{"id":37,"date":"2021-09-06T00:00:00","date_gmt":"2021-09-06T00:00:00","guid":{"rendered":"http:\/\/www.knorish.com\/blog\/?p=37"},"modified":"2024-09-27T06:58:39","modified_gmt":"2024-09-27T06:58:39","slug":"track-optimize-your-email-marketing-performance-for-online-courses-knorish","status":"publish","type":"post","link":"https:\/\/knorish.com\/blog\/grow-your-business\/track-optimize-your-email-marketing-performance-for-online-courses-knorish\/","title":{"rendered":"Track &#038; Optimize Your Email Marketing Performance For Online Courses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There\u2019s a lot that goes into running successful email marketing campaigns. In this blog, we\u2019ll touch upon the most critical components of optimized emailing and the common email marketing mistakes you might be making, which every email marketer would know, Knowing the problem in itself is the beginning of remedial efforts. At the end of the day, everybody loves to see their marketing efforts succeed.<\/span><!--more--><\/p>\n\n<div class=\"gb-container gb-container-e38b3493\">\n<button type=\"button\" data-src=\"https:\/\/sso.knorish.com\/lead?form_source_id=28001128066&#038;form_type=ebook&#038;form_title=15%20Days%20High%20Converting%20Course%20Launch%20Email%20Sequence&#038;ebook_url=https:\/\/knorish.com\/blog\/wp-content\/uploads\/2024\/09\/Email_Marketing_Launch_Plan.xlsx\" class=\"fwebookdownloadbtn\"><img decoding=\"async\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/04\/15-Day-Course-Launch-Email-Marketing-Plan.png\" alt=\"download pdf\"><\/button><div id=\"fwebookdownloadmodal\" class=\"modal-container\"><div class=\"modal-box\"><div class=\"modal-card\" style=\" max-width: 1600px;height: 90%;background-color: #fff;border-radius: 15px;overflow: hidden;\"><div class=\"modal-card-body\" style=\"position:relative;height: 100%;\"><button type=\"button\" class=\"modal-card-close\" style=\"right: 0;top: 0;margin: 15px;opacity: 0.5;line-height: 1;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path d=\"M2.146 2.854a.5.5 0 1 1 .708-.708L8 7.293l5.146-5.147a.5.5 0 0 1 .708.708L8.707 8l5.147 5.146a.5.5 0 0 1-.708.708L8 8.707l-5.146 5.147a.5.5 0 0 1-.708-.708L7.293 8 2.146 2.854Z\" style=\"fill:none;stroke:#000;stroke-linecap:round;stroke-linejoin:round;stroke-width:2px\" \/><\/svg><\/button><iframe width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n<\/div>\n\n<p><span style=\"background-color: var(--base-3); color: var(--contrast); font-size: inherit;\">The goal of any email marketing campaign is either to grow the subscriber database. Or to convert your existing leads into clients<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In your case, too, you\u2019ll need to conclude for yourself if your email marketing campaign is for growing your subscriber database to convert your existing leads into clients or simply because you want people to know about the existence of your online products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever your end goals are, you would certainly need metrics to track your <\/span><a href=\"https:\/\/knorish.com\/blog\/email-marketing\/how-to-sell-courses-with-a-high-converting-email-marketing-strategy\/\"><span style=\"font-weight: 400;\">email marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">. So, this is the first thing for you to learn before you start creating your plans.<\/span><\/p>\n<h2><span style=\"font-size: 16px;\"><span style=\"font-size: 18px; font-weight: bold;\">Email Metric Terms Used by Seasoned Marketers &amp; Beginners<\/span><br \/><\/span><\/h2>\n<ul style=\"font-size: 16px;\">\n<li style=\"text-align: left;\">\n<p><span style=\"font-weight: 400;\">You must get ready to make yourself familiar with specific key terms used in Email Google Analytics. We\u2019ll briefly talk about a few of them so that later you can learn to identify the particular set that would work well for your marketing email campaign because the real trick lies in applying the human touch to the acquired graphs and figures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the measurements show a dip in engagement, the relevant data has to be looked at, compared with a given context, to discover the underlying cause of the problem. Usually, creative tactics tackle the glitches to steer the marketing campaign back on track.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, here are those terms to watch for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click-Through Rate<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion Rate<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bounce Rate<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>List Growth Rate<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email Sharing\/Forwarding Rate<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Overall ROI<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open Rate<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unsubscribe Rate<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 style=\"font-size: 24px;\"><strong><br \/>Click-Through Rate<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">CTR or Click-Through Rate is the percentage of email recipients who have clicked on one or more links in your message.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How is Click-Through Rate Calculated?