{"id":34,"date":"2021-09-08T00:00:00","date_gmt":"2021-09-08T00:00:00","guid":{"rendered":"http:\/\/www.knorish.com\/blog\/?p=34"},"modified":"2024-09-27T06:58:33","modified_gmt":"2024-09-27T06:58:33","slug":"how-to-sell-courses-with-a-high-converting-email-marketing-strategy","status":"publish","type":"post","link":"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/","title":{"rendered":"How To Sell Courses With A High Converting Email Marketing Strategy?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Email marketing is a great strategy in which emails are sent periodically to develop relationships with prospects and customers. The ideal goal of an email marketing strategy is to convert site visitors into customers and turn first-time buyers into recurring customers. One of the greatest advantages of email marketing is that this whole process can be automated. Plus, as your business grows, you can build a strong list of emails of potential and existing customers. Every new product or course launch, or new offer email will then drive thousands to your business for free! Simply because you own that database and don\u2019t have to pay for that access anymore.<\/span><\/p>\n\n<div class=\"gb-container gb-container-c91eb052\">\n<button type=\"button\" data-src=\"https:\/\/sso.knorish.com\/lead?form_source_id=28001128066&#038;form_type=ebook&#038;form_title=15%20Days%20High%20Converting%20Course%20Launch%20Email%20Sequence&#038;ebook_url=https:\/\/knorish.com\/blog\/wp-content\/uploads\/2024\/09\/Email_Marketing_Launch_Plan.xlsx\" class=\"fwebookdownloadbtn\"><img decoding=\"async\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/04\/15-Day-Course-Launch-Email-Marketing-Plan.png\" alt=\"download pdf\"><\/button><div id=\"fwebookdownloadmodal\" class=\"modal-container\"><div class=\"modal-box\"><div class=\"modal-card\" style=\" max-width: 1600px;height: 90%;background-color: #fff;border-radius: 15px;overflow: hidden;\"><div class=\"modal-card-body\" style=\"position:relative;height: 100%;\"><button type=\"button\" class=\"modal-card-close\" style=\"right: 0;top: 0;margin: 15px;opacity: 0.5;line-height: 1;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path d=\"M2.146 2.854a.5.5 0 1 1 .708-.708L8 7.293l5.146-5.147a.5.5 0 0 1 .708.708L8.707 8l5.147 5.146a.5.5 0 0 1-.708.708L8 8.707l-5.146 5.147a.5.5 0 0 1-.708-.708L7.293 8 2.146 2.854Z\" style=\"fill:none;stroke:#000;stroke-linecap:round;stroke-linejoin:round;stroke-width:2px\" \/><\/svg><\/button><iframe width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/div>\n\n<\/div>\n\n<p><!-- \/wp:generateblocks\/image --><\/p>\n<p><!-- wp:separator {\"className\":\"is-style-dots\"} --><\/p>\n<p><!-- \/wp:generateblocks\/container --><\/p>\n<p><span style=\"font-size: 16px;\"><strong><span style=\"font-size: 24px;\">Yes, People Do Read Emails.<\/span><\/strong><br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">With artificial intelligence, talk of video content, virtual reality, and chatbots responding instantly to customer queries, people sometimes mistake email marketing as long past its prime.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">But, it is not so. The truth is that it is still getting stronger and is possibly also the best strategy for boosting your online business today\u2019s date.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People still engage with compelling emails that inspire them to act on your messages.<\/span><\/p>\n<h3><span style=\"font-size: 16px;\"><span style=\"font-size: 24px; font-weight: normal;\"><span style=\"font-size: 16px;\"><span style=\"font-size: 24px;\">Why should email marketing still be the preferred mode of campaigns to promote online courses?<\/span><\/span><\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Several reports show that email marketing is the most effective marketing channel and easily beats SEO, social media, affiliate marketing, etc. Statistics show that email marketing generates approximately $38 for every $1 spent, which is a 3,800% ROI, making this marketing strategy one of the most effective options available.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where naturally, the marketers still prefer and recommend its use. That\u2019s also the reason why course creators must learn how to create great emails and do it right to market their <\/span><a href=\"https:\/\/knorish.com\/blog\/grow-your-business\/15-ways-to-promote-your-online-course-in-2021-knorish\/\"><span style=\"font-weight: 400;\">online courses<\/span><\/a><span style=\"font-weight: 400;\">. So, if you\u2019re relatively new to this scene, it\u2019s vital to grasp the basics first, like why email marketing is important, what its benefits are, and how to start at it.<\/span><\/p>\n<h3><span style=\"font-size: 16px;\"><span style=\"font-size: 24px; font-weight: normal;\"><span style=\"font-size: 16px;\"><span style=\"font-size: 24px;\">So what is email marketing?<\/span><br \/><\/span><\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email Marketing Is Basically Using An Email Strategy To Build Relationships With Your Audience. With A Proper Email Marketing Communication Flow, You Can Send Relevant Information And Convert Prospects Into Customers. People Who Are Interested In Your Product Or Service Can Join Your Email List To Be Educated And To Make Informed Buying Decisions Later. Email Marketing Has Been Around For A Long Time, And It Continues To Lead The Pack As It Comes To Your Return On Effort And Time.