{"id":55,"date":"2020-12-15T00:00:00","date_gmt":"2020-12-15T00:00:00","guid":{"rendered":"http:\/\/www.knorish.com\/blog\/?p=55"},"modified":"2023-04-04T06:04:22","modified_gmt":"2023-04-04T06:04:22","slug":"how-to-use-quora-to-sell-online-courses-faster","status":"publish","type":"post","link":"https:\/\/knorish.com\/blog\/funnels\/how-to-use-quora-to-sell-online-courses-faster\/","title":{"rendered":"How to use Quora to sell Online Courses faster?"},"content":{"rendered":"

What is the best online course for digital marketing? Which is the best online cooking course? Ever searched questions like these on google? With question-based searches becoming increasingly popular, questions like these are now commonly showing up high on google searches.<\/span><\/p>\r\n

What this means is that if there\u2019s a platform with this exact same question with many people viewing the answer to these questions, chances are that link will show up on the first page of the search bar. And that is just one of the benefits of engaging with your audience on Quora.<\/span><\/p>\r\n

In fact, studies show that Quora gets approximately 2.1 million active users daily, which might seem like a small number when compared with Facebook groups and other social networks. But it still is a powerful platform nonetheless. But first\u2026<\/span><\/p>\r\n

<\/p>\r\n

What is Quora?<\/strong><\/h3>\r\n

\"\"<\/strong><\/p>\r\n

Quora is a question-answer platform that people use with varying interests and questions ranging from hobbies to experiences to something as basic as the \u2018How to change a light bulb\u2019 exist on the platform. Users can ask any question, and other users from across the world answer the questions they want.<\/span><\/p>\r\n

How do you know if the answer you get is correct? Simple! Power of the People! Users upvote the answers they find the most interesting, true or factually correct. If you can think of a question, you will find an answer on quora.<\/span><\/p>\r\n

So What Makes Quora A Great Marketing Platform?<\/b><\/h3>\r\n

Quorans <\/span>(Users of Quora)<\/span><\/i> use their knowledge, expertise, and experiences to help others on the platform. All of this makes Quora a great way to interact with like-minded users while sharing something meaningful. Users can follow any number of topics and get shown the most viewed questions and answers from that topic.<\/span><\/p>\r\n

SO HOW DOES MARKETING COME INTO THE PICTURE?<\/b><\/h4>\r\n

It has been reported that in 2020, Quora has over 600 million active users per month, which means users are constantly scrolling through Questions, reading answers and interacting with people all around with comments and answers of their own.<\/span><\/p>\r\n

The element of surprise surrounding the next question intrigues and engages Quorans. With promotional content being relatively new to the forum, content creators and business owners can also promote specific questions and get more traffic diversion to their sites and pages.<\/span><\/p>\r\n

USING QUORA TO SELL ONLINE COURSES<\/b><\/h4>\r\n

With around 45.5% of the Quorans within the age bracket of 18-24, Quora could be the perfect platform to use to sell your online courses effectively, especially since this is also the age group that is most comfortable pursuing online courses. Answering queries and questions can help in engaging and capture prospective learners.<\/span><\/p>\r\n

However, their queries and questions need to be in sync with your area of expertise. This allows you to provide your expertise with answers while providing an opportunity to target with links to your academy.\u00a0<\/span><\/p>\r\n

And when you promote your answer to a question, the reach gets catalyzed, and the answer is then shown to hundreds of thousands of people. So when you have a link added in your answer about your online course, you can direct thousands of very interested users to your online course page.<\/span><\/p>\r\n

This way you not only generate leads but can engage your existing learner base with Quora, besides building brand awareness on a very interesting platform. With this, learners can join your courses and share links for your course page with their followers enabling you to <\/span>sell your online courses faster.<\/span><\/a><\/p>\r\n

All of this makes Quora a great place to channel your marketing efforts for your Online Academy. Let\u2019s see in further detail how you can benefit from using it:<\/span><\/p>\r\n

Key to driving course sales with Quora: Establishing thought leadership<\/u><\/h4>\r\n

Once you sign up on Quora as a user, the first thing you must do is create your profile and highlight your experience, credibility, and niche. This is the most important step to look at before you start marketing and selling online courses. Because when your profile is listed as a thought leader in the domain, learners respond well to your brand.<\/span><\/p>\r\n

How to setup thought leadership in a domain on Quora?<\/h4>\r\n

\"\"(Image Source – Quora, Profile Image Jimmy Wales, Investor- Wikipedia)<\/em><\/span><\/p>\r\n