<\/span><\/i> <b>(Total clicks or unique clicks \u00f7 Number of delivered emails) * 100<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If the above approach is used consistently each time, it would work effectively to help you quickly calculate performance for every email that you send. From there onwards you can further track how your CTRs change over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CTR is also frequently used for determining the results of A\/B tests.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How valuable is the click-through rate?<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><span style=\"font-weight: 400;\">Click-through rate helps to give you direct insight into how many people on your email list are engaging with your content or interested in learning more about your offer or brand. Accordingly, you can make changes to your email marketing campaign.<\/span><\/p>\n<p><span style=\"font-size: 24px; font-weight: bold;\">Conversion Rate<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversion Rate is the percentage of email recipients who have clicked on a link provided within an email and done what they were meant to do, such as filling out your lead generation form or availing the offer you gave them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How is the Conversion Rate calculated? (Number of people who completed the desired action \u00f7 Number of total emails delivered) * 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After an email recipient clicks through on your email, your next goal is typically to get them to take the desired action. So, if you\u2019re sending an email to your audience to offer them a chance to download, say, your product brochure, you\u2019d consider people who actually downloaded that product brochure to be counted as a conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Conversion Rate is directly tied to your CTA (call-to-action) in your email. Thus, it is important to directly tie your CTR to the overall goal of your email content marketing.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How valuable is the conversion rate for your campaign?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">When your email marketing goal is to generate business leads, conversion rates are incredibly important. They shall reveal to you how successful your newsletters are at generating leads and prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you like to measure the conversion rate of your emails, you\u2019ll have to integrate your email platform and web analytics. You can accomplish this by creating unique URL trackers for your email links that shall identify the source of that click as coming from a specific email campaign.<\/span><\/p>\n<h3 style=\"line-height: 1;\"><span style=\"font-size: 24px;\"><span style=\"font-size: 16px;\"><span style=\"font-size: 24px;\">Bounce Rate<\/span><br \/><\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bounce Rate is the percentage of your total emails sent that could not be successfully delivered to the desired recipient\u2019s inbox. \u2018Hard\u2019 and \u2018Soft\u2019 Bounces are the two types of Bounce Rates.<\/span><\/p>\n<p><b>Hard Bounces:<\/b><span style=\"font-weight: 400;\"> happen due to closed, invalid or non-existent email addresses. As the ISPs<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">(internet service providers) use bounce rates as one of the key factors to label an email sender\u2019s reputation, hard bounce addresses should be immediately removed from your email database. These emails will never get delivered to your recipient\u2019s address anyway.<\/span><\/p>\n<p><b>Soft Bounces: <\/b><span style=\"font-weight: 400;\">this may happen due to temporary problems with a valid email address in your database. It could be an overfull inbox or server issue. Retrying by sending your email message would be needed and okay.<\/span><\/p>\n<p style=\"line-height: 1;\"><span style=\"font-size: 16px;\">How is the Bounce Rate calculated? <\/span><span style=\"font-weight: bold;\">(Total number of bounced emails \u00f7 Number of emails sent) * 100<\/span><\/p>\n<p><em><span style=\"font-size: 16px;\">How valuable is a bounce rate for your campaign?<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">A bounce rate might not be directly linked to your email marketing efforts but having too many hard bounces would not be good for your online business\u2019 reputation in the eyes of your ISP (Internet Service Provider)<\/span><\/p>\n<h3 style=\"line-height: 1;\"><span style=\"font-size: 24px;\">List Growth Rate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">List Growth Rate is the overall rate at which your email list is growing and adding up more contacts. Its growth shall help you expand your audience and position yourself as an industry expert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How Is the List Growth Rate calculated? ([(Number of new subscribers) minus (Number of unsubscribes + email\/spam complaints)] \u00f7 Total number of email addresses on your list]) * 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">List Growth Rate is the second next important analytic to CTR, as this shall give you access to a new target audience base as it grows.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How valuable is the list growth to your email marketing campaign?