<\/span><\/p>\n<h3 style=\"font-size: 24px;\"><span style=\"font-weight: normal;\">Here are some of the key benefits of an optimized email marketing strategy:<\/span><\/h3>\n<h4>\u00a0<\/h4>\n<h3><strong style=\"font-family: inherit; font-size: 24px; font-style: inherit;\">1. Super low cost and great returns<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It costs the least to run professional email marketing campaigns. A basic strategy combined with the right tool allows you to try and test various tactics. Most email marketing solutions offer a host of features that are crucial to growing your business, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Auto responding emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automation based emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And much more.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Apart from that, this software helps you grow your email list and even import your existing one and is easily scalable.<\/span><\/p>\n<h3><strong style=\"font-family: inherit; font-size: 24px; font-style: inherit;\">2. Full control<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing communication lets you take full control over every aspect of it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">design all your assets (e.g. contact forms, emails, and landing pages)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">decide on the types of email campaigns you want to run<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">segment your email list for targeted emailing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">tag your contacts for better customization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">create marketing automation workflows with your business goals in focus<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan your marketing communication carefully to reflect your brand identity uniquely<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And much more.<\/span><\/li>\n<\/ul>\n<h3><strong style=\"font-family: inherit; font-size: 24px; font-style: inherit;\">3. Precision<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When you build your list organically and ask people to confirm the subscription, this is the reliable way you know that your contacts want to receive emails from your brand. And implies that you\u2019re sending emails to people who are really interested in your offer. Such an email list is considered high-quality and likely to bring better business results.<\/span><\/p>\n<h3><strong style=\"font-family: inherit; font-size: 24px; font-style: inherit;\">4. Ease of use<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Creating email marketing campaigns is simple on Knorish. You can design your email templates, landing pages, and marketing automation workflows while its integration features efficiently <\/span><a href=\"https:\/\/knorish.com\/blog\/email-marketing\/track-optimize-your-email-marketing-performance-for-online-courses-knorish\/\"><span style=\"font-weight: 400;\">track &amp; Optimize yourl Marketing campaign\u2019s Performance<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong style=\"font-family: inherit; font-size: 24px; font-style: inherit;\">5. The preferred and perfect marketing medium<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Per the market reports, most people prefer to be contacted officially through email rather than other channels. The percentage of email opens on mobile devices continues to grow. If a desktop opens, it makes for 45.69% of total email opens, followed by mobile opens at 34.31%, and webmail opens at 20%. It clearly means that you can reach your customers and influence their buying decisions wherever they are.<\/span><\/p>\n<h3><strong style=\"font-family: inherit; font-size: 24px; font-style: inherit;\">6. Targeted and personalized communication<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You can collect relevant information from your contacts along the subscription process and use it to tailor the communication to resolve their needs and preferences. Based on the data, you can create segments of people sharing common traits. Your subscribers will stay on your list as long as they see value in your communication \u2013 that\u2019s why you can build a huge email list that brings impressive revenue over time.<\/span><\/p>\n<h3><strong style=\"font-family: inherit; font-size: 24px; font-style: inherit;\">7. Easy to measure results<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You can gain full control over your email marketing efforts by integrating your email marketing platform with online powerful tools such as Google Analytics. The performance of individual emails in your email marketing tool\u2019s statistics panel can be controlled to track user behaviour on your website. You can set goals for individual campaigns, track conversions, and measure ROI accordingly.<\/span><\/p>\n<h3><strong style=\"font-family: inherit; font-size: 24px; font-style: inherit;\">8. Fully automated and excellent returns<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing automation lets you build custom workflows for your email marketing campaigns.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Email marketing also keeps bringing the highest return on investment of all online marketing channels.<\/span><\/p>\n<h3>So, how can course creators get started with an email marketing campaign?<\/h3>\n<p><span style=\"font-weight: 400;\">Each business runs email marketing campaigns to fulfill its business goals. But the core idea that helps everyone achieve the best possible results is relatively simple i.e. to focus on the preferences and needs of your target audience.<\/span><\/p>\n<p><span style=\"font-size: 16px; font-weight: normal;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2721\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Marketing-Selling-Online-Courses-with-Email-Marketing-Notes-Format-500x281.webp\" alt=\"\" width=\"845\" height=\"475\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Marketing-Selling-Online-Courses-with-Email-Marketing-Notes-Format-500x281.webp 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Marketing-Selling-Online-Courses-with-Email-Marketing-Notes-Format-768x432.webp 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Marketing-Selling-Online-Courses-with-Email-Marketing-Notes-Format.webp 1280w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing basically has a three-step process in the customer journey i.e.