{"id":63,"date":"2020-11-10T00:00:00","date_gmt":"2020-11-10T00:00:00","guid":{"rendered":"http:\/\/www.knorish.com\/blog\/?p=63"},"modified":"2024-09-26T13:14:41","modified_gmt":"2024-09-26T13:14:41","slug":"designing-a-sales-funnel-for-your-online-courses-made-easy","status":"publish","type":"post","link":"https:\/\/knorish.com\/blog\/sell-course-online\/designing-a-sales-funnel-for-your-online-courses-made-easy\/","title":{"rendered":"Designing A Sales Funnel For Your Online Courses Made Easy"},"content":{"rendered":"<div class=\"gb-container gb-container-a9f54454\">\n\n<p><span style=\"font-weight: 400;\">Course coupons, blogs or webinars alone won&#8217;t drive students effectively to pay and enrol in your courses. Sales funnels do that. With a sales funnel, you get to create precious content, send out targeted emails, and encourage people to sign up and buy your course.<\/span><\/p>\n<p><!--more--><\/p>\n<p><strong>Here\u2019s how a typical sales funnel works:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A visitor lands on your course website either through an ad they see on social media or a website (Facebook or google ads), a google search or a social link. When they land on your site, they are now a prospect. This visitor might check out a few of your blog posts or browse through your course listings. While they do that, at some point, you must offer them upgraded content in exchange for a sign-up on your email list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the visitor decides to fill out the form, they then become a lead. Now you can market to this customer outside of your website (email, phone, text or all three). Leads tend to return to your website if you stay in touch with them and present them with special offers, new blog pieces, or other exceptionally useful messages. Maybe you could offer them a discounted coupon code.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sales funnel narrows as visitors move through it partially because you&#8217;ll have more prospects at the top of the Funnel than buyers at the bottom. However, that also means that your messaging needs to become increasingly targeted.<\/span><\/p>\n<p><strong>AIDA is how Sales Funnels Operate (top to bottom)<\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2541 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2020\/11\/AIDA-500x281.webp\" alt=\"\" width=\"915\" height=\"514\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2020\/11\/AIDA-500x281.webp 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2020\/11\/AIDA-1280x720.webp 1280w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2020\/11\/AIDA-768x432.webp 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2020\/11\/AIDA-1536x864.webp 1536w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2020\/11\/AIDA-2048x1152.webp 2048w\" sizes=\"auto, (max-width: 915px) 100vw, 915px\" \/><\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"text-align: left;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Awareness: You created a Facebook ad to drive people to your website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interest: You offer valuable content in exchange for lead capture.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decision: Your content educates your audience and gently prepares them for a subscription or a purchase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Action: You gave an offer that your leads can&#8217;t resist, and begin marketing to them again to boost retention rate.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Here\u2019s how you drive sales faster using a sales funnel based on AIDA :<\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Build your website You have to know your course built, the website created, and the course page ready as a sales page before you start lead conversions. Once you finish, <\/span><a href=\"https:\/\/knorish.com\/blog\/funnels\/one-or-more-how-many-courses-do-you-need-to-start-an-online-academy\/\"><span style=\"font-weight: 400;\">start your online academy<\/span><\/a><span style=\"font-weight: 400;\">, and you can start marketing your courses.<\/span><\/li>\n<\/ol>\n\n\n<button type=\"button\" data-src=\"https:\/\/sso.knorish.com\/lead?form_source_id=28001128066&#038;form_type=ebook&#038;form_title=4%20In%201%20Guide%20On%20Building%20Sales%20Funnel&#038;ebook_url=https:\/\/knorish.com\/blog\/wp-content\/uploads\/2024\/09\/4_In_1_Guide_on_Building_Sales_Funnels.pdf\" class=\"fwebookdownloadbtn\"><img decoding=\"async\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2020\/11\/Book_popup_402x-3.webp\" alt=\"download pdf\"><\/button><div id=\"fwebookdownloadmodal\" class=\"modal-container\"><div class=\"modal-box\"><div class=\"modal-card\" style=\" max-width: 1600px;height: 90%;background-color: #fff;border-radius: 15px;overflow: hidden;\"><div class=\"modal-card-body\" style=\"position:relative;height: 100%;\"><button type=\"button\" class=\"modal-card-close\" style=\"right: 0;top: 0;margin: 15px;opacity: 0.5;line-height: 1;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path d=\"M2.146 2.854a.5.5 0 1 1 .708-.708L8 7.293l5.146-5.147a.5.5 0 0 1 .708.708L8.707 8l5.147 5.146a.5.5 0 0 1-.708.708L8 8.707l-5.146 5.147a.5.5 0 0 1-.708-.708L7.293 8 2.146 2.854Z\" style=\"fill:none;stroke:#000;stroke-linecap:round;stroke-linejoin:round;stroke-width:2px\" \/><\/svg><\/button><iframe width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/div>\n\n<\/div>\n\n<div class=\"gb-container gb-container-04f7e052\">\n\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Drive traffic and build an audience with Digital Marketing and Social media Ads You need to build up your audience and mailing list to drive traffic to your website. Generating leads is the start of building an audience to keep in touch and nurture relationships with them. Nothing gets you more traffic and sales than Social media ads.