":"publish","type":"post","link":"https:\/\/knorish.com\/blog\/creator-stories\/how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home\/","title":{"rendered":"How Chef Sanjeev Kapoor Enables 50K+ Learners in 164 Countries To Start A Food Business?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Celebrated Chef, Restaurateur, Creator, and Founder of celebrated brands such as Wonderchef and the 24-hour TV Channel Food Food, Chef Sanjeev Kapoor has been sharing his knowledge about the culinary domain for the past 30 years. So when the pandemic hit and millions around the nation and the world were impacted by it, Chef Sanjeev Kapoor decided to share his knowledge of starting a successful food business from home through online courses. Here\u2019s how Sanjeev Kapoor Academy gave wings to the mission of enabling the next generation of food entrepreneurs and culinary enthusiasts:<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 ez-toc-wrap-center counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\r\n<div class=\"ez-toc-title-container\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\r\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\r\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home\/#About_Sanjeev_Kapoor_Academy\" title=\"About Sanjeev Kapoor Academy\">About Sanjeev Kapoor Academy<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home\/#Online_Courses_Bundles\" title=\"Online Courses &amp; Bundles\">Online Courses &amp; Bundles<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home\/#ABOUT_CHEF_SANJEEV_KAPOOR\" title=\"ABOUT CHEF SANJEEV KAPOOR\">ABOUT CHEF SANJEEV KAPOOR<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home\/#FOLLOWERS_ON_SOCIAL_MEDIA\" title=\"FOLLOWERS ON SOCIAL MEDIA\">FOLLOWERS ON SOCIAL MEDIA<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home\/#The_Challenge\" title=\"The Challenge\">The Challenge<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home\/#The_Solution\" title=\"The Solution\">The Solution<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home\/#The_Successes\" title=\"The Successes\">The Successes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home\/#The_Inside_Track_to_Success\" title=\"The Inside Track to Success\">The Inside Track to Success<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home\/#A_Supercharged_Approach_to_Content\" title=\"A Supercharged Approach to Content\">A Supercharged Approach to Content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home\/#Building_Trust_and_Partnerships\" title=\"Building Trust and Partnerships\">Building Trust and Partnerships<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home\/#Result\" title=\"Result\">Result<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home\/#Growth_Formula_Funnels\" title=\"Growth Formula: Funnels\">Growth Formula: Funnels<\/a><\/li><\/ul><\/nav><\/div>\r\n\n<p><!--more--><\/p>\n<blockquote style=\"font-size: 24px;\"><p><strong><span style=\"background-color: transparent; letter-spacing: 0px; text-transform: initial;\">50,000+ Learners | 164 Countries | 450% Increase In Traffic | Basic Landing Page Funnel &amp; Ebook Funnel<\/span><\/strong><\/p><\/blockquote>\n<h2 data-block-id=\"block-fc46b7d8-e3b6-48e5-b76b-55669bdd1ec0\"><span class=\"ez-toc-section\" id=\"About_Sanjeev_Kapoor_Academy\"><\/span><strong style=\"letter-spacing: 0px; text-transform: initial; background-color: transparent;\">About Sanjeev Kapoor Academy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2491\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/05\/Featured-Image-500x281.jpg\" alt=\"\" width=\"925\" height=\"520\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/05\/Featured-Image-500x281.jpg 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/05\/Featured-Image-768x432.jpg 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/05\/Featured-Image.jpg 1280w\" sizes=\"auto, (max-width: 925px) 100vw, 925px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Launched in October 2020, Sanjeev Kapoor Academy offers a wide range of exclusively-curated online courses, including teaching essentials of launching and growing a food business, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pioneering online academy was started to cater to the needs of Home Chefs, Homemakers, Food Entrepreneurs, Aspiring Cooks, Trained Chefs, SMBs, Enthusiasts and Brands. Today it <\/span><b>enables entrepreneurs, homemakers, professionals and cooking enthusiasts by helping them train, develop and hone their skills<\/b><span style=\"font-weight: 400;\"> in the art of Indian cooking and<\/span><b> empowers them to initiate their food-based ventures.