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Awareness \u2013 when the buyer realizes they have a problem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consideration \u2013 when the buyer understands that maybe your product can help them with their problem<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decision \u2013 when the buyer makes a choice and considers the purchase<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The key to email marketing is to know your target audience well. The more you know about your target audience, the easier it gets for you to plan the content and the flow of truly engaging campaigns based on the above stages in the ideal customer journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, five emails can serve the purpose completely. You just have to figure out the sequence right. The first rule of a great full-circle marketing campaign is that you must have a lot of compelling content to begin with. This can be accomplished by segmenting your email list to fit in the following categories:<\/span><\/p>\n<h4>Educational Emails<\/h4>\n<p>These emails help answer a question or offer a solution to a problem for your potential clients. In these emails, you provide a service by sharing information. And these types of emails should be sent whenever there\u2019s a new, compelling piece of content or a new bit of research you want to promote. Educational emails are often effectively developed by repurposing a popular article or blog or even combining a series of recent write-ups from any education-based content that you would want to fit together to be rolled out into a particular campaign.<\/p>\n<h4>Informational Emails<\/h4>\n<p><span style=\"font-weight: 400;\">Informational emails are usually short versions of emails that don\u2019t usually ask the recipient to take action. In fact, sometimes, just the email\u2019s subject line alone can say it all. A few examples include webinar invites, meeting reminders, or an offer to check out a particular post on your social media handles.<\/span><\/p>\n<h4>Promotional Emails<\/h4>\n<p><span style=\"font-weight: 400;\">While some people like to avoid this type of email marketing, it is still very important to implement it strategically. The promotions that are done professionally and tactfully bear good results. Promotional emails drive the recipient to take some action- usually around a new service, product, special deal, or event. As effective email marketing strategies work, these emails might not have a lot of content used, but they are focused on highlighting selling points and persuasion verbiage.<\/span><\/p>\n<h4>Newsletters<\/h4>\n<p><span style=\"font-weight: 400;\">These kinds of emails are generally sent out by companies once per month and often include several pieces of content you have already published over the period. Content for newsletter emails can have various articles, blogs, videos, or other content.<\/span><\/p>\n<h4>Lead Nurture<\/h4>\n<p><span style=\"font-weight: 400;\">Lead nurturing emails are key to helping you expedite the sales process. Once you have a workflow set up, sending out these types of emails will take the least of your time. In fact, the entire process is often automated. But keep them short and content-rich, as the goal of these emails is to get leads to derive some action on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The real key to effective email marketing campaigns is to know your audience well. This certainly helps you determine what type of email you want to send and optimize for a better ROI. We recommend sending out permission-based emails to your recipients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have tried to share with you some of the general email marketing sequences for you to consider as a starter spread across the three stages of the customer journey.<\/span><\/p>\n<p><b><i>Read to know more about:<\/i><\/b> <a href=\"https:\/\/knorish.com\/blog\/email-marketing\/how-to-build-nurture-an-email-database-for-exponential-sales\/\"><i><span style=\"font-weight: 400;\">How to build &amp; Nurture an email database for Exponential sales?<\/span><\/i><\/a><\/p>\n<p><span style=\"font-family: inherit; font-size: 29px; font-style: inherit;\">From Lead to paying customer: Stages of nurturing a lead<\/span><\/p>\n<h3><span style=\"font-size: 16px;\"><span style=\"font-size: 24px;\">Stage 1 &#8211; Awareness Stage<\/span><br \/><\/span><strong><span style=\"font-size: 16px;\">First Email &#8211; <\/span><span style=\"font-size: 16px;\">Welcome Email-\u00a0<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The goal of the welcome campaign is self-explanatory but the way you welcome your new subscribers make the whole difference. To begin with, sending a simple welcome email is a good idea, but sending a sequence of emails instead can help you build still long-lasting relationships and result in bigger engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Welcome Email Is Important Since It Is Meant To :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Build A Brand<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Reward The User<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Retain And Bring The Customer Back To Your Brand<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, here are a few examples of a great welcome email series.