{"id":49,"date":"2021-01-29T00:00:00","date_gmt":"2021-01-29T00:00:00","guid":{"rendered":"http:\/\/www.knorish.com\/blog\/?p=49"},"modified":"2023-06-21T12:24:31","modified_gmt":"2023-06-21T12:24:31","slug":"from-school-to-ivy-league-university-prep-to-a-successful-online-course-knorish","status":"publish","type":"post","link":"https:\/\/knorish.com\/blog\/creator-stories\/from-school-to-ivy-league-university-prep-to-a-successful-online-course-knorish\/","title":{"rendered":"From School To Ivy League University Prep to a Successful Online Course"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">An online course business allows you to sell your online courses from your website using your existing skills and knowledge. It will enable you to become your boss. This is probably one business where you don\u2019t need much investment. It sets you free from the 9-to-5 grind. It lets you work from home with zero employees and save on rentals.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, people create<\/span><a href=\"https:\/\/knorish.com\/blog\/getting-started\/6-myths-about-online-courses\/\"><span style=\"font-weight: 400;\"> online courses<\/span><\/a><span style=\"font-weight: 400;\"> either because they are passionate about a specific topic and want to share their knowledge with others and, in the process, make money online. Many also do it to teach and inspire thousands of people worldwide and actually make a massive difference in the lives of learners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is exactly what people prefer today. Work that gives meaning to their life, a purpose, freedom to pursue what they wish, and the financial stability to achieve more incredible things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Knorish alone, thousands of such entrepreneurial individuals have found their financial freedom doing what they do best \u2013 sharing their knowledge of what they do best and making money while doing it. And this is another testimony to online success.<\/span><\/p>\n<h3 style=\"font-size: 30px;\">Meet <strong>Shaurya Sinha<\/strong>, founder of sleepdeprivedreamers<\/h3>\n<p><span style=\"font-weight: 400;\">Much known for his oratory skills and philanthropic initiatives, Shaurya is a young entrepreneur, an online course creator, a YouTuber, a filmmaker, a writer, and an Indian admitted to Stanford\u2019s class of 2025.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He is also the proud winner of the Pradhan Mantri Bal Shakti Puraskar: President\u2019s Award 2020. Psychology is his favourite subject. For the past few years, he has been working with children and adults with disabilities as an advocate, volunteer, filmmaker, and social entrepreneur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All in all, his story would inspire generations and present you, too, with every good reason to not wait to act until an opportunity presents itself. And this is why we are sharing his story with you so that you can learn more about his journey as an entrepreneur, online course creator and instructor. After all, anyone who builds a six-digit online business from scratch by just using a phone and a laptop is bound to have learned some valuable lessons along the way.<\/span><\/p>\n<p><strong style=\"font-size: inherit;\"><em>Discover his journey to online course business success, watch the webinar replay<\/em><\/strong><\/p>\n<div class=\"hs-embed-wrapper hs-fullwidth-embed\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; min-width: 256px; display: block; margin: auto;\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.5%; margin: 0px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/vwYmJjmgWp8?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/vwYmJjmgWp8?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<h3><span style=\"font-size: 24px;\">The inspiration behind the name<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cI really liked the phrase sleep deprived dreamer because, for me, it was trying to realize your dreams not when you\u2019re sleeping but when you\u2019re actually wide awake,\u201d says Shaurya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it has turned out to be true in his case. Getting accepted into Stanford, where chances of acceptance stand at just 4% on average, he had nailed it. Since then, he has ensured that his knowledge and expertise are now available for all students like him who aspire to excel in their field. Here\u2019s precisely what he did, and it\u2019s fascinating.<\/span><\/p>\n<p><span style=\"font-family: inherit; font-size: 30px; font-style: inherit;\">His Go To Marketing Strategy for Course Sales Success: YouTube Videos and Community<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2619 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/01\/image_-3-500x281.jpg\" alt=\"\" width=\"823\" height=\"463\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/01\/image_-3-500x281.jpg 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/01\/image_-3-768x432.jpg 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/01\/image_-3.jpg 1280w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">He used the power of the Internet, and with some time on his hand during the lockdown, he started creating videos for his YouTube channel. On that YouTube channel, he consistently offered valuable content accessible to all hoping other<a href=\"https:\/\/en.wikipedia.org\/wiki\/Ivy_League\"> IVY League<\/a> aspirants would benefit from the learning &amp; experience that he had gained over a period of four years while he was working on his own United States College Admissions rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this was the same information for which the private counsellors generally charge a couple of lakhs. Within a few months, he has built a strong YouTube community of 23,000 subscribers \u2013 people across 25 countries who saw in-depth value in his knowledge. And that\u2019s really impressive!