<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Online_Courses_Bundles\"><\/span><b>Online Courses &amp; Bundles<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At present, the academy offers five courses:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start Your Food Business From Home<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Immunity Booster Recipes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">India\u2019s Favorites: Restaurant and Home Style Dishes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vegetarian\u2019s Delight<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Garnishing &amp; Plating Course<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3 \u2013 In \u2013 1 Course Combo Bundle<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div data-block-id=\"block-1ea2acb5-361f-4597-9cb0-abdb8ba467b1\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"ABOUT_CHEF_SANJEEV_KAPOOR\"><\/span><b>ABOUT CHEF SANJEEV KAPOOR<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The most known, trusted, and loved face of Indian cuisine, Sanjeev Kapoor is a household name and go-to expert in the food domain. He is the founder of the super hit TV Channel FoodFood, and kitchenware brand Wonderchef has authored 150+ best-selling cookbooks and has hosted the popular food show Khana Khazana, which ran for 18 years on television. Featured in Reader\u2019s Digest&#8217;s list of 100 of India\u2019s Most Trusted people, Sanjeev Kapoor has also been ranked 34th in the Forbes list of top 100 Indian celebrities.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FOLLOWERS_ON_SOCIAL_MEDIA\"><\/span><b>FOLLOWERS ON SOCIAL MEDIA<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Facebook: <\/b><span style=\"font-weight: 400;\">8,508,547 <\/span><i><span style=\"font-weight: 400;\">followers<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instagram: <\/b><span style=\"font-weight: 400;\">1.2 million <\/span><i><span style=\"font-weight: 400;\">followers<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>YouTube:<\/b><span style=\"font-weight: 400;\"> 6.83 million <\/span><i><span style=\"font-weight: 400;\">followers<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Twitter:<\/b><span style=\"font-weight: 400;\"> 2.1 million followers<\/span><\/li>\n<\/ul>\n<div style=\"font-size: 16px;\" data-block-id=\"block-60900176-7fd8-4fc7-b4d2-e05c12518e02\">\n<p><span style=\"font-weight: 400;\">Masterchef Sanjeev Kapoor has always been at the forefront of adopting new digital technologies. Under his name &amp; entrepreneurship, cooking has emerged from the shadows of the kitchen and invaded our living rooms through the small screen. In the 90s itself, he found himself betting on a new strategy to take the culinary industry to unheard-of heights of glory &amp; recognition. Content designed for his audience and fan-following was at the core of that strategy.<\/span><\/p>\n<\/div>\n<div data-block-id=\"block-60900176-7fd8-4fc7-b4d2-e05c12518e02\"><\/div>\n<h2 data-block-id=\"block-60900176-7fd8-4fc7-b4d2-e05c12518e02\"><span class=\"ez-toc-section\" id=\"The_Challenge\"><\/span><strong><span style=\"background-color: transparent; font-size: 28px; letter-spacing: 0px; text-transform: initial;\">The Challenge<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"font-size: 16px;\" data-block-id=\"block-819bbe36-9787-4107-8f20-35d9bbf7ee43\">\n<p><a href=\"https:\/\/sanjeevkapoor.com\/\"><span style=\"font-weight: 400;\">Sanjeevkapoor.com<\/span><\/a><span style=\"font-weight: 400;\"> is possibly the world\u2019s largest repository of recipes and insights. The website offers hundreds of thousands of recipes for a variety of dishes. Plus, everyday recipes are shared on his social media channels, with a combined following of more than 20 million followers worldwide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the problem is that social media and YouTube are full of distractions and are not designed to offer a wholesome learning experience. Because when you want to teach someone not just how to learn a new skill but master it and implement it to drive specific outcomes or successes, you need a lot more than distributed content on social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, while offline courses by Chef Sanjeev Kapoor were already available at the Symbiosis School of Culinary Art, a reputed institution in Pune, India, offline education systems have always struggled and can\u2019t really offer the large scale, outreach, and potential possible on the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The convenience of on-demand learning is unbeatable in the offline ecosystem. But no tangible method or platform existed that could help package the knowledge into digital information products like an online course.