{"id":46,"date":"2021-04-06T00:00:00","date_gmt":"2021-04-06T00:00:00","guid":{"rendered":"http:\/\/www.knorish.com\/blog\/?p=46"},"modified":"2023-04-04T06:04:07","modified_gmt":"2023-04-04T06:04:07","slug":"how-sarvanan-uses-the-4cs-model-to-accelerate-growth-in-his-life-coaching-business-knorish","status":"publish","type":"post","link":"https:\/\/knorish.com\/blog\/creator-stories\/how-sarvanan-uses-the-4cs-model-to-accelerate-growth-in-his-life-coaching-business-knorish\/","title":{"rendered":"How Sarvanan Uses The 4Cs Model To Accelerate Growth In His Life Coaching Business?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A K Sarvanan is a therapist, life coach, mentor, and entrepreneur who has been helping thousands of people transform the way they experience and live life. Professionals, experts, students, and people from all walks of life approach him to learn the art of living an entire life and to find answers to their problems.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For over 25 years, Sarvanan has been active in diverse geographies and industries, facilitating individuals and groups to dissolve inner resistance to success, growth, and enhancement. This is the story of<\/span><a href=\"https:\/\/garbhaham.in\/\"> <span style=\"font-weight: 400;\">Garbhaham.in,<\/span><\/a> <span style=\"font-weight: 400;\">founded by A. K Sarvanan. The academy is a school of applied Yogic &amp; Vedantic Sciences that offers learners a host of offline and online coaching, training, and transformational programs.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This post has excerpts from the live webinar where he shared his strategies for pricing, offering content and support to learners with insights on how he is building a digital coaching empire.<\/span><\/p>\r\n<blockquote>\r\n<p><span style=\"font-weight: 400;\">Watch the replay of the live webinar with A K Sarvanan where he explains how he uses Knorish to offer a host of digital products that customers love to engage with: Accelerate Digital Sales with 4Cs<\/span><\/p>\r\n<\/blockquote>\r\n<p><span style=\"font-weight: 400;\">From the learning concepts and development industry, Sarvanan understood the harsh realities of <\/span><a href=\"https:\/\/knorish.com\/blog\/getting-started\/how-to-build-a-profitable-online-course-2\/\"><span style=\"font-weight: 400;\">building an online course<\/span><\/a><span style=\"font-weight: 400;\"> business from scratch. He wanted to do justice to the promises of delivering happiness and cure at scale while considering the cost of his time and effort involved in such a business.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u00a0What he was looking for was a solution that let him automate the majority of the logistics managing an online business so that he could focus on what mattered the most: sales &amp; marketing.<\/span><\/p>\r\n<h3 style=\"font-weight: bold;\">Building a holistic online business<\/h3>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2627 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/04\/4314545-500x331.jpg\" alt=\"\" width=\"885\" height=\"586\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/04\/4314545-500x331.jpg 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/04\/4314545-768x509.jpg 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/04\/4314545.jpg 1280w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">After much research, Saravanan chose<\/span><a href=\"https:\/\/knorish.com\/\"> <span style=\"font-weight: 400;\">Knorish<\/span><\/a><span style=\"font-weight: 400;\"> to build his website that offered online courses and live workshops. The platform has enabled him to develop and maintain the entire site, update course content, build sales funnels, launch new courses, create landing pages, and much more, all by himself. The courses offer learners with<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily learning concepts via drip-feed emails<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have multiple media options to deliver content<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer live sessions, group sessions, webinars<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-demand access to pre-recorded courses for self-paced learning<\/span><\/li>\r\n<\/ul>\r\n<blockquote>\r\n<p><i><span style=\"font-weight: 400;\">\u201cMy ultimate goal is to attain maximum Personal Freedom, Help people transform, and generate a sustainable income from my Academy. I am ready to give its due time, effort &amp; investment. The more you focus on value addition, and being of service to your community, the better things will surely get over time. As a course creator, I am committed to my courses, and learners.\u201d \u2013 A K Sarvanan, Founder \u2013 garbhaham.in<\/span><\/i><\/p>\r\n<\/blockquote>\r\n<p><span style=\"font-family: inherit; font-size: 29px; font-style: inherit; font-weight: bold;\">The 4Cs Model For Sales<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The academy offerings are based on the user persona, the niche, and the intent of those users. The offerings depend on three primary aspects: personal time involvement, effort, and the cost of the two. <\/span><i><span style=\"font-weight: 400;\">That\u2019s why it uses the 4Cs model to engage the target audience and enable holistic human learning for its learners, offering on-demand Content, Courses, Coaching, and Consulting.<\/span><\/i><\/p>\r\n<p><span style=\"font-weight: 400;\">This means that any offering from the academy is based on the time and effort required from the instructor per learner. Higher the involvement, the higher the pricing.