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">As there\u2019s a natural decay involved in any email marketing list, it\u2019s very important to pay attention to growing your subscriber database and maintaining it.<\/span><\/p>\n<p style=\"line-height: 1;\"><span style=\"font-size: 24px; font-family: inherit; font-style: inherit; font-weight: bold;\">Email Sharing\/Forwarding Rate<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email Sharing\/Forwarding Rate is the percentage of email recipients who click on the \u201cshare\u201d or \u201cforward\u201d button to share your email content with their social network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How is the Email Sharing\/Forwarding Rate calculated? (Number of clicks on a share and\/or forward button \u00f7 Number of total delivered emails) * 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though how often your article or content is getting shared or forwarded might not immediately affect your email marketing by sharing or forwarding your content, you can create new contacts for your database. So, your readers must be encouraged to pass along your email to family, friends or acquaintances in their circle.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Why are Email Sharing and Forwarding Rates valuable for your email marketing campaigns?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Keeping track of the sharing rates of your articles or posts would bring you a better sense of the kind of content that your audience prefers. Your future email campaign strategies can be better planned with this metric\u2019s use.<\/span><\/p>\n<h3 style=\"line-height: 1;\"><span style=\"font-size: 24px;\"><span style=\"font-size: 16px;\"><span style=\"font-size: 24px;\">Overall ROI<\/span><br \/><\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The overall return on investment (ROI) for your email campaigns is the total revenue divided by your total spending in simple words.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How is the ROI calculated? [($ in additional sales made minus $ invested in the campaign) \u00f7 $ invested in the campaign] * 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Above, we have shared the most basic formula to calculate ROI. Depending on your specific business needs, you might like to use a different one that works for you. Setting up an SLA (Service-Level Agreement) system to assign different values to various types of leads based on their likelihood to generate revenue for your company works well.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How valuable is the ROI for your email marketing campaign?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Knowing the number of leads generated via email marketing and the amount of potential revenue those leads could generate for your course would help the sales and marketing teams to evaluate the strategies &amp; worth of investing in future email marketing campaigns to drive real or tangible results for your <\/span><a href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-yukti-kapoor-mehandiratta-turned-her-passion-for-coaching-into-a-thriving-online-business\/\"><span style=\"font-weight: 400;\">online business<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 style=\"line-height: 1; font-size: 24px;\">Open Rate<\/h3>\n<p><span style=\"font-weight: 400;\">Open Rate is the percentage of email recipients who open the sent email to them. And, to an extent, this is a little tricky metric as well. The reason is that many of your email users are likely to have image-blocking enabled on their email clients. In that case, even if they have opened your email, they won\u2019t be counted in your open rate. So, this metric\u2019s accuracy &amp; reliability remains uncertain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers should focus on optimizing their clickthrough rates for better results.<\/span><\/p>\n<p><b><i>How valuable is the Email Open Rate for your email marketing campaign?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Open Rate metric can deliver real value if utilized as a comparative metric. For example, if you compare the particular week\u2019s email open rates to your last week\u2019s set list, you might be able to gain some real insights since, in this case, you have somewhat controlled variables.<\/span><\/p>\n<h3 style=\"line-height: 1;\">Unsubscribe Rate<\/h3>\n<p><span style=\"font-weight: 400;\">Unsubscribe Rate is the percentage of email recipients who unsubscribe from your email list after opening your emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This Metric Is Also Slightly Uncertain In Terms Of Providing A Reliable Picture Of Any Healthy Email List. Many Subscribers Skip The Formal Unsubscribe Process. They Just Stop Opening, Reading, Or Clicking On Your Email Messages. That\u2019s Why Click-Through Rates And Conversion Rates Serve A Better Purpose To Watch Out For Unengaged Subscribers On Your List.<\/span><\/p>\n<p><b><i>Read to know more about: <\/i><\/b><a href=\"https:\/\/knorish.com\/blog\/email-marketing\/top-7-email-marketing-dos-donts-you-cant-miss-4-amplifies-open-rates\/\"><i><span style=\"font-weight: 400;\">Top 7 Email Marketing Do\u2019s &amp; Don\u2019ts you can\u2019t Miss (#4 Amplifies Open rates)<\/span><\/i><\/a><\/p>\n<p><em style=\"font-family: inherit; font-size: 29px;\"><span style=\"font-size: 16px; font-weight: normal;\">How valuable is an unsubscribe rate for your email marketing campaign?