{"id":75,"date":"2020-09-26T00:00:00","date_gmt":"2020-09-26T00:00:00","guid":{"rendered":"http:\/\/www.knorish.com\/blog\/?p=75"},"modified":"2023-04-07T06:05:07","modified_gmt":"2023-04-07T06:05:07","slug":"how-to-grow-your-social-media-following-and-market-courses-faster","status":"publish","type":"post","link":"https:\/\/knorish.com\/blog\/getting-started\/how-to-grow-your-social-media-following-and-market-courses-faster\/","title":{"rendered":"How to grow your social media following and market courses faster"},"content":{"rendered":"

To market on social media platforms, you need followers. And these followers take work to get on board. Everything requires time, patience, and effort. Your social media following requires all of these. While we have stressed the aspects of growth, a common question might arise which platform to begin with? Let\u2019s dig deeper into choosing the right platform for your course academy.<\/span><\/p>\n

<\/p>\n

The right platform<\/strong><\/h3>\n

Based upon your brand’s personality and image you can select either of the following ones or can choose multiple platforms as well.<\/p>\n

Facebook<\/u><\/h4>\n

As a social media platform, Facebook has the highest monthly active users, with an astonishing number of 2.6 billion. And that number is your opportunity to grab, engage and convert. If your offering has a broader scope of demographics, Facebook must be your go-to platform. Mind you, Facebook isn\u2019t great for niche marketing. So if you want to grow your social media presence while targeting a specific audience, you are better off choosing our next one on the list.<\/span><\/p>\n

Traits in your course offering<\/p>\n

    \n
  1. Wider reach<\/li>\n
  2. Wider demographics can be targeted<\/li>\n
  3. Posts can be video, textual, image and link-based<\/li>\n<\/ol>\n

    Discover How To Use Facebook Ads Funnel To Grow Your Coaching Business! Access The Free Masterclass Here: Grow Course Sales With Facebook Ads<\/a><\/span><\/strong><\/em><\/p><\/blockquote>\n

    Instagram<\/u><\/h4>\n

    Instagram comes within the Facebook ecosystem. Instagram is Facebook\u2019s kid, so there is quite some compatibility and synchronization between these two platforms. Using these two platforms together is highly recommended to work wonders for your online presence.<\/span><\/p>\n

    Instagram is more youth-oriented, with more stress provided on images and short videos. Both post types are for someone with a shorter attention span.<\/span><\/p>\n

    Traits in your course offering<\/p>\n

      \n
    1. Youth-oriented<\/li>\n
    2. Image and video-based content<\/li>\n
    3. Simple and to-the-point content<\/li>\n
    4. Focused on personal development rather than professional development<\/li>\n<\/ol>\n

      LinkedIn<\/u><\/h4>\n

      <\/h4>\n

      \"\"<\/u><\/h4>\n

      LinkedIn defines the statement \u2018one size doesn\u2019t fit all.\u2019 LinkedIn as a platform is highly niche-oriented. The audience here is working professionals who have succeeded in their respective fields. They are knowledgeable and smart and weigh the pros and cons of each product they buy. To grow your following on social media to market courses, LinkedIn might be appropriate for selective targeting. LinkedIn is your best bet if your course matches any of the given personalities.<\/span><\/p>\n

      Traits in your course offering:<\/p>\n

        \n
      1. Skill development,<\/li>\n
      2. Knowledge-oriented<\/li>\n
      3. Professional development<\/li>\n
      4. Value addition to resume<\/li>\n<\/ol>\n

        YouTube<\/u><\/h4>\n

        The best in the business of influencer marketing. YouTube has everyone: bloggers, celebrities, sports personalities, politicians, artists, chefs, influencers, etc. It is the mecca for social media marketing.<\/span><\/p>\n

        While being on YouTube is one thing, knowing the audience is another. With an average age of mid-20s, YouTube is perfect for capturing young audiences. If you wish to grow your following on social media to market courses, YouTube is the best bet to get Gen Z on board. The reach and the ability to engage viewers to binge-watch content make YouTube appropriate to be considered as the platform of choice.<\/span><\/p>\n

