{"id":3522,"date":"2023-04-01T12:17:41","date_gmt":"2023-04-01T12:17:41","guid":{"rendered":"https:\/\/knorish.com\/blog\/?p=3522"},"modified":"2024-09-26T14:20:05","modified_gmt":"2024-09-26T14:20:05","slug":"how-to-build-an-online-course-landing-page","status":"publish","type":"post","link":"https:\/\/knorish.com\/blog\/sell-course-online\/how-to-build-an-online-course-landing-page\/","title":{"rendered":"How to build an online course landing page? [13 Point checklist &#038; Examples]"},"content":{"rendered":"<div class=\"gb-container gb-container-f054f81b\"><\/div>\n\n<p><span style=\"font-weight: 400;\">Just like you&#8217;d check potential purchases at a store, prospective learners should be able to review reviews, peruse images, and analyze prices before signing up for your online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s take a close look at one of the most effective tools for doing just that\u2014the landing page.<\/span><\/p>\n<h3><b>What is a landing page?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A landing page is a standalone web page that acts as a gateway or entry point for a website. It is a marketing tool to collect email addresses by providing a form, downloadable assets, or discounts. The information is then used by the user to visitor connect, run e-mail marketing campaigns, and upsell.<\/span><\/p>\n\n<div class=\"gb-container gb-container-b6c61e4c\">\n<button type=\"button\" data-src=\"https:\/\/sso.knorish.com\/lead?form_source_id=28001128066&#038;form_type=ebook&#038;form_title=Ultimate%20Guide%20To%20Create%20And%20Sell%20Online%20Courses&#038;ebook_url=https:\/\/knorish.com\/blog\/wp-content\/uploads\/2024\/09\/Passion_To_Profit.pdf\" class=\"fwebookdownloadbtn\"><img decoding=\"async\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/04\/The-Ultimate-Guide-to-Online-Course-Sales-Mastery.jpg\" alt=\"download pdf\"><\/button><div id=\"fwebookdownloadmodal\" class=\"modal-container\"><div class=\"modal-box\"><div class=\"modal-card\" style=\" max-width: 1600px;height: 90%;background-color: #fff;border-radius: 15px;overflow: hidden;\"><div class=\"modal-card-body\" style=\"position:relative;height: 100%;\"><button type=\"button\" class=\"modal-card-close\" style=\"right: 0;top: 0;margin: 15px;opacity: 0.5;line-height: 1;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path d=\"M2.146 2.854a.5.5 0 1 1 .708-.708L8 7.293l5.146-5.147a.5.5 0 0 1 .708.708L8.707 8l5.147 5.146a.5.5 0 0 1-.708.708L8 8.707l-5.146 5.147a.5.5 0 0 1-.708-.708L7.293 8 2.146 2.854Z\" style=\"fill:none;stroke:#000;stroke-linecap:round;stroke-linejoin:round;stroke-width:2px\" \/><\/svg><\/button><iframe width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n\n<h3><b>Why create a landing page?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A course landing page is an effective way to introduce your online course to potential learners and provide them with all the information they need in order to make a purchase decision. It is also a great way to capture leads, build brand awareness, and generate more sales.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provides all the necessary details about the course\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offers a clear call to action\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creates a strong first impression\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allows users to quickly and easily find the information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Builds trust and credibility with potential customers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Captures leads and drives conversions<\/span><\/li>\n<\/ul>\n<h4><b>Do Custom landing pages sell better than websites?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">With its laser-focused precision, a landing page is an incredibly effective tool for conversions and lead generation. This single-minded approach not only streamlines the process but also decreases costs associated with acquiring leads and making sales.<\/span><\/p>\n<h4><b>How do landing pages work?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The landing Page is the first page a user sees when they click on the call to action button you provide for your website visitors.\u00a0 It introduces your brand, product, or service and encourages visitors to take the desired action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A typical landing page includes a headline, a brief description of the offer, and a call-to-action (CTA) button complete with a hero image, a visual story, custom illustrations, or other pages to help communicate your message using navigation links and convert visitors.<\/span><\/p>\n<h4><b>A landing page is an integral part of the sales funnel<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">These one-page websites capture leads and like an efficient salesman prompt leads to sign up and share information about your product or service. This means that you can create email marketing campaigns with your custom domain, add tracking tools such as your Google Analytics Id, run retargeting ads, and drive smart traffic from your active social media platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ultimate goal of a good landing page is to establish trust and help you sell your course better.<\/span><\/p>\n<h4><b>How to create a landing page?\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Let\u2019s go over the basic elements of a successful landing page design so that you\u2019ll know exactly what to include.