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, YouTube is designed for something other than authentic learning. Once he realized that, to ensure maximum impact and enable deep understanding for other students, Shaurya started working on launching his own online course for college applications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being super fanatic about his academic goals, and social responsibilities, he kept building his following and understood the potential for his knowledge and expertise.<\/span><\/p>\n<p><strong>YouTube won\u2019t let you monetize your online course, you really need a platform. And that\u2019s where Knorish enabled the ecosystem.\u00a0<\/strong><\/p>\n<h3 style=\"font-size: 24px;\"><span style=\"font-size: 30px;\"><strong>Launch of the first Online Course\u00a0<\/strong><\/span><\/h3>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2620 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/01\/s2-500x281.webp\" alt=\"\" width=\"959\" height=\"539\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/01\/s2-500x281.webp 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/01\/s2-768x432.webp 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2021\/01\/s2.webp 1280w\" sizes=\"auto, (max-width: 959px) 100vw, 959px\" \/><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Based on his online learning platform from YouTube, within two weeks of course launch, his course was very well received and registered sales worth 1.5 lakhs. It\u2019s no wonder that at 17; he added another accomplishment to his credit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0For an intelligent and bright boy whose videos on the prestigious universities&#8217; application process have been viewed by over 930,000 people globally, it didn\u2019t come across as a surprise. The twist in the story is that in such a highly adult professionals-dominated arena, how did he garner a name for his brand and<\/span><a href=\"https:\/\/academy.knorish.com\/\"><span style=\"font-weight: 400;\"> Academy on Knorish<\/span><\/a><span style=\"font-weight: 400;\"> he created by the name <\/span><\/p>\n<p><b>Sleep Deprived Dreamers?<\/b><\/p>\n<h4><span style=\"font-size: 18px;\">An online journey getting stronger day-by-day<\/span><\/h4>\n<blockquote><p><em>\u201cThe biggest insecurity people have is you know I don\u2019t know coding, I don&#8217;t know HTML. What will I do? How can I possibly create an entire thing out of nothing\u201d? is how he puts it.\u00a0<\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Knorish helped him bay off any hesitation initially to jump into creating his course and launch it. As an 18-year-old young entrepreneur, the platform has not only enabled him to launch his entire online course business but also helped him win his fanfare in return. He thinks all it takes is knowledge, a laptop, and a Knorish platform to get empowered.<\/span><\/p>\n<p><em><span style=\"font-size: 18px;\"><strong>Here\u2019s Shaurya\u2019s advice to fellow entrepreneurs who are trying to sell their niche Online Course<\/strong> &#8211; (excerpts from the webinar)<\/span><\/em><\/p>\n<p><em>\u201cIt took me 4 days to create my Knorish site, upload my content and publish it. Kudos to the Super helpful Support Team of Knorish!\u201d<\/em><\/p>\n<ul>\n<li>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Structure Your Course Around Your Target Audience<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Just like how I did. I have my course spread into four big chunks, viz\u2014reflecting\/Thinking, Storytelling, followed by Writing &amp; Editing. Further, before you create your first (or your next) online course, make sure you address the needs of your target audience. In my case, since the course is for the US Colleges Admission process Essay writing, I created my YouTube presence.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make Content Creation Really your forte <\/b><span style=\"font-weight: 400;\">Today, when I\u2019m happily riding on the success of my online course business, certain basics are what I always keep in mind. I\u2019m clear that :<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">My course provides highly valuable content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">My course keeps the learning interest of my students close to my heart.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Build a Substantial Following on Social Channels <\/b><span style=\"font-weight: 400;\">Building an email list of people who are in your target market is not just enough. When I launched my course, I had my ready-to-sell market waiting for me because I had created a whopping 26,000-strong subscriber community. Not just that, I experimented with my audience by rolling out Pilot Course Series on my YouTube channel before I finally decided to launch it.