<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Checking The Unsubscribe Rate At Least Monthly Is Recommended To Keep Track Of Your Overall List Growth Rate.<\/span><\/p>\n<h3 style=\"font-weight: normal; line-height: 1;\"><em><span style=\"font-size: 24px;\">Which Metrics would work to track &amp; Optimise your Email Marketing Campaigns?<\/span><\/em><\/h3>\n<p><span style=\"font-weight: 400;\">Email Marketing Goals Can Be Business-Specific. You Must Determine Exactly What You\u2019re Trying To Achieve With Your Email Marketing Campaign Before You Start Creating And Rolling It Out For The Prospects. For An Online Academy, Consider Keeping Track Of Subscriber List Growth &amp; Unengaged Subscribers Listing In Particular.<\/span><\/p>\n<p style=\"line-height: 1;\"><span style=\"font-size: 16px;\"><span style=\"font-size: 24px;\">How would you like to align your specific goals with those key metrics?<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">(a) Subscriber List Growth Rate Metric would support your focus on growing the top of your sales funnel. So, the Subscriber List Growth Rate would make itself one of the most important email marketing metrics as it :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-attracts more visitors to your site<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">-increases sign-ups<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">-gets more followers for your blog<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">-promotes free trial sign-ups, etc<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(b) Unengaged Subscribers must be removed from your email marketing database because grey mailing (sending mails to the unengaged audience) might land you in spam categories where your emails will technically get sent plus delivered but won\u2019t necessarily be opened and read.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since at <\/span><a href=\"https:\/\/knorish.com\/\"><span style=\"font-weight: 400;\">Knorish<\/span><\/a><span style=\"font-weight: 400;\">, we offer a free MailChimp Integration feature it would be helpful for you to read their Turning measurements into action tips in addition to this information. After all, understanding your email campaigns&#8217; impact on your marketing KPIs contributes to your overall objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good email marketing platform gathers and reports important metrics. But applying the human touch to them only can translate them into result-bearing campaigns. The more you are empowered to measure your success, the better you become at it.<\/span><\/p>\n<h3><span style=\"font-size: 16px;\"><span style=\"font-size: 24px;\">The Bottom Line of Navigating Email Marketing Metrics<\/span><br \/><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Be smart about which metrics you\u2019re tracking for your email marketing campaigns. Effectively measure your email performance. Keep your email list healthy. As long as you determine each of those, you\u2019re on the right track to delivering more effective email marketing campaigns for your online academy.<\/span><\/p>\n\n\n<figure class=\"gb-block-image gb-block-image-3798bbcc\"><a href=\"https:\/\/knorish.com\/pricing.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"240\" class=\"gb-image gb-image-3798bbcc\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-14.jpeg\" alt=\"\" title=\"Take-your-expertise-online.-Get-started-with-Knorish-for-free-14\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-14.jpeg 1200w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-14-500x100.jpeg 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-14-768x154.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a lot that goes into running successful email marketing campaigns. In this blog, we\u2019ll touch upon the most critical components of optimized emailing and the common email marketing mistakes you might be making, which every email marketer would know, Knowing the problem in itself is the beginning of remedial efforts. At the end of &#8230; <a title=\"Track &#038; Optimize Your Email Marketing Performance For Online Courses\" class=\"read-more\" href=\"https:\/\/knorish.com\/blog\/grow-your-business\/track-optimize-your-email-marketing-performance-for-online-courses-knorish\/\" aria-label=\"More on Track &#038; Optimize Your Email Marketing Performance For Online Courses\">Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":1438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Track &amp; Optimize Your Email Marketing Performance For Online Courses - Recommended read articles<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/knorish.com\/blog\/grow-your-business\/track-optimize-your-email-marketing-performance-for-online-courses-knorish\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Track &amp; Optimize Your Email Marketing Performance For Online Courses - Recommended read articles\" \/>\r\n<meta property=\"og:description\" content=\"There\u2019s a lot that goes into running successful email marketing campaigns. In this blog, we\u2019ll touch upon the most critical components of optimized emailing and the common email marketing mistakes you might be making, which every email marketer would know, Knowing the problem in itself is the beginning of remedial efforts. At the end of ... 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