\u00a0<\/span><\/p>\r\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2630 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/04\/The-4Cs-Model-500x281.webp\" alt=\"\" width=\"822\" height=\"462\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/04\/The-4Cs-Model-500x281.webp 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/04\/The-4Cs-Model-768x432.webp 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/04\/The-4Cs-Model.webp 1280w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\" \/><\/h3>\r\n<ul>\r\n<li style=\"text-align: left;\">\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Blogs, free webinars, High-value Content on Social Media Pages)<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Courses<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Online, self-paced courses containing pre-recorded videos and lectures are low priced, the effort needed only on sales &amp; marketing, less effort is required from the instructor once the methods go live.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Coaching: Group &amp; One on One<\/b>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Group Coaching: Webinars for large-scale groups, online meetings for a more personal touch, pricing may vary basis duration, participation, the intent of the sessions, and engagement period.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Individual coaching sessions may consume the maximum time and effort of the instructor. Hence, it is always based on pre-determined time allocation, and priced basis time and effort required; as such individual learners get access to highly personalized sessions customized to their needs.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consulting<\/b>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Offering a highly customized experience to businesses and institutions, developing training programs for them, training employees. This truly enables the business to offer 360 programs to individuals and businesses offline and online.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">This progression of a typical learner from the initial product to the last creates a clear insight into the lifetime value of the revenue that can be generated. This also serves the academy and the marketing team insights into the marketing efforts needed to take a user through this journey.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">What we love about Garbaham is that you\u2019re trying to solve a problem holistically not just in the mission of the entire company and the academy but also from the point of creating offerings that actually interact with the users in multiple ways.<\/span><\/p>\r\n<\/li>\r\n<\/ul>\r\n<p><i><span style=\"font-weight: 400;\">\u201cIt works for how one way the product works. If my goal is to bring transformation in people. And I do know that they need to continuously engage with me for transformation. Then I need to have an entry pricing. And I need to have a premium price where I need to have to directly interact with them.\u00a0<\/span><\/i><\/p>\r\n<p><i><span style=\"font-weight: 400;\">For the entry level, I will do a lot of Facebook ads, and spend a lot of money over there. And for an unknown person, I am not a famous Yoga Guru that people look at my face. Come and pay 3000 Rs. 10000 or 80000 Rs. That\u2019s going to take a long time.\u00a0<\/span><\/i><\/p>\r\n<p><i><span style=\"font-weight: 400;\">So! if they can spend 500, 600 then buy my courses, and experience the change, then perhaps they\u2019ll be able to spend perhaps 10,000 then more. So, here two things happen. One is they are continuously engaged with me. No. 2 even if they are financially constrained, they can still take my offer.\u00a0<\/span><\/i><\/p>\r\n<p><i><span style=\"font-weight: 400;\">So, all the money I invest in Facebook ads returns to me. The level of transformation happens in them. The more they transform, the more they can see more success. And they get motivated to invest more. So, this is how we look at it.\u201d \u2013 A K Sarvanan. An excerpt from the webinar<\/span><\/i><\/p>\r\n<p><i><span style=\"font-weight: 400;\">Watch the live webinar replay here:<\/span><\/i><a href=\"https:\/\/academy.knorish.com\/page\/accelerate-digital-sales-with-4cs\"> <i><span style=\"font-weight: 400;\">Accelerate Digital Sales with 4Cs<\/span><\/i><\/a><\/p>\r\n<h4 style=\"font-weight: bold;\">Marketing Strategies For Business Growth<\/h4>\r\n<ul style=\"list-style-type: circle;\">\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook and Instagram are a goldmine of leads. As an entry point into the funnel, the academy uses the ads platform to drive leads to sign up for their transformational programs, such as daily yoga sessions.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinars bring more traffic and lead to the site. Since webinar signups are indicative of high intent. Retargeting such leads allows one to get more qualified leads at much cheaper costs than direct conversion ads.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos and content shared on YouTube, and Instagram are other excellent sources for organic traffic in the long run. The key to success is enabling great SEO on your YouTube content to make it more search-friendly. At the same time, ensuring each content piece has links to a certain Call-To-Action. While YouTube content is a fine example of a \u201cfree sample\u201d marketing strategy, his webinars help him to outreach to his Target Audience as they create a need for more intervention.