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email Marketing, Discussion Forums Help <\/b><span style=\"font-weight: 400;\">When it comes to creating your email list, the key is to consistently provide value to your subscribers for free. I made perfect use of the integration features on Knorish. I haven\u2019t run any Paid Ads till now. But I researched well the marketing aspects of my potential course. I nurtured my YouTube channel and used the Email marketing feature on the platform. Contributed on forums like Reddit-where I could reach a cosmopolitan audience.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Give enough value to the audience<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Leave your camera phobia behind and make some really high-quality content. Start getting used to the attention you get on screen. You can make your video content simply using your regular smartphone too. In the beginning, I decided to make my course interactive, where I could have 25 full-length interviews with students who\u2019ve gotten into Ivy League colleges. To date, I review my students\u2019 college application essays and give them one time, really detailed feedback. I try to level up my content compared to what other people are offering to stay ahead of the game.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Price your course according to input and your labour.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u201cAs an 18-year-old, I\u2019m often skeptical of asking for money. Initially, I hesitated about having a challenging course at the price tag of 195 US$. But then, I had passed the test of creating credit courses\u201d, says Shaurya.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">His strong following on YouTube and his success in getting through the application process stage in several selective colleges in the United States, including Stanford simply was self-explanatory for the price tag his courses came with. Here we think that when you communicate your message credibility and are committed to adding a constant value to your courses, half the job is done that requires you to convince your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He went one step ahead and introduced a scholarship graduate program and discount vouchers for early 50- That was indeed helpful to establish his credentials still better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last but not least, choose the user-friendly knowledge platform to launch your course. <\/span><i><span style=\"font-weight: 400;\">I can guarantee that the quality of your online course is extremely good with Knorish, <\/span><\/i><span style=\"font-weight: 400;\">says Shaurya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what next? Are you the one keen to replicate young Shaurya\u2019s success?<\/span><\/p>\n<figure class=\"gb-block-image gb-block-image-2d98ab8a\"><span style=\"font-weight: 400;\">The potential of the eLearning industry is very promising. By 2025, this industry will be worth $325 billion. And this is the best time to jump in and<\/span><a href=\"https:\/\/knorish.com\/blog\/funnels\/one-or-more-how-many-courses-do-you-need-to-start-an-online-academy\/\"><span style=\"font-weight: 400;\"> start your online academy<\/span><\/a><span style=\"font-weight: 400;\">. No office space needed, no employees, just you, your knowledge, and Knorish! The time to launch an <\/span><a href=\"https:\/\/knorish.com\/blog\/creator-stories\/indias-first-luxury-b-school-launches-an-online-course-with-knorish\/\"><span style=\"font-weight: 400;\">online course with Knorish<\/span><\/a><span style=\"font-weight: 400;\"> could never be better!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sign up for your free trial to get started here by clicking on this link if you still need to.<\/span><\/p>\n<p><a href=\"https:\/\/knorish.com\/pricing.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"gb-image gb-image-2d98ab8a\" title=\"Take-your-expertise-online.-Get-started-with-Knorish-for-free-25\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-25.jpeg\" alt=\"\" \/><\/a><\/figure>\n<p><!-- \/wp:generateblocks\/image --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An online course business allows you to sell your online courses from your website using your existing skills and knowledge. It will enable you to become your boss. This is probably one business where you don\u2019t need much investment. It sets you free from the 9-to-5 grind. It lets you work from home with zero &#8230; <a title=\"From School To Ivy League University Prep to a Successful Online Course\" class=\"read-more\" href=\"https:\/\/knorish.com\/blog\/creator-stories\/from-school-to-ivy-league-university-prep-to-a-successful-online-course-knorish\/\" aria-label=\"More on From School To Ivy League University Prep to a Successful Online Course\">Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":1415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-49","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creator-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>From School To Ivy League University Prep to a Successful Online Course<\/title>\r\n<meta name=\"description\" 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