<\/span><\/p>\n<p><em style=\"font-size: inherit;\"><span style=\"font-weight: bold;\">Frequency:<\/span> One email a day<\/em><\/p>\n<p><span style=\"font-size: 16px;\"><em><span style=\"font-weight: normal;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2690 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/JetBlue-Email-Marketing-Image-500x281.webp\" alt=\"\" width=\"833\" height=\"468\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/JetBlue-Email-Marketing-Image-500x281.webp 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/JetBlue-Email-Marketing-Image-768x432.webp 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/JetBlue-Email-Marketing-Image.webp 1280w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><\/span><\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">JetBlue\u2019s welcome email allows the brand\u2019s fun and playful side to shine through. It gives thanks to the subscriber for joining their list as well as outlines all the benefits of their email program. Then, something which you don\u2019t see very often, they allow the subscriber to set their own frequency terms and conditions. The subscriber can either decide to jump right in or take it slow by receiving a few more emails citing the benefits of JetBlue\u2019s email program before fully committing to the program.<\/span><\/p>\n<p><span style=\"font-size: 16px; font-weight: bold;\">Second &amp; Third Mail &#8211; Educating the client of the existence of the problem &#8211;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this mail, you need to bring to the reader\u2019s attention the problem areas that are in the need of a solution. The USP lies in going bang at what the client might be struggling with and mildly offering your product as a first-hand solution at just the click of a CTA button. Here\u2019s the perfect example from Zapier :<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2691 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Zaiper-Email-Marketing-Image-500x281.webp\" alt=\"\" width=\"1128\" height=\"634\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Zaiper-Email-Marketing-Image-500x281.webp 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Zaiper-Email-Marketing-Image-768x432.webp 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Zaiper-Email-Marketing-Image.webp 1280w\" sizes=\"auto, (max-width: 1128px) 100vw, 1128px\" \/><\/span><\/p>\n<h3><span style=\"font-size: 16px;\"><span style=\"font-size: 24px;\">Stage 2 &#8211; Consideration Stage<\/span><br \/><\/span><strong><span style=\"font-size: 16px;\">Fourth Email &#8211;\u00a0<\/span><span style=\"font-size: 16px;\">Product Brief\u00a0<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Feature or Product email campaigns are highly rated and popular. It is a great way to introduce your company, products, or services to your subscribers. A well-structured product or feature campaign ends up educating your subscribers so that they can use your product effectively and make an informed decision to purchase. Here\u2019s a great example from this update from Reddit that sets a great example of how to direct your newest subscribers to all your most interesting, click-worthy content or services.<\/span><\/p>\n<p><em><span style=\"font-weight: bold;\">Frequency:<\/span> 1 email every 3 days<\/em><\/p>\n<p><span style=\"font-size: 16px;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2689 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Reddit-Email-Marketing-Image-500x281.webp\" alt=\"\" width=\"895\" height=\"503\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Reddit-Email-Marketing-Image-500x281.webp 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Reddit-Email-Marketing-Image-768x432.webp 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Reddit-Email-Marketing-Image.webp 1280w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you notice, this email clearly outlines that the information that it shall carry will make your life easy and interesting. This way in the consideration stage they line up as a prospecting platform you would want to be part of.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Here\u2019s another perfect example of a product announcement email from Grammarly :<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2688 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Grammarly-Email-Marketing-Image-500x281.webp\" alt=\"\" width=\"954\" height=\"536\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Grammarly-Email-Marketing-Image-500x281.webp 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Grammarly-Email-Marketing-Image-768x432.webp 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Grammarly-Email-Marketing-Image.webp 1280w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In the above mail, Grammarly showcases its new feature capabilities with an informative illustration and follows up the visuals with a clear, precise copy. Since they\u2019ve already broken out some of the key features in the header illustration, Grammarly opts to forgo breaking up a copy through bulleted lists or other formatting tactics for a simple paragraph. By doing so, they keep the email short and easy to digest in one go.<\/span><\/p>\n<h3><strong><span style=\"font-size: 16px;\"><span style=\"font-size: 24px;\">Stage &#8211; 3: Decision Stage<\/span><\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In this stage, you need to ensure to drive the customer to take the desired action. That means using really great CTA buttons and lingos. Just how the sample mail by Trello in question does so.<\/span><\/p>\n<p><span style=\"font-weight: bold;\">Trello inspires us with their Creative CTA Buttons<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Email Sample From Trello Is Another Fit Example Of How A Wisely-Sought And Interestingly Curated Call To Action Can Do Wonders. So, Get A Clue What To Do To Keep People Involved And Not Get Bored Of The Same Old Stuff Around \u201dClick Here\u201d Or \u201dRead More\u201d Types Of CTA Buttons.