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blogs are another great source of traffic when done right, Invest in creating high-value content pieces, get the SEO done right, target the right keywords, and keep updating the content periodically. As Sarvanan explained, blog promotion happens more organically as blogs can be highly engaging.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Another great advantage of using Knorish is offering discounts through coupons. The academy offers a host of programs at various discounts basis seasonality, demand, and special programs and sessions.<\/span><\/li>\r\n<\/ul>\r\n<h4><strong>Sarvanan&#8217;s advice for other course creators<\/strong><\/h4>\r\n<ol>\r\n<li style=\"text-align: left;\">Affirm your resolve. Release your energies. Set on a new journey. You\u2019ll do yourself a favour. Rest is taken care of in the process. We agree. If you are thinking about sharing your knowledge and working out ways of how to go online with it, <a href=\"https:\/\/knorish.com\" rel=\"noopener\">Knorish <\/a>could be that to convert your knowledge into a digital business.<\/li>\r\n<li style=\"text-align: left;\">Webinars are most effective when the instructor or the hosts do 10-15% of the talking. These sessions should make people get engaged in the conversation 85% of the time. Otherwise, they\u2019ll shut off their video and leave and may not come back. So, structure your content and plan your session accordingly. Thankfully, access to Zoom&#8217;s premium webinar feature allows you to conduct polls, Q&amp;A, share your screen for presentations, annotate screen and do much more. So manage your webinars the way that makes your session interactive, and engaging.<\/li>\r\n<li style=\"text-align: left;\">Sarvanan vouches for the pre-recorded basic Yoga sessions or courses where basically anybody can take the courses or sessions as per their convenience. One key strategy to acquiring new paying customers at super low costs has been to price those sessions almost free of cost or minimally. Once participants see positive results, they\u2019ll accept your invitations to paid content or sign up on those paid sessions when retargeted through ads.<\/li>\r\n<\/ol>\r\n<p>It\u2019s great seeing people follow their passion to share their knowledge, impact the lives of thousands and make a mark in their chosen fields. As a progressive and one-stop knowledge platform, we can\u2019t wait to see where our course creators go from here riding on their success wave. While Sarvanan specializes in helping people understand their subconscious minds, clear their negative patterns, and identify and switch their limiting restrictions and beliefs through his digital business &#8211; garbhaham.in, thousands of other creators are already using Knorish to build and launch their academies that sell courses and content. And you too can create the same success story on these lines. Take a moment and shred off your inertia or inner fear to walk in the footsteps of Sarvanan and launch your own online academy. All that&#8217;s needed is to leave your comfort zone and start taking action to build a future that you have envisioned for yourself.<\/p>\r\n<p>Get ready to celebrate the creation of your own online course that shall help you teach any subject, even hypnotherapy &amp; yoga to be available for purchase from anywhere in the world!<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n<figure class=\"gb-block-image gb-block-image-a6979976\"><a href=\"https:\/\/knorish.com\/pricing.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"240\" class=\"gb-image gb-image-a6979976\" title=\"Take-your-expertise-online.-Get-started-with-Knorish-for-free-23\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-23.jpeg\" alt=\"\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-23.jpeg 1200w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-23-500x100.jpeg 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-23-768x154.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>A K Sarvanan is a therapist, life coach, mentor, and entrepreneur who has been helping thousands of people transform the way they experience and live life. Professionals, experts, students, and people from all walks of life approach him to learn the art of living an entire life and to find answers to their problems. For &#8230; <a title=\"How Sarvanan Uses The 4Cs Model To Accelerate Growth In His Life Coaching Business?\" class=\"read-more\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sarvanan-uses-the-4cs-model-to-accelerate-growth-in-his-life-coaching-business-knorish\/\" aria-label=\"More on How Sarvanan Uses The 4Cs Model To Accelerate Growth In His Life Coaching Business?\">Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":1552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-46","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creator-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How Sarvanan Uses The 4Cs Model To Accelerate Growth In His Life Coaching Business? - Recommended read articles<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/how-sarvanan-uses-the-4cs-model-to-accelerate-growth-in-his-life-coaching-business-knorish\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How Sarvanan Uses The 4Cs Model To Accelerate Growth In His Life Coaching Business? - Recommended read articles\" \/>\r\n<meta property=\"og:description\" content=\"A K Sarvanan is a therapist, life coach, mentor, and entrepreneur who has been helping thousands of people transform the way they experience and live life. 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