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Headlines:<\/b><span style=\"font-weight: 400;\"> Because customers typically skim through landing pages, they may only read the headlines before deciding whether to respond to your Click through the button. For that purpose, make your headlines direct and SEO-friendly so that search engines crawl through the page for ranking purposes.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Calls-to-actions (CTAs):<\/b><span style=\"font-weight: 400;\"> \u201cSubscribe Now,\u201d \u201cStart Your Free Trial,\u201d \u201cLearn More\u201d and \u201cRequest a Demo\u201d are a few great examples. If possible, include a link to where visitors can sign up for a free account or purchase the course. Limit scrolling lengths.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Benefits &amp; Features: <\/b><span style=\"font-weight: 400;\">The summary of benefits should be your landing page&#8217;s most detailed section. Keep your landing page copy short, sweet and to the point. Make them an offer they can\u2019t refuse.\u00a0 Write benefits-focused content.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Testimonials: <\/b><span style=\"font-weight: 400;\">Include social proofs, review and awards on your landing page to prove to readers that your claims are valid and customers have actually benefitted from the touted features.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Closing statement<\/b><span style=\"font-weight: 400;\">: The readers who make it to the bottom of your page likely want your offering, so the closing statement should give them the final push to hit that CTA button. You don&#8217;t have to make it extensive\u2014try wrapping landing page content with a strong headline and CTA.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Landing Page Templates: <\/b><span style=\"font-weight: 400;\">Professional designers and marketing experts build these templates, so they\u2019re aimed to drive conversions and make sales. You can also fully customize landing page templates and sync brand colors precisely to best fit your branding.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stock Photos<\/b><span style=\"font-weight: 400;\">: You have less than 20 seconds to convince your audience to stick around long enough to learn anything from your landing page. Landing page design is your greatest chance for doing so. Use high-quality images relevant to the course and include a business logo for all your landing pages.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimization for Mobile Devices:<\/b><span style=\"font-weight: 400;\"> It ensures that the page is easy to navigate, load and delivers a great landing experience for viewing on any device.<\/span><\/li>\n<\/ul>\n<h4><b>Examples of a few good landing page templates on Knorish<\/b><\/h4>\n<h4><a href=\"https:\/\/purple.coach\/page\/start-succeed-in-an-online-coaching-business\">Purple.Coach<\/a><\/h4>\n<p><span style=\"font-weight: 400;\">This landing page template portrays the best non-distracting design, ideal for mobile landing pages.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3910 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/04\/image.png\" alt=\"START and SUCCEED IN YOUR ONLINE COACHING BUSINESS\" width=\"464\" height=\"1108\" \/><\/p>\n<h4><a href=\"https:\/\/beamusician.in\/\">beAmusician<\/a><\/h4>\n<p><span style=\"font-weight: 400;\">Great use of easy-to-read blocks, sections &amp; colour schemes to drive traffic.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3524\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/04\/beamusician.png\" alt=\"online course landing page example\" width=\"367\" height=\"1216\" \/><\/p>\n<h4><a href=\"https:\/\/www.sonalhollandwineacademy.com\/\">Sonal Holland Wine Academy<\/a><\/h4>\n<p><span style=\"font-weight: 400;\">From the images to colours, font styling, and bullet points &#8211; all are focused on selling advanced <\/span><span style=\"font-weight: 400;\">features of the course.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3525\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/04\/sonal-holland-course-landing-page.png\" alt=\"online certification page design example\" width=\"460\" height=\"2603\" \/><\/p>\n<h3><a href=\"https:\/\/srimantha.in\/\">Srimantha<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Talking about videos being primary on the landing page, this landing page is possibly the simplest of landing pages that you could use.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3526 size-full\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/04\/srimantha.png\" alt=\"stock trading course page example\" width=\"500\" height=\"661\" \/><\/p>\n<h4><b>How to create a\u00a0 landing page?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Knorish landing page builder makes it easy to create landing pages for your online course with our intuitive drag-and-drop builder. You can create custom landing pages without having any prior experience in coding or designing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply pick one of its templates &amp; create landing page templates for your course marketing campaign, tweak the text, upload images, add discounts and descriptions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click publish &amp; create a landing page URL to embed in your Instagram post or share it via your blog post. The mobile-friendly &amp; attractive landing page templates would ensure visitors connect and derive a great landing page experience.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h4><b>Never\u00a0 have wrong expectations about a Landing page<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Most creators expect to put up a simple landing page and magically convert a good chunk of their potential customers\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No objections&#8230;no questions&#8230;100% low touch&#8230;plus some Magic\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online Marketing never works this way!