        Traits in your course offering<\/p>\n

          \n
        1. Youth based<\/li>\n
        2. Interesting content, filled with videos<\/li>\n
        3. Simple and to-the-point content<\/li>\n
        4. Easy to digest while improving knowledge<\/li>\n<\/ol>\n

          Quora<\/u><\/h4>\n

          This is one of the most underrated social media platforms. Not only underrated but the capabilities of Quora also have not been realized by many people. If engagement with knowledge is your prime motive, Quora is the holy grail. You cannot go wrong with Quora when you want to add real value to your learners\u2019 knowledge. While Quora has lessened its reach by removing the ability to add links in the bio, you still can make your efforts worthwhile.<\/span><\/p>\n

          Traits in your course offering<\/p>\n

            \n
          1. Wider information scope<\/li>\n
          2. Engagement focused information<\/li>\n
          3. More text-based information<\/li>\n<\/ol>\n

            When you want to grow your following on social media, selecting the perfect platform is most important. If you choose something that doesn’t match your brand personality all your efforts shall be wasted.<\/p>\n

            With the platform chosen let\u2019s see some of the posts that can create traction for your social media presence.<\/p>\n

            Posts that generate traction to grow your following on social media<\/strong><\/h3>\n

            Before selecting the posts to create, knowing and understanding your audience is the first step. Talk to your existing learners, and know what platforms they use and which posts they get attracted to. Based on these findings, create the perfect blend to grow your following on social media sites.<\/span><\/p>\n

            Competition based posts<\/u><\/h4>\n

            Humans are competitive, which makes these posts great for engagement. Getting your audience to like and share such posts can work pretty well to generate traction. Encouraging your followers to add new content using a relevant hashtag can be a great engagement activity.<\/span><\/p>\n

            Some competition post ideas can be<\/p>\n

              \n
            1. Tag the friend that cooks the best Indian food- Add your course link here if you are teaching a topic related to this competition<\/li>\n
            2. Comment to win- these can work well if you have created a discount coupon on Knorish and want to capture leads.<\/li>\n
            3. Questionnaire- can be related to your course topic<\/li>\n<\/ol>\n

              Polls and surveys<\/u><\/h4>\n

              These can be great if you want to take feedback from your learners. Using polls and surveys might take some time but it can be great for your content\u2019s improvement. Polls and surveys act as a way to know what the ideal customer wants, understand their pain points, and what are the things they detest in your relevant content.<\/span><\/p>\n

              Reward the audience who have interacted and provided you with feedback. Give them coupon codes, provide a downloadable, or even give them a mini version of your course.<\/span><\/p>\n

              Infographics<\/u><\/h4>\n

              It is the perfect tool for dissipating information using visuals. Infographics have more information than an image. While using an image, inferring the content and context depends upon the viewer\u2019s imagination. Whereas infographics have data and specific textual information.<\/span><\/p>\n

              As a course creator, if you want to grow your following on social media channels, infographics can work out in your favour. They are informative and attractive, which are great traits to have in a post.<\/span><\/p>\n

              Videos<\/u><\/h4>\n

              These are hands down the best type of posts that you can use to grow your following on social media. Platforms like Instagram, Facebook, and YouTube nowadays use stories where the user can shoot a small video with a length of up to 60 seconds. These work well among younger audiences with a shorter attention span. You click on the post, it plays, you infer information, and that\u2019s it. Wondered why every social media metric is integrating this. Now you have the answer.<\/span><\/p>\n

              Going Live<\/u><\/h4>\n

              Going Live can be the perfect opportunity to interact one on one with your audience. To become a part of the social scene, it is very important to go live. Using platforms like Facebook, Instagram, and Youtube, you can go Live by embedding the link on Knorish.<\/span><\/p>\n

              With this, engagement and interaction increase as you add a human face to your valuable content. You can even use these live streams as standalone course content.<\/span><\/p>\n

              This activity will grow your following on social media by leaps and bounds.<\/p>\n

              With posts decided let’s look at appropriate timings to post your content on these social media platforms.<\/p>\n