<\/span><\/span>\n<p><span style=\"font-weight: 400;\">Billions use it daily, so running social media ads is like fueling the fire. Get started with Facebook ads first, if you are not sure, and then you can branch out to other platforms as you learn more about running the ads, your potential customer, and other such stuff. This would allow you to focus your efforts and target your ads better.<\/span><\/p>\n<\/li>\n<\/ol>\n<blockquote>\n<p><span style=\"font-weight: 400;\">. Build an Email list, Capture and collect email address, build an audience base, and start marketing your products and services to your potential customers. Email marketing is the basis of almost every successful business out there. Be it billion-dollar businesses or upcoming new startups. Once you understand how to set them up, it is very easy and simple.<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">That said, creating your online course sales Funnel is completely doable and necessary to meet your significant income goals. In this blog, we&#8217;ll summarise 10 steps, more or less in order of execution, that you must take to create a sales Funnel to drive students to enrol in your online course.<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Helping to Sell Your Online Courses Better Is the Ultimate Goal of the Sales Funnel<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In summary, the steps you take to create an online course sales funnel serve two goals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating a path for potential students to convince them to enrol<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate the sales processes largely<\/span><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">To start developing your Marketing funnel, start putting the content pieces together, and get started on educating yourself on google\/ Facebook ads, etc. Once you&#8217;re ready, then it&#8217;s just a matter of systematising and optimising your online course sales Funnel.<\/span><\/p>\n<\/blockquote>\n<p>Here\u2019s what our experts have to say: <a href=\"https:\/\/academy.knorish.com\/page\/sales-funnel-masterclass\" target=\"_blank\" rel=\"noopener\">Sales Funnels Masterclass: From 0 to 1000 paying customers<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Now, the Steps To Create Your Sales Funnel for your Online Course<\/span><\/p>\n<p><b>#1: Define your niche (target audience)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Defining the Target Audience is the first important step in setting up the Sales Funnel. Without this goal achieved, configuring a sales funnel would be a problem. Sending out willy-nilly tweets or emails with no real plan would waste time. To create the right content for the right people, you would require to know them. Here, you would need to do some research online.<\/span><\/p>\n<p><b># 2: Create awesome promo content\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For the people who are just starting to create a course, there&#8217;s time for them to think about repurposing some of the content they will create in the form of a blog, guide, videos, webinars, checklist, review articles, podcasts, LinkedIn opinions and so forth. Besides, you must take some time to write down exactly what your offer is about. <\/span><a href=\"https:\/\/knorish.com\/blog\/sell-course-online\/how-to-price-your-course-right\/\"><span style=\"font-weight: 400;\">How have you concluded the price of your course right?<\/span><\/a><span style=\"font-weight: 400;\"> How your students get to gain from your course, etc.<\/span><\/p>\n<p><b># 3: Get social media handles<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0This one&#8217;s very obvious, though. If you are still not active on Facebook or only use LinkedIn. Or have never Tweeted, please rethink your decision to stay inactive over there. Each social media handle tends to become invaluable over time and may serve slightly different purposes for your online course sales Funnel if activity on <\/span><a href=\"https:\/\/knorish.com\/blog\/funnels\/how-to-use-quora-to-sell-online-courses-faster\/\"><span style=\"font-weight: 400;\">Quora<\/span><\/a><span style=\"font-weight: 400;\"> presents you with an expert tag. Instagram lets you focus on the visual and emotional aspects of your course.