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can build a landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how can you be sure it will actually convert?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trick is to start by following the tactics that have been proven to work.<\/span><\/p>\n<pre><b>\"A proper funnel or \u201cuser path\u201d can lead to 3-7x the leads.\"<\/b><\/pre>\n<h4><b>How To Make Sure Your Landing Page Sells Courses Faster?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Optimizing your course landing page is the next step. To do this, there are a few key steps you should follow:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Define a clear and measurable goal for your landing page:<\/b><span style=\"font-weight: 400;\"> Knowing what exactly you want to achieve from your marketing efforts will help you build landing pages in the most effective way.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Write your landing page copy focused on the target audience powered by Knorish Funnel GPT: <\/b><span style=\"font-weight: 400;\">Keeping your message clear and concise will ensure that visitors can easily understand what it is you are offering and why they should be interested in it.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Knorish Funnel GPT feature embedded to write your landing pages for webinars, with provisions for integrating google analytics, Facebook pixel, sending fully automated email marketing mailers, and one site experience is going to be your motivation to convert visitors.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use compelling visuals<\/b><span style=\"font-weight: 400;\">: Using visuals such as video, stock photos, a meta description or infographics can help give visitors a better understanding of what you are offering.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test and adjust: <\/b><span style=\"font-weight: 400;\">Monitor your landing page performance over time, track conversions, and make adjustments as needed to ensure that it is performing its best.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To conclude, building a landing page for selling your online course is a great way to capture leads, build brand awareness, and generate more sales. You can create custom landing pages using Knorish landing page templates or create your own using the Knorish drag-and-drop builder. To ensure your page performs its best, make sure to define a clear goal, use compelling visuals, test and adjust, optimize for mobile, and monitor and analyze data.<\/span><\/p>\n<p><a href=\"https:\/\/knorish.com\/pricing.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3085 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/01\/free-trial.png\" alt=\"\" width=\"840\" height=\"168\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/01\/free-trial.png 840w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/01\/free-trial-500x100.png 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/01\/free-trial-768x154.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n\n<div class=\"gb-container gb-container-d1904358 cust-box-00\">\n\n<p>Next Suggested Reading<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top Marketing Strategies On How To Promote An Online Course &amp; Sell Faster<\/h2>\n\n\n\n<p>Creating a landing page is one thing. Bringing the maximum number of people on the page and convert them to paying customers is a whole different exercise. Discover this year\u2019s top 32 marketing strategies that you can use to promote your online course &amp; sell faster!<\/p>\n\n\n\n<a class=\"gb-button gb-button-15c6bf79 gb-button-text\" href=\"https:\/\/knorish.com\/blog\/sell-course-online\/top-32-marketing-strategies-on-how-to-promote-an-online-course-sell-faster\/\">Start Reading<\/a>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Just like you&#8217;d check potential purchases at a store, prospective learners should be able to review reviews, peruse images, and analyze prices before signing up for your online. Let&#8217;s take a close look at one of the most effective tools for doing just that\u2014the landing page. What is a landing page? A landing page is &#8230; <a title=\"How to build an online course landing page? [13 Point checklist &#038; Examples]\" class=\"read-more\" href=\"https:\/\/knorish.com\/blog\/sell-course-online\/how-to-build-an-online-course-landing-page\/\" aria-label=\"More on How to build an online course landing page? [13 Point checklist &#038; Examples]\">Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":3685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-3522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sell-course-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How to build an online course landing page? [13 Point checklist &amp; Examples] - Recommended read articles<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/knorish.com\/blog\/sell-course-online\/how-to-build-an-online-course-landing-page\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How to build an online course landing page? [13 Point checklist &amp; Examples] - Recommended read articles\" \/>\r\n<meta property=\"og:description\" content=\"Just like you&#8217;d check potential purchases at a store, prospective learners should be able to review reviews, peruse images, and analyze prices before signing up for your online. Let&#8217;s take a close look at one of the most effective tools for doing just that\u2014the landing page. What is a landing page? A landing page is ... 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