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><span style=\"font-weight: normal;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2686 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Trello-Email-Marketing-Image-500x281.webp\" alt=\"\" width=\"957\" height=\"538\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Trello-Email-Marketing-Image-500x281.webp 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Trello-Email-Marketing-Image-768x432.webp 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Trello-Email-Marketing-Image.webp 1280w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/span><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Another example in question is Uber.<\/span><\/p>\n<p style=\"font-weight: bold;\"><span style=\"font-size: 16px;\">Uber Too Knows How to Say It Straight<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is another example of a simple text with a clear CTA button. That strikes a chord for busy subscribers who lack the time and patience to read long messages. It is heartening to see how Uber\u2019s mobile-friendly email marketing communication always gets it straight to the point and yet can invoke user satisfaction.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2683 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Uber-Email-Marketing-Image-500x281.webp\" alt=\"\" width=\"1009\" height=\"567\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Uber-Email-Marketing-Image-500x281.webp 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Uber-Email-Marketing-Image-768x432.webp 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Uber-Email-Marketing-Image.webp 1280w\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, you saw that the list of great email marketing samples could go on. Few take-homes for email marketing beginners to include using :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 Final Hour Sense of Urgency<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2013 Combination of 4C\u2019s<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2013 Provision for Quizzes &amp; Questionnaire<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2013 The personalized approach led by clean, clutter-free design<\/span><\/p>\n<h3><b>What Are The Three Important Phases Of Email Marketing Essential For Beginners To Know?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Do us a favour. Check your email inbox right now. How many emails in the inbox are actually worth your time? Would you then send such emails to your users? The answer would be obvious \u2013 \u2018No.\u2019 So then, how is your email special? There\u2019s a high chance that to the reader, it might look the same as the rest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where email etiquette comes to the rescue. Sending emails that are spam then must be avoided. So, before you even begin putting your email campaign together, you must adapt your content &amp; offers consistently and don\u2019t let your emails\u2026 be unwelcome guests in people\u2019s inboxes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some basic key points being explained in 3 phases which shall help you to build a great email marketing campaign:<\/span><\/p>\n<p><span style=\"font-weight: bold; font-size: 16px;\">Phase 1: Getting the reader\u2019s permission to send your emails<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No email campaign was ever built without user permissions in place. So, the first thing for the course creators would be to get permission to get started.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">In this step, you\u2019ll need to focus on building a sizable email list to grow your sales funnel.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">You can acquire user mail addresses either by giving something away for free or simply offering a high-value content newsletter or interesting product updates, also called the lead magnates. Though nobody can be given a definite right or wrong answer for their chosen incentive, having a clear purpose when asking for an e-mail address has to be there surely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the email marketing campaign, a strong call to action (CTA) &amp; compelling copywriting play a vital part.<\/span><i><span style=\"font-weight: 400;\"> Why?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Because they help to establish the sender\u2019s credibility, explain why the email has been sent, and what it wants the people to do next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply saying \u201center your email\u201d to people isn\u2019t going to excite anyone. Being more specific and providing an accurate call to action (CTA) to sharing email addresses would instill confidence in your readers, and the rise in subscriptions could be witnessed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may try some of these commonly used methods to entice people to sign up:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free high-value content download<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email series<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free eBooks or White Papers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product updates, New releases list<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another important thing is to be not afraid to promote clearly whatever your chosen incentive is.