{"id":97,"date":"2019-08-29T00:00:00","date_gmt":"2019-08-29T00:00:00","guid":{"rendered":"http:\/\/www.knorish.com\/blog\/?p=97"},"modified":"2023-04-07T07:59:11","modified_gmt":"2023-04-07T07:59:11","slug":"online-courses-have-a-high-drop-rate-so-why-still-create-them","status":"publish","type":"post","link":"https:\/\/knorish.com\/blog\/getting-started\/online-courses-have-a-high-drop-rate-so-why-still-create-them\/","title":{"rendered":"Online courses have a high drop rate, so why still create them?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Online learning is widespread. So why do so many online students drop out? Enrollments in online classes continue to rise across demographics, with more learners signing up each year, be it as part of their higher education program, for professional training, or even for personal betterment. Yet despite the popularity, a high drop rate in online courses is standard amongst learners.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 ez-toc-wrap-center counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\r\n<div class=\"ez-toc-title-container\">\r\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\r\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\r\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/knorish.com\/blog\/getting-started\/online-courses-have-a-high-drop-rate-so-why-still-create-them\/#What_will_happen_to_the_traditional_education_model\" title=\"What will happen to the traditional education model?\">What will happen to the traditional education model?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/knorish.com\/blog\/getting-started\/online-courses-have-a-high-drop-rate-so-why-still-create-them\/#Building_an_online_course\" title=\"Building an online course\">Building an online course<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/knorish.com\/blog\/getting-started\/online-courses-have-a-high-drop-rate-so-why-still-create-them\/#Successfully_launch_and_sell_online_courses\" title=\"Successfully launch and sell online courses\">Successfully launch and sell online courses<\/a><\/li><\/ul><\/nav><\/div>\r\n\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">From an educator\u2019s perspective, it\u2019s not just enough to<\/span><a href=\"https:\/\/knorish.com\/blog\/creator-stories\/indias-first-luxury-b-school-launches-an-online-course-with-knorish\/\"><span style=\"font-weight: 400;\"> launch a course<\/span><\/a><span style=\"font-weight: 400;\">, it is equally important that students complete it. A learner who signs up only to drop out later isn\u2019t getting their money\u2019s worth, and worse, hasn\u2019t learned anything from what you had to share. And it\u2019s not entirely necessary that your online course is to blame for it. However, a high dropout rate can lead to a poor student experience which is not great for your online course and reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, as an online course publisher. what you need to understand is that even in schools or colleges, there are students who do well and score exceptionally well, then there are students who score mediocre and poorly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when the instruction is the same across the audience, why does the performance vary? No one factor can be the sole reason for the difference in performance. However, the quality of instruction and student\u2019s level of involvement and seriousness in learning the subject matter are more important elements that decide their success. The same applies to the online class sessions today.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Online Course Idea Inspiration: <a style=\"color: lightseagreen;\" href=\"https:\/\/blog.knorish.com\/2018\/12\/19\/unique-online-courses-that-no-one-thought-would-make-money-but-are\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unique Online Courses That No One Thought Would Make Money, But Are<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The apprehension about the high dropout rates in online courses and any related negative press is because of one simple fact. Currently, the education industry sees online courses as a separate method of instruction altogether. On the other hand, online learning is a mere extension of offline education. Think of it this way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A decade or less ago, online banking was considered to be a tedious task that needed an obscene amount of technology, access, finances, and time to build. However, today, net banking is a given. One can\u2019t even imagine banking without net banking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online education today is the same. HBX and MITx are online communities built by Harvard business school and MIT, respectively, for their students, offering various online courses. Online classes are actually of value; you just need to find the right student willing to learn.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_will_happen_to_the_traditional_education_model\"><\/span>What will happen to the traditional education model?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Noted Harvard Business School Professor, Clayton Christensen, known for his disruptive innovation theories, has predicted that half of the American colleges will be bankrupt in about 10 to 15 years. And he is not alone in believing this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The U.S. Department of Education and Moody\u2019s Investors Service project that in the coming years, completion rates of small colleges and universities will triple, and mergers will double. The thousand-year-old industry is ready to be disrupted like never before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the advent of the low-cost processing fee, fast internet, and mobile devices, everyone in the world is a learner, and anybody who decides to teach or share knowledge can launch their online course and get access to millions of learners around the globe.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building_an_online_course\"><\/span>Building an online course<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While traditionally, online courses have been seen as labour-intensive online courses complete with animations, course content, hosting solutions, learning management software, instructional design, and much more. But that\u2019s not what the audience wants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the age of YouTube and Facebook, people expect video content. As per the We Are Social 2019 report, we average consume almost 2.5 hours of video content daily. So to <\/span><a href=\"https:\/\/knorish.com\/blog\/course-creation\/how-to-create-content-for-your-online-course-a-step-by-step-guide\/\"><span style=\"font-weight: 400;\">create your online course content<\/span><\/a><span style=\"font-weight: 400;\">, all you need is a laptop, a decent camera phone, a mic, excellent well-lit background, and you are good to go.