<\/span><\/p>\n<\/div>\n<blockquote>\n<h1 style=\"font-size: 20px;\" data-block-id=\"block-e9cd919b-d63b-44fd-849d-75e9e22e27dc\"><strong>\u201cI MADE A PROMISE TO MYSELF THAT IF I LEARN SOMETHING, I WILL TEACH IT AS SOON AS POSSIBLE\u201d<\/strong><strong style=\"background-color: transparent; font-size: 18px; letter-spacing: 0.5px;\">\u2014 Sanjeev Kapoor\u00a0<\/strong><\/h1>\n<\/blockquote>\n<div style=\"font-size: 16px;\" data-block-id=\"block-0eca2b2a-8150-4878-bf12-717aeb1012a2\">\n<p><span style=\"font-weight: 400;\">Chef Sanjeev Kapoor and his team evaluated how online courses could enable a consistent, personalized learning experience for their target audience and what tech would be needed to be built to offer that complete learning experience from one space. And this is when Knorish pitched in to help build and launch that platform for the legendary Sanjeev Kapoor to enable that complete learning experience.<\/span><\/p>\n<\/div>\n<div data-block-id=\"block-0eca2b2a-8150-4878-bf12-717aeb1012a2\"><\/div>\n<div data-block-id=\"block-0eca2b2a-8150-4878-bf12-717aeb1012a2\"><\/div>\n<h2 data-block-id=\"block-33898876-44f1-4b4b-8d5e-a743fc119971\"><span class=\"ez-toc-section\" id=\"The_Solution\"><\/span><strong>The Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"font-size: 16px;\" data-block-id=\"block-d2873dba-a17b-41c4-a90a-8b04a6729874\">\n<p><a href=\"https:\/\/blog.knorish.com\/author\/team-knorish\"><span style=\"font-weight: 400;\">Team Knorish<\/span><\/a><span style=\"font-weight: 400;\"> worked with Team Sanjeev Kapoor to ideate the courses, topics, course content, and the launch strategy for the academy and the courses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The two teams worked together to create what is known today as Sanjeev Kapoor Academy \u2013 A premier platform to learn &amp; improve your culinary skills, discover how to start a successful food business from home, build your immunity and improve health and culinary skills.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The academy offers a host of courses and course bundles that can be taken up by learners to hone their skills and start their food ventures. Plus, learners get opportunities to interact live &amp; learn from MasterChef directly. Additionally, learners also get access to dedicated communities besides access to competitions and other bonus content that is continuously added to the courses to keep them abreast with the times.\u00a0<\/span><\/p>\n<\/div>\n<h2 data-block-id=\"block-a612f2ba-c6ee-4310-af83-24df76900e0b\"><span class=\"ez-toc-section\" id=\"The_Successes\"><\/span><strong>The Successes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Launched in Oct 2020, the academy boasts more than 50,000 learners today engaging and learning with the Academy from 164 countries. With India having the maximum share, the US, UAE, Ireland, Sweden, UK, Canada, Singapore, Australia, and Germany are some of the other countries where learners access the content from.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">In 2021 alone, the site saw a <\/span><\/i><b><i>450+%<\/i><\/b><i><span style=\"font-weight: 400;\"> increase in traffic on the site vs the past year because of the efforts in marketing and the innate demand for starting a business from home. <\/span><\/i><span style=\"font-weight: 400;\">Plus by super focusing on the content and putting it out in the right market to attract the right audience, the Academy saw a <\/span><b>200% increase in top-of-the-funnel leads after the first month of launch <\/b><span style=\"font-weight: 400;\">through social media, PR and organic content.