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>Phase II: Following through with amazing content<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Email marketing is all about setting up expectations, it depends a lot on course creators and how they set them. For that, your call to action (CTA) would have to be very strong and follow-up to be very consistent. For example, if you are promising your audience one email per week and instead are sending them daily, then you\u2019re setting yourself up for failure. On the other hand, if your audience is expecting daily updates or monthly new product reviews and you cannot deliver, then they are likely to be just as upset in that circumstance too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the reason why the first follow-up email is so crucial to the success of your email marketing campaigning efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what works wonders for email marketing campaigns is an enticing welcome mail followed by an autoresponder sequence. Automation is something that mostly all email service providers give. <\/span><i><span style=\"font-weight: 400;\">The pitching has to wait<\/span><\/i><span style=\"font-weight: 400;\"> until your customers are well engaged. There\u2019s no way that you surprise your readers with a pitch unexpectedly.<\/span><\/p>\n<p><strong style=\"font-size: 16px;\">Phase III: Using Analytics and Segmentation To Track Performance<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Now that you know the basics behind creating an effective email campaign, let\u2019s focus on how to take things to the next level. Segmentation and Analytics will help you with refining your email marketing campaign so that it generates better results for you. Take it slow, though.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most email marketing service providers give complimentary analytics. The three most important analytic outputs include the opening rate, click-through (CTR) rate, and unsubscribe. Their results highlight which areas need to be \u201cpaid more attention.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what we mean by using Analytics in your Email Marketing:<\/span><\/p>\n<ol>\n<li><b> Opening Rate: <\/b><span style=\"font-weight: 400;\">This will usually tell you how well you\u2019ve bonded with your readers. Ideally, if people are excited to read your emails, it shows you are providing value to your readers and managing their expectations superbly. If your emails are unopened, it asks you to work harder on the content or your offers.<\/span><\/li>\n<li><b> Click-Through-Rate (CTR):<\/b><span style=\"font-weight: 400;\"> This will help you know the no. of people clicking on the link provided in your email. Low CTR shall indicate that the message is either not effective enough or simply not transparent. In this scenario, you will need to rework your copy.<\/span><\/li>\n<li><b> Unsubscribe Rate: <\/b><span style=\"font-weight: 400;\">Higher unsubscribe rate would mean that either your email message is not compelling enough or it has simply landed in the incorrect target audience inbox. The audience leaving after a sure auto-responder mail would require that particular message to be reworked. Similarly, if they\u2019re leaving after certain marketing messages, then re-work on the way you present offers might be required. Analytics would help you make those changes.<\/span><\/li>\n<\/ol>\n<p><b><i>Also Read:<\/i><\/b> <a href=\"https:\/\/knorish.com\/blog\/email-marketing\/top-7-email-marketing-dos-donts-you-cant-miss-4-amplifies-open-rates\/\"><i><span style=\"font-weight: 400;\">Top 7 Email Marketing Do\u2019s &amp; Don\u2019ts you can\u2019t Miss (#4 Amplifies Open rates)<\/span><\/i><\/a><\/p>\n<h3><span style=\"font-size: 16px;\"><span style=\"font-size: 24px;\">Use a segmented email list to choose the right audience for your online course.<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After The Analytics, Comes The Segmentation I.E. The Process Of Splitting Up Your Email List Into More Targeted Categorical Groups. For Example, Dividing Your Email Listing As:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Subscribed customers<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">-Passive customers ( leads who haven\u2019t unsubscribed your emails, but have bought nothing)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">-Newsletter subscribers<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">-Daily\/weekly\/monthly email lists<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However you decide to divide your email list, it shall help you with sending more targeted communication to your subscribers. Besides, it shall help you develop better relationships with your customers. One has to remember the worth of each email subscriber and think of unsubscriptions in terms of loss of revenue.<\/span><\/p>\n<h3><span style=\"font-size: 24px; font-weight: bold; font-family: inherit; font-style: inherit;\">So to conclude, email marketing is still a highly cost-effective tool that gives credible results.<\/span><\/h3>\n<figure class=\"gb-block-image gb-block-image-3676c2c8\"><span style=\"font-weight: 400;\">In today\u2019s date, email marketing is still delivering huge returns for marketers who are willing to get started with it. It doesn\u2019t have to be too complicated at all. Your every email subscriber is a real person. It\u2019s high time you treated them like one.<\/span><span style=\"font-weight: 400;\">Here are quick summarised points from the blog while you excel at it :<\/span>\n<p><span style=\"font-weight: 400;\">\u2013 Be respectful of people\u2019s privacy and deliver value<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2013 Promise only what you can deliver as part of your campaign<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2013 Adopt analytics and segmentation for better email marketing results<\/span><\/p>\n<p><a href=\"https:\/\/knorish.com\/pricing.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"gb-image gb-image-3676c2c8\" title=\"Take-your-expertise-online.-Get-started-with-Knorish-for-free-11\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-11.jpeg\" alt=\"\" \/><\/a><\/p>\n<\/figure>\n<p><!-- \/wp:shortcode --><br \/><!