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Here\u2019s a quick link on how to do this on a low budget: <a style=\"color: lightseagreen;\" href=\"https:\/\/blog.knorish.com\/2019\/05\/03\/shoot-and-serve-ways-to-turn-your-short-videos-into-meaningfully-long-online-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shoot and Serve: Ways To Turn Your short Videos Into meaningfully long Online Courses<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\">\n<h2><span class=\"ez-toc-section\" id=\"Successfully_launch_and_sell_online_courses\"><\/span>Successfully launch and sell online courses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2867 aligncenter\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/08\/Online-courses-have-a-high-drop-rate-so-why-still-create-them-Knorish-500x305.webp\" alt=\"\" width=\"633\" height=\"386\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/08\/Online-courses-have-a-high-drop-rate-so-why-still-create-them-Knorish-500x305.webp 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/08\/Online-courses-have-a-high-drop-rate-so-why-still-create-them-Knorish-1280x781.webp 1280w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/08\/Online-courses-have-a-high-drop-rate-so-why-still-create-them-Knorish-768x469.webp 768w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/08\/Online-courses-have-a-high-drop-rate-so-why-still-create-them-Knorish-1536x937.webp 1536w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/08\/Online-courses-have-a-high-drop-rate-so-why-still-create-them-Knorish.webp 1880w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/div>\n<p><span style=\"font-weight: 400;\">It indeed takes time to <\/span><a href=\"https:\/\/knorish.com\/blog\/sell-course-online\/13-steps-on-how-to-sell-online-courses-complete-guide-2021-knorish\/\"><span style=\"font-weight: 400;\">sell online courses<\/span><\/a><span style=\"font-weight: 400;\"> successfully. However, when done right, this can become a steady secondary income. All successful online course publishers have had the same story. It starts slowly, then as the outreach increases, slowly and steadily combined with positive reviews, paid campaigns, and inbound content marketing, pushing the online course to a larger global audience.<\/span><\/p>\n<blockquote style=\"padding: 0 15px; margin: 0 auto; text-align: justify;\"><p><strong>Important Note:<\/strong> Building the course content &amp; its content pipeline that would be used for inbound marketing is a one-time exercise. Once the entire pipeline is built, you can repurpose the same material for marketing your online course time and again.<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The same technique applies to every online academy and online course. With consistent &amp; inbound solid content marketing, you can build a formidable online academy selling that sells top-notch online courses.<\/span><\/p>\n<p style=\"text-align: justify;\">Quick Tips on how to sell your online course quickly:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Promote your course on your blog<\/li>\n<li>Start a YouTube channel<\/li>\n<li>Post content on your dedicated FB, LinkedIn, and Instagram Pages<\/li>\n<li>Share posts via your personal channels as well<\/li>\n<li>Share a Promotional Video<\/li>\n<li>Share Live Videos on Social Media<\/li>\n<li>Build an Email List by sharing free content in exchange for their email IDs<\/li>\n<li>Publish Student Testimonials<\/li>\n<li>Offer Discounts for your course<\/li>\n<li>Promote your course with Ads<\/li>\n<li>Guest blogging<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Need more inspiration. Here\u2019s a quick read on how to sell your online course faster: <a style=\"color: lightseagreen;\" href=\"https:\/\/blog.knorish.com\/2018\/09\/27\/how-to-promote-your-online-course-and-sell-fast\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to promote your online course and sell fast?<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Anyone can launch a course. All you need is knowledge, expertise, and a zeal to put in the bare minimum effort required to launch the course. By combining all the tools you need in one place, Knorish has made it that simple.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the last thought we want to leave you with is this. According to a recent Statista report, the global online course industry will be worth $46 Billion by 2025. Opportunities exist currently for any kind of online course, and with the power of the internet, you can find interested learners from across the world. All you need is to take the first step!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what are you waiting for? What would be your online course about?<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/knorish.com\/pricing.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2868 size-full\" src=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/08\/free-trial-3.png\" alt=\"\" width=\"1200\" height=\"240\" srcset=\"https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/08\/free-trial-3.png 1200w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/08\/free-trial-3-500x100.png 500w, https:\/\/knorish.com\/blog\/wp-content\/uploads\/2019\/08\/free-trial-3-768x154.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Online learning is widespread. So why do so many online students drop out? Enrollments in online classes continue to rise across demographics, with more learners signing up each year, be it as part of their higher education program, for professional training, or even for personal betterment. Yet despite the popularity, a high drop rate in &#8230; <a title=\"Online courses have a high drop rate, so why still create them?\" class=\"read-more\" href=\"https:\/\/knorish.com\/blog\/getting-started\/online-courses-have-a-high-drop-rate-so-why-still-create-them\/\" aria-label=\"More on Online courses have a high drop rate, so why still create them?\">Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":2998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-97","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-getting-started"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Online courses have a high drop rate, so why still create them? - Recommended read articles<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/knorish.com\/blog\/getting-started\/online-courses-have-a-high-drop-rate-so-why-still-create-them\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Online courses have a high drop rate, so why still create them? - Recommended read articles\" \/>\r\n<meta property=\"og:description\" content=\"Online learning is widespread. 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