<\/span><\/p>\n<h2 data-block-id=\"block-9053f6bd-3c19-4d62-9e38-3f65aa8bb5b1\"><span class=\"ez-toc-section\" id=\"The_Inside_Track_to_Success\"><\/span><strong>The Inside Track to Success<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div data-block-id=\"block-d74b43c2-18f9-462a-ab27-08f93eb63f1b\">\n<h4><b>THE FIRST STEP WAS TO IDENTIFY THE TARGET AUDIENCE &amp; THE PAIN PROBLEMS THAT THE TARGET AUDIENCE IS FACING. TOGETHER THE TEAM IDENTIFIED THE TOP 4:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Target Audience: <\/b><span style=\"font-weight: 400;\">Home chefs, Homemakers, Food Enthusiasts, Food Entrepreneurs, &amp; Aspiring Chefs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pain Problems &amp; Needs<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Financial stability and independence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Entrepreneurship that could be started at low costs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Better health and immunity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Better culinary skills<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The next step was to ideate courses and content around these pain problems. And one of the clearest ideas that I came across was food entrepreneurship. That meant starting a food business and the biggest need of the target audience was \u2013 entrepreneurship that could be started at low costs. Hence, Start Your Food Business From Home was the perfect idea because it addressed and helped resolve all the pain problems of the target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sanjeev Kapoor explains, \u201cIt has always been our endeavour to empower people through food, and there is no better way to enable this than through <\/span><a href=\"https:\/\/knorish.com\/blog\/course-creation\/top-online-course-ideas\/\"><span style=\"font-weight: 400;\">online courses<\/span><\/a><span style=\"font-weight: 400;\">. Sanjeev Kapoor Academy attempts to become the single destination for all culinary needs and will offer many more courses shortly.<\/span><b>\u201c<\/b><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_Supercharged_Approach_to_Content\"><\/span><strong>A Supercharged Approach to Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"font-size: 16px;\" data-block-id=\"block-3a25116c-5a6e-4dc7-ad63-528a29d8e19b\">\n<p><span style=\"font-weight: 400;\">Once the target audience and their pain problems were understood, the team ideated the course topic and content, created the website content, and eventually launched the courses. Chef Sanjeev Kapoor and his team got together to shoot the videos for the courses. Team Knorish produced the videos for the course content, assessments, recipe instructional videos, and all the additional content needed for the courses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the website design and course content uploads to building the social media pages and setting up ad accounts to going live with the launch, all of it was done in under three weeks\u2014something completely unheard of in the industry.<\/span><\/p>\n<\/div>\n<div data-block-id=\"block-816d59ba-ad7f-4156-a1c5-bf41a841b14f\"><\/div>\n<h2 data-block-id=\"block-2c095b24-463f-450d-9391-1259def601a0\"><span class=\"ez-toc-section\" id=\"Building_Trust_and_Partnerships\"><\/span><strong>Building Trust and Partnerships<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"font-size: 16px;\" data-block-id=\"block-61abaaca-8ecf-4702-9c14-952bd1ffbf60\">\n<p><span style=\"font-weight: 400;\">Unlike social media or Youtube, where the minutes spent with your brand vary significantly, learners spend hours with the academy improving their culinary skills.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on this access to a specific target audience, the academy has leveraged brand sponsorships &amp; partnerships with other unique food &amp; beverage brands, such as US Cranberries and many others in the pipeline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, to promote the use of Cranberries in India, the academy curated a set of cranberries-based recipes and developed a course around the theme. This course was then offered as free content to existing and new users.<\/span><\/p>\n<\/div>\n<div data-block-id=\"block-086bdcb1-11dd-441a-95b7-07c4df6ee7b1\"><\/div>\n<h2 data-block-id=\"block-a39b824b-0805-4de7-881a-872ff9da0018\"><span class=\"ez-toc-section\" id=\"Result\"><\/span><strong>Result<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"font-size: 16px;\" data-block-id=\"block-8c947b2e-9ed2-4fe9-b6b4-4d7b0b8ad6df\">\n<p><span style=\"font-weight: 400;\">Tens of thousands benefited from those free pieces of content that benefited both brands. The academy gave valuable information and knowledge to the community, and US Cranberries got a specific, highly engaged audience in return.