-- \/wp:generateblocks\/container --><\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing is a great strategy in which emails are sent periodically to develop relationships with prospects and customers. The ideal goal of an email marketing strategy is to convert site visitors into customers and turn first-time buyers into recurring customers. One of the greatest advantages of email marketing is that this whole process can &#8230; <a title=\"How To Sell Courses With A High Converting Email Marketing Strategy?\" class=\"read-more\" href=\"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/\" aria-label=\"More on How To Sell Courses With A High Converting Email Marketing Strategy?\">Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":1440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,44],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-business","category-most-popular"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How To Sell Courses With A High Converting Email Marketing Strategy? - Recommended read articles<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How To Sell Courses With A High Converting Email Marketing Strategy? - Recommended read articles\" \/>\r\n<meta property=\"og:description\" content=\"Email marketing is a great strategy in which emails are sent periodically to develop relationships with prospects and customers. The ideal goal of an email marketing strategy is to convert site visitors into customers and turn first-time buyers into recurring customers. One of the greatest advantages of email marketing is that this whole process can ... Read more\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Recommended read articles\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Knorished\/\" \/>\r\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Knorished\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-09-08T00:00:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-09-27T06:58:33+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Blog-Post-featured-Image-Template-10.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\r\n\t<meta property=\"og:image:height\" content=\"720\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Team Knorish\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@knorishfeeds\" \/>\r\n<meta name=\"twitter:site\" content=\"@knorishfeeds\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team Knorish\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/\"},\"author\":{\"name\":\"Team Knorish\",\"@id\":\"https:\/\/knorish.com\/blog\/#\/schema\/person\/8a427e9c0cfe80000c80e297c29ed6c7\"},\"headline\":\"How To Sell Courses With A High Converting Email Marketing Strategy?\",\"datePublished\":\"2021-09-08T00:00:00+00:00\",\"dateModified\":\"2024-09-27T06:58:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/\"},\"wordCount\":3380,\"publisher\":{\"@id\":\"https:\/\/knorish.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Blog-Post-featured-Image-Template-10.jpg\",\"articleSection\":[\"Grow Your Business\",\"Most Popular\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/\",\"url\":\"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/\",\"name\":\"How To Sell Courses With A High Converting Email Marketing Strategy? - Recommended read articles\",\"isPartOf\":{\"@id\":\"https:\/\/knorish.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Blog-Post-featured-Image-Template-10.jpg\",\"datePublished\":\"2021-09-08T00:00:00+00:00\",\"dateModified\":\"2024-09-27T06:58:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/#primaryimage\",\"url\":\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Blog-Post-featured-Image-Template-10.jpg\",\"contentUrl\":\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Blog-Post-featured-Image-Template-10.jpg\",\"width\":1280,\"height\":720,\"caption\":\"How To Sell Courses With A High Converting Email Marketing Strategy?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/knorish.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Grow Your Business\",\"item\":\"https:\/\/knorish.com\/blog\/category\/grow-your-business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How To Sell Courses With A High Converting Email Marketing Strategy?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/knorish.com\/blog\/#website\",\"url\":\"https:\/\/knorish.com\/blog\/\",\"name\":\"Knorish\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/knorish.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/knorish.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/knorish.com\/blog\/#organization\",\"name\":\"Knorish\",\"url\":\"https:\/\/knorish.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/knorish.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/12\/cropped-knorish-fevicon.png\",\"contentUrl\":\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/12\/cropped-knorish-fevicon.png\",\"width\":512,\"height\":512,\"caption\":\"Knorish\"},\"image\":{\"@id\":\"https:\/\/knorish.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Knorished\/\",\"https:\/\/x.com\/knorishfeeds\",\"https:\/\/www.linkedin.com\/company\/knorish\/?originalSubdomain=in\",\"https:\/\/www.instagram.com\/knorish\/\",\"https:\/\/in.pinterest.com\/knorish\/_created\/\",\"https:\/\/www.youtube.com\/channel\/UCNWbV_98lSb7kHJ0jN5WoMg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/knorish.com\/blog\/#\/schema\/person\/8a427e9c0cfe80000c80e297c29ed6c7\",\"name\":\"Team Knorish\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/knorish.