<\/span><\/p>\n<p><b># 4: Create a high-converting website and blog\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">On your website, refresh the content occasionally. Even if it means stopping where you are now and writing five blog articles immediately, do it like this at least once a week for the next 5-6 weeks. Rinse and repeat this whole thing.<\/span><\/p>\n<p><b># 5: Build an audience on a Youtube channel<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0It all depends on how comfortably you create and edit your online promo videos to drive traffic to your website. This could mean starting by making a few simple videos to introduce yourself and your course to the audience. Later the topics could be shifted to demonstrate more authority on the subject and create some awareness around the topics.<\/span><\/p>\n<p><b># 6: Master Google and Facebook ads<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It will help you <\/span><a href=\"https:\/\/knorish.com\/blog\/grow-your-business\/15-ways-to-promote-your-online-course-in-2021-knorish\/\"><span style=\"font-weight: 400;\">promote your online course<\/span><\/a><span style=\"font-weight: 400;\"> to target audiences within specific demographics and interests. Of course, these ad outputs depend on the budget, but it shall be a good idea to understand how these ads work and what returns you are expecting out of it.<\/span><\/p>\n<p><b># 7: Figure out how SEO works\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">SEO is a huge topic, but it should not scare you off. That&#8217;s just the point in writing a hundred blog posts if your website and blog are not optimised for the search traffic that you want to drive to the top of your sales Funnel. For this, the main thing you need to do is to understand what keywords your target audience is searching for online.<\/span><\/p>\n<p><b># 8: Upgrade to email marketing<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many benefits of email automation. Marketers do adopt an automated email system to build their list of subscribers and people they wish to market to. Besides, this allows them to segment and intimately know their audience base well.<\/span><\/p>\n<p><b>#9: Get enough data<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use all the possible ideas to collect the client database. It could be using social media or any other such channels, like commenting on blogs and forums, to drive viewers to an email collecting channel such as your website, etc. In general, you must think of a way to collect emails with any strategy you follow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create new content, target new groups, etc., periodically.<\/span><\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-28289bf1\">\n\n<p><b>#10: Automation is the key<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Your automated sequence of emails shall reflect the different stages of the sales process. Ideally, automated emails should guide your prospective students from the \u201cinterest phase\u201d, where they have signed up for a newsletter or downloaded a lead magnet through to the purchase of your course.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actually, there should have been 11 steps to creating your sales funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 11th one is Rinse and repeat!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create new content, target new groups, etc., periodically.<\/span><\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-0f3fbdb6\">\n\n<figure class=\"gb-block-image gb-block-image-33ee0087\"><a href=\"https:\/\/knorish.com\/pricing.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"240\" class=\"gb-image gb-image-33ee0087\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-33.jpeg\" alt=\"\" title=\"Take-your-expertise-online.-Get-started-with-Knorish-for-free-33\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-33.jpeg 1200w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-33-500x100.jpeg 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2023\/02\/Take-your-expertise-online.-Get-started-with-Knorish-for-free-33-768x154.jpeg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Course coupons, blogs or webinars alone won\u2019t drive students effectively to pay and enroll in your courses. Sales funnels do that.<\/p>\n","protected":false},"author":5,"featured_media":1752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-63","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sell-course-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Designing A Sales Funnel For Your Online Courses | Knorish<\/title>\r\n<meta name=\"description\" content=\"Steps to Build a Sales Funnel for Online Course: #1: Define your niche (target audience) # 2: Create awesome promo content\u00a0# 3: social media\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/knorish.com\/blog\/sell-course-online\/designing-a-sales-funnel-for-your-online-courses-made-easy\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Designing A Sales Funnel For Your Online Courses | Knorish\" \/>\r\n<meta property=\"og:description\" content=\"Steps to Build a Sales Funnel for Online Course: #1: Define your niche (target audience) # 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