<\/span><\/p>\n<\/div>\n<div data-block-id=\"block-1cb53def-976a-46da-b6b7-2548a1464a92\"><\/div>\n<h2 data-block-id=\"block-04bd7a02-4a21-481c-9cbd-d55489f96500\"><span class=\"ez-toc-section\" id=\"Growth_Formula_Funnels\"><\/span><strong>Growth Formula: Funnels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 16px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2493\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/05\/SK-Academy-ebook-page-500x281.jpg\" alt=\"\" width=\"968\" height=\"544\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/05\/SK-Academy-ebook-page-500x281.jpg 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/05\/SK-Academy-ebook-page-768x432.jpg 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/05\/SK-Academy-ebook-page.jpg 1280w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/span><\/p>\n<figure class=\"gb-block-image gb-block-image-d53e16f6\"><span style=\"font-weight: 400;\">Funnels have been the primary strategy for business growth. The academy uses primarily two types of funnels to drive growth: Landing page funnels and an ebook funnel.<\/span><span style=\"font-weight: 400;\">Traffic and sales are optimized with all course pages designed as landing pages. By designing course pages as landing pages, the academy is able to exponentially increase the course and bundle sales at the most optimal costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another funnel that has helped acquire top-of-the-funnel leads is an Ebook funnel. By putting out a synergic ebook on the course topic, the academy can receive thousands of high-quality leads at super-low costs. This audience is then further invited to an upsell with other premium courses leading to acquiring thousands of paying customers each month.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWe are excited by this opportunity to offer online culinary courses and help people in these difficult times, whether it\u2019s for immunity or starting one\u2019s own business or consolidating a current food business. Our endeavour has always been to empower people through food, and there is no better way to enable this than through online courses. Sanjeev Kapoor Academy attempts to become the single destination for all culinary needs and will offer many more courses in the near future.\u201d \u2013 Sanjeev Kapoor.<\/span><\/i><\/p>\n<p><b>Recommended Read Articles:-<\/b><\/p>\n<p><span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-yukti-kapoor-mehandiratta-turned-her-passion-for-coaching-into-a-thriving-online-business\/\">How Yukti Kapoor Mehandiratta turned her passion for coaching into a thriving online business?<\/a><\/strong><\/span><\/p>\n<p><span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-paras-akshay-surana-founded-beamusician-scaled-their-online-musical-instruments-coaching-to-7-figure-success\/\">How BeAmusician scaled its online musical instruments coaching to 7 Figure Success?<\/a><\/strong><\/span><\/p>\n<p><a href=\"https:\/\/knorish.com\/pricing.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"gb-image gb-image-d53e16f6\" title=\"Take-your-expertise-online.-Get-started-with-Knorish-for-free-6\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-6.jpeg\" alt=\"\" \/><\/a><\/figure>\n<p><!-- \/wp:generateblocks\/image --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrated Chef, Restaurateur, Creator, and Founder of celebrated brands such as Wonderchef and the 24-hour TV Channel Food Food, Chef Sanjeev Kapoor has been sharing his knowledge about the culinary domain for the past 30 years. So when the pandemic hit and millions around the nation and the world were impacted by it, Chef Sanjeev &#8230; <a title=\"How Chef Sanjeev Kapoor Enables 50K+ Learners in 164 Countries To Start A Food Business?\" class=\"read-more\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home\/\" aria-label=\"More on How Chef Sanjeev Kapoor Enables 50K+ Learners in 164 Countries To Start A Food Business?\">Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":1446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-28","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creator-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How Chef Sanjeev Kapoor Enables 50K+ Learners in 164 Countries To Start A Food Business? - Recommended read articles<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sanjeev-kapoor-academy-enables-50000-learners-across-164-countries-to-hone-their-culinary-skills-start-a-food-business-from-home\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How Chef Sanjeev Kapoor Enables 50K+ Learners in 164 Countries To Start A Food Business? - Recommended read articles\" \/>\r\n<meta property=\"og:description\" content=\"Celebrated Chef, Restaurateur, Creator, and Founder of celebrated brands such as Wonderchef and the 24-hour TV Channel Food Food, Chef Sanjeev Kapoor has been sharing his knowledge about the culinary domain for the past 30 years. 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