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/213a3b75a71e893b1cc9eaba3441970a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/213a3b75a71e893b1cc9eaba3441970a?s=96&d=mm&r=g\",\"caption\":\"Team Knorish\"},\"sameAs\":[\"https:\/\/knorish.com\/\",\"https:\/\/www.facebook.com\/Knorished\/\",\"https:\/\/www.instagram.com\/knorish\/\",\"https:\/\/in.linkedin.com\/company\/knorish\",\"https:\/\/in.pinterest.com\/knorish\/\",\"https:\/\/www.youtube.com\/channel\/UCNWbV_98lSb7kHJ0jN5WoMg\"],\"url\":\"https:\/\/knorish.com\/blog\/author\/teamknorish\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Sell Courses With A High Converting Email Marketing Strategy? - Recommended read articles","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"How To Sell Courses With A High Converting Email Marketing Strategy? - Recommended read articles","og_description":"Email marketing is a great strategy in which emails are sent periodically to develop relationships with prospects and customers. The ideal goal of an email marketing strategy is to convert site visitors into customers and turn first-time buyers into recurring customers. One of the greatest advantages of email marketing is that this whole process can ... Read more","og_url":"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/","og_site_name":"Recommended read articles","article_publisher":"https:\/\/www.facebook.com\/Knorished\/","article_author":"https:\/\/www.facebook.com\/Knorished\/","article_published_time":"2021-09-08T00:00:00+00:00","article_modified_time":"2024-09-27T06:58:33+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Blog-Post-featured-Image-Template-10.jpg","type":"image\/jpeg"}],"author":"Team Knorish","twitter_card":"summary_large_image","twitter_creator":"@knorishfeeds","twitter_site":"@knorishfeeds","twitter_misc":{"Written by":"Team Knorish","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/"},"author":{"name":"Team Knorish","@id":"https:\/\/knorish.com\/blog\/#\/schema\/person\/8a427e9c0cfe80000c80e297c29ed6c7"},"headline":"How To Sell Courses With A High Converting Email Marketing Strategy?","datePublished":"2021-09-08T00:00:00+00:00","dateModified":"2024-09-27T06:58:33+00:00","mainEntityOfPage":{"@id":"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/"},"wordCount":3380,"publisher":{"@id":"https:\/\/knorish.com\/blog\/#organization"},"image":{"@id":"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Blog-Post-featured-Image-Template-10.jpg","articleSection":["Grow Your Business","Most Popular"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/","url":"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/","name":"How To Sell Courses With A High Converting Email Marketing Strategy? - Recommended read articles","isPartOf":{"@id":"https:\/\/knorish.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Blog-Post-featured-Image-Template-10.jpg","datePublished":"2021-09-08T00:00:00+00:00","dateModified":"2024-09-27T06:58:33+00:00","breadcrumb":{"@id":"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/#primaryimage","url":"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Blog-Post-featured-Image-Template-10.jpg","contentUrl":"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/09\/Blog-Post-featured-Image-Template-10.jpg","width":1280,"height":720,"caption":"How To Sell Courses With A High Converting Email Marketing Strategy?"},{"@type":"BreadcrumbList","@id":"https:\/\/knorish.com\/blog\/grow-your-business\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/knorish.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Grow Your Business","item":"https:\/\/knorish.com\/blog\/category\/grow-your-business\/"},{"@type":"ListItem","position":3,"name":"How To Sell Courses With A High Converting Email Marketing Strategy?"}]},{"@type":"WebSite","@id":"https:\/\/knorish.com\/blog\/#website","url":"https:\/\/knorish.com\/blog\/","name":"Knorish","description":"","publisher":{"@id":"https:\/\/knorish.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/knorish.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/knorish.com\/blog\/#organization","name":"Knorish","url":"https:\/\/knorish.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/knorish.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/12\/cropped-knorish-fevicon.png","contentUrl":"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2022\/12\/cropped-knorish-fevicon.png","width":512,"height":512,"caption":"Knorish"},"image":{"@id":"https:\/\/knorish.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Knorished\/","https:\/\/x.com\/knorishfeeds","https:\/\/www.linkedin.com\/company\/knorish\/?originalSubdomain=in","https:\/\/www.instagram.com\/knorish\/","https:\/\/in.pinterest.com\/knorish\/_created\/","https:\/\/www.youtube.com\/channel\/UCNWbV_98lSb7kHJ0jN5WoMg"]},{"@type":"Person","@id":"https:\/\/knorish.com\/blog\/#\/schema\/person\/8a427e9c0cfe80000c80e297c29ed6c7","name":"Team Knorish","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/knorish.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/213a3b75a71e893b1cc9eaba3441970a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/213a3b75a71e893b1cc9eaba3441970a?s=96&d=mm&r=g","caption":"Team Knorish"},"sameAs":["https:\/\/knorish.com\/","https:\/\/www.facebook.com\/Knorished\/","https:\/\/www.instagram.com\/knorish\/","https:\/\/in.linkedin.com\/company\/knorish","https:\/\/in.pinterest.com\/knorish\/","https:\/\/www.youtube.com\/channel\/UCNWbV_98lSb7kHJ0jN5WoMg"],"url":"https:\/\/knorish.com\/blog\/author\/teamknorish\/"}]}},"_links":{"self":[{"href":"https:\/\/knorish.com\/blog\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/knorish.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/knorish.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/knorish.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/knorish.com\/blog\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":23,"href":"https:\/\/knorish.com\/blog\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":5537,"href":"https:\/\/knorish.com\/blog\/wp-json\/wp\/v2\/posts\/34\/revisions\/5537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/knorish.com\/blog\/wp-json\/wp\/v2\/media\/1440"}],"wp:attachment":[{"href":"https:\/\/knorish.com\/blog\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/knorish.com\/blog\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/knorish.com\/blog\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}