              Best time to post across platforms<\/strong><\/h3>\n\n\n\n\n\n\n\n\n
              Platform<\/strong><\/td>\nTimings<\/strong><\/td>\nDays<\/strong><\/td>\n<\/tr>\n
              Facebook<\/span><\/td>\n1-3 PM<\/span><\/td>\nWednesday<\/span><\/td>\n<\/tr>\n
              Instagram<\/span><\/td>\n9 -11 AM<\/span><\/td>\nWednesday and Friday<\/span><\/td>\n<\/tr>\n
              Quora<\/span><\/td>\n2 PM and 7 PM<\/span><\/td>\nThursday<\/span><\/td>\n<\/tr>\n
              YouTube<\/span><\/td>\n5 PM<\/span><\/td>\nSunday<\/span><\/td>\n<\/tr>\n
              LinkedIn<\/span><\/td>\n8 -10 AM<\/span><\/td>\nWednesday and Thursday<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

              <\/h4>\n

              Setting up social media profiles<\/strong><\/h4>\n

              To have a great number of followers requires a great profile. If your profile isn\u2019t interesting the viewer won\u2019t come back to take a second look. Therefore some optimizations have to be made to create an attractive and engaging profile.<\/span><\/p>\n

              YouTube<\/h4>\n
                \n
              1. Segment videos into playlists<\/li>\n
              2. Have an attractive name that is in sync with your course offering and brand personality.<\/li>\n
              3. The profile photo can be your academy\u2019s logo<\/li>\n
              4. Include keywords in the description box below the video to enable SEO<\/li>\n
              5. Enable comments and views to look genuine and trustworthy<\/li>\n<\/ol>\n

                LinkedIn<\/h4>\n
                  \n
                1. Use your image as the profile photo<\/li>\n
                2. Add your employee information<\/li>\n<\/ol>\n

                  Facebook<\/h4>\n
                    \n
                  1. Set up a business page<\/li>\n
                  2. Add profile and cover image<\/li>\n
                  3. Add contact information<\/li>\n
                  4. Set up location, address to be shared here<\/li>\n
                  5. Description with 155 words to tell the world about your page and the purpose<\/li>\n
                  6. Set up 3 categories to help people find your page<\/li>\n
                  7. Create a username (Pro tip)<\/strong><\/li>\n
                  8. Add a call to action button below the cover photo to link your website (Pro tip) <\/strong><\/li>\n<\/ol>\n

                    Quora<\/h4>\n
                      \n
                    1. Set up the profile with the academy\u2019s name<\/li>\n
                    2. Use a company logo as a profile image<\/li>\n
                    3. Set alerts according to your domain<\/li>\n<\/ol>\n

                      Instagram<\/strong><\/h4>\n
                        \n
                      1. Get the profile verified if possible<\/li>\n
                      2. Generate 10,000 followers which allows you providing links to Instagram stories<\/li>\n
                      3. Write a meaningful and appropriate bio<\/li>\n
                      4. You may create a business profile<\/li>\n<\/ol>\n

                        Use all these tips and set up your social media profile to increase your followers. If implemented well you are bound to see success with social media marketing. Now you have a profile that is up and running. But what about engagement?<\/p>\n

                        Here are some tips and hacks that increase your profile’s engagement<\/h3>\n

                        Send page invites<\/strong><\/h4>\n

                        So this is a Facebook-only tip. You can use your business profile on Facebook to send out invites to potential clients. These can be people who are related to your existing learners, someone who has responded to your post, or even a random profile who fits well within your ideal user persona. If you have created a Facebook ad, inviting people who have responded to this ad can also be useful.<\/span><\/p>\n

                        Use Ads<\/strong><\/h4>\n

                        Advertisements are a boon for increasing the reach of your profile. Whether you are on Facebook, Instagram, LinkedIn, Quora, or even YouTube. It might appear to be resource-draining but can work well if your profile needs a bit more followers. While someone who is beginning with this advertising may not be well versed in this advertising activity.<\/span><\/p>\n

                        You can learn more about this by taking courses from Google, Facebook, and even LinkedIn on how to use their platform to get SEO running over your content. Most of these courses